Under Armour's Attack on Nike | Dropping the Ball | 2

<p>It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals.&nbsp;But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal.&nbsp;And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great?&nbsp;</p><p><br></p><p>Audible subscribers can listen to all …