Acquired

Ferrari

Ferrari is the pinnacle of luxury scarcity — across its entire 79-year history, the company has sold just 330,000 cars at an average price today of $500,000. For context, Hermès …

Apr 13, 2026 · 3h 59m

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Formula 1

Formula 1 is three competitions in one: a 200mph battle of the world's best race car drivers, the world cup of engineering where thousand-person teams spend hundreds of millions designing …

Mar 02, 2026 · 4h 29m

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The NFL

The NFL is nearly synonymous with America today. Practically nothing is more quintessentially and universally American than tuning in every Sunday (and Monday, and Thursday… and sometimes Saturdays and holidays …

Jan 27, 2026 · 4h 17m

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Rolex

Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital successors… and demand is stronger than ever in …

Jan 03, 2026 · 4h 59m

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Costco

Costco is not only Charlie Munger’s favorite company of all time (plus he’s on the board, natch), it’s an absolutely fascinating study in how seemingly opposite characteristics can combine to …

Jan 02, 2026 · 3h 1m

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10 Years of Acquired (with Michael Lewis)

Why has Acquired — seemingly against all odds — “worked”? It's a puzzling question: episodes are four hours long, they come out infrequently, and they usually don’t have guests or …

Dec 15, 2025 · 2h 47m

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Coca-Cola

Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogrified a beverage into emotion …

Nov 24, 2025 · 4h 4m

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Trader Joe’s

Trader Joe's breaks every rule of modern retail. They don't do e-commerce. They don't do delivery. No sales, coupons, or loyalty programs. They only stock 4,000 SKUs versus 50,000+ at …

Oct 27, 2025 · 3h 26m

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Google Part III: The AI Company

Google faces the greatest innovator's dilemma in history. They invented the Transformer — the breakthrough technology powering every modern AI system from ChatGPT to Claude (and, of course, Gemini). They …

Oct 06, 2025 · 4h 4m

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Acquired Live at Radio City Music Hall (Presented by J.P. Morgan)

It’s finally here! Today we are releasing Acquired’s first “concert film” — the full video recording of our Radio City live show from this summer with Jamie Dimon, Andrew Ross …

Oct 01, 2025 · 1m

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Google Part II: Alphabet

In its first six years from 1998 to 2004, Google built one of the greatest products of all time (and certainly the greatest business of all time) with Search. Then …

Aug 26, 2025 · 4h 10m

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The Jamie Dimon Interview

We sit down with Jamie Dimon for a live conversation at Radio City Music Hall, covering the incredible journey from his 1998 firing at Citgroup (where he was widely expected …

Jul 16, 2025 · 1h 8m

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Google Part I: Origins of Search

We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the …

Jun 30, 2025 · 3h 37m

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The Steve Ballmer Interview

We sit down with Steve Ballmer, the legendary former Microsoft CEO and owner of the LA Clippers, for an epic conversation covering his 34 years at Microsoft. Steve listened to …

Jun 02, 2025 · 2h 56m

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Epic Systems (MyChart)

What if we told you that the most important company in US healthcare was run from a farm in rural Wisconsin? And that farm contained the world’s largest subterranean auditorium, …

Apr 21, 2025 · 3h 54m

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Indian Premier League Cricket

When you saw this episode pop up in your feed, you either jumped for joy and hit play immediately (in which case you’re not reading this), or you said “Huh. …

Mar 24, 2025 · 4h 26m

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TSMC Founder Morris Chang

We flew to Taiwan to interview TSMC Founder Morris Chang in a rare English interview. In fact, the last long-form video interview we could find was 17 years ago at …

Jan 27, 2025 · 2h 56m

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TSMC (Remastered)

We dive into the unbelievable and unlikely history behind the quietest technology giant of them all: the Taiwan Semiconductor Manufacturing Company. Founded in 1987 by the then-56 year old Morris …

Jan 21, 2025 · 2h 29m

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Mars Inc. (the chocolate story)

M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing about: Mars, Incorporated. And Mars itself …

Dec 16, 2024 · 3h 52m

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IKEA

IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitors — yet have only ~5% market …

Nov 18, 2024 · 3h 21m

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