Hero voters: who should Labour target? with Chris Curtis MP & Deborah Mattinson

<p>Labour won the 2024 general election in part by focusing on ‘hero voters’ – so called because they may have voted Labour in the past but felt the party had abandoned them. Now they risk losing them again – so how does Labour maintain their support?</p><br><p>Chris Curtis, Labour MP for Milton Keynes North and former pollster, and Deborah Mattinson, Labour peer and polling guru, join Tim Shipman to talk about how to appeal to this set of voters. Research suggests …