Business Wars
Under Armour's Attack on Nike | Dropping the Ball | 2
Mar 25, 2026
· 45m
<p>It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great? </p><p><br></p><p>Audible subscribers can listen to all …
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