Under Armour's Attack on Nike | Sweat Equity | 1

<p>It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat.&nbsp;He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field.&nbsp;Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour.&nbsp;And within ten years of its founding, Plank sets his sights on the …