B2B Growth

Make a Podcast People Love

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of …

Nov 26, 2024 · 21m

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5 PERFECT Examples of B2B Content

These five B2B brands are pushing boundaries with innovative content. <br /><br />In this episode, we’ll show you what makes their approach work and how you can apply what these …

Nov 19, 2024 · 25m

Eilañ

The State of Video Podcasts

We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.<br /><br />In this episode, we’re discussing: <br /><ul><li>Why …

Nov 12, 2024 · 54m

Eilañ

Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?

Everything we think we know about digital media is changing—fast. <br /><br />We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:<ul><li>The …

Nov 05, 2024 · 35m

Eilañ

The $5.4 Billion Computer Bug

Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.<br /><br />Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive …

Oct 31, 2024 · 7m

Eilañ

Electronic Arts' ILLEGAL Marketing Campaign

While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with …

Oct 29, 2024 · 7m

Eilañ

Secrets to Master LinkedIn in 2024

James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the …

Oct 22, 2024 · 13m

Eilañ

Are You Making These 8 Costly Content Mistakes?

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying …

Oct 15, 2024 · 19m

Eilañ

Busy Execs CAN Create Content (5 Easy Habits)

Can marketers really get busy executives in on content creation without adding to their already packed schedules?<br /><br />In this episode, Benji and James chat about the major barriers keeping …

Oct 08, 2024 · 28m

Eilañ

Why Sonic Added Pickleball Courts

Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?<br /><br />Join us as we discuss:<ul><li>The power of unique brand experiences and how …

Oct 01, 2024 · 33m

Eilañ

The Only Way to Clip Your Podcast in 2024

<b>Want to know the secrets behind creating viral podcast clips for social media?</b><br /><b></b><br /><b>In this episode, we break down everything you need to know about crafting standout video podcast …

Sep 24, 2024 · 42m

Eilañ

Can Hubspot Beat Salesforce?

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM …

Sep 17, 2024 · 22m

Eilañ

44 Years of Marketing Wisdom in 30 Minutes

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and …

Sep 10, 2024 · 30m

Eilañ

Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep

What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing …

Sep 03, 2024 · 15m

Eilañ

Can Starbucks & Coke match Red Bull’s media success?

James Carbary (founder of Sweet Fish Media) sits down with <a href="http://linkedin.com/in/alexiscroisdale/" target="_blank" rel="noreferrer noopener">Lexi Croisdale,</a> <a href="https://www.linkedin.com/in/tylerlessard/" target="_blank" rel="noreferrer noopener">Tyler Lessard</a>,<a href="https://www.linkedin.com/in/kelliedavis27/" target="_blank" rel="noreferrer noopener"> and Kellie Davis</a> to …

Aug 27, 2024 · 21m

Eilañ

The 4 Best Top of Funnel Marketing Tactics

The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on …

Aug 20, 2024 · 29m

Eilañ

The LinkedIn Strategy You Should Steal in 2024

How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results?<br /><br />In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles …

Aug 13, 2024 · 21m

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Part 2: What I Wish I Knew About Overcoming Self-Doubt

Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.<br /><br />Join us as we …

Aug 06, 2024 · 23m

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Part 1: Beating self-doubt and transforming your life

Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.<br /><br />Join us as we …

Jul 30, 2024 · 19m

Eilañ

4 thoughts on the future of Content Marketing

The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.<br /><br />In this episode, James …

Jul 25, 2024 · 31m

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