How I Built This

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women to build the business through direct sales. But after selling Beautycounter, she was pushed out …

May 04, 2026 · 1h 12m

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Advice Line with David Neeleman of JetBlue

Today’s callers: Barbara in Massachusetts wonders how her nutrition education theater company might live on past her own involvement. Then Jeff in Illinois looks to carry the momentum from his …

Apr 30, 2026 · 44m

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Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. …

Apr 27, 2026 · 1h 8m

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Advice Line with Eric Ryan of Method returns

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness …

Apr 23, 2026 · 40m

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KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

What if the thing you care about most ... might be what’s holding your business back? Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left …

Apr 20, 2026 · 1h 5m

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Advice Line with Chieh Huang of Boxed

Today’s callers: Alec from California wonders if it’s time to bring production for his beef tallow skincare brand out of his kitchen to a co-manufacturer. Then, Jessica from California has …

Apr 16, 2026 · 51m

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iRobot: Colin Angle. How The Roomba Became a Household Icon

Colin Angle didn’t start out trying to clean people’s floors. He started out trying to shape the future–with robots. In the early days of iRobot, there was no business model. …

Apr 13, 2026 · 1h 3m

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Advice Line with Steve Ells of Chipotle

Today’s callers: Rebecca from Australia wants to make her small-batch spirits stand out in a crowded market. Then, Sri from England wonders how to balance commercial and humanitarian interests for …

Apr 09, 2026 · 42m

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Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

A lot of founders spend their lives chasing one big idea. Antonio Swad had two. The first? Migrating chicken wings from the Happy Hour buffet to the center of the …

Apr 06, 2026 · 1h 18m

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Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Today’s callers: Michelle from California assesses the trade offs of accepting outside investment to scale her organic granola brand. Then, Gloria from Connecticut wonders how to overcome stigma and get …

Apr 02, 2026 · 49m

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diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com . It did so well that it …

Mar 30, 2026 · 1h 13m

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Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders …

Mar 26, 2026 · 40m

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Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

For decades, a dozen eggs was just… a dozen eggs. No story. No real branding. No reason to care who produced them. Then Matt O’Hayer came along and asked a …

Mar 23, 2026 · 1h 8m

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Advice Line: What’s Your Value?

In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves. First, Meagan from Vermont questions whether …

Mar 19, 2026 · 37m

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Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, …

Mar 16, 2026 · 1h 29m

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Advice Line with Hernan Lopez of Wondery

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for …

Mar 12, 2026 · 44m

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Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business At 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and …

Mar 09, 2026 · 58m

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Advice Line with Miguel McKelvey of WeWork

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing …

Mar 05, 2026 · 44m

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Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Most founders expand the “right” way: local → regional → national → international. Cameron Healy totally skipped the “national” …

Mar 02, 2026 · 1h 0m

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Advice Line with Alexa Hirschfeld of Paperless Post

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build …

Feb 26, 2026 · 41m

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Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Most entrepreneurs think the hardest part of building a company is the product. For Jim McKelvey — co-founder of Square — the hardest part was the system around the product. …

Feb 23, 2026 · 1h 11m

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Advice Line with Pete Maldonado and Rashid Ali of Chomps

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers …

Feb 19, 2026 · 48m

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Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John …

Feb 16, 2026 · 1h 0m

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Advice Line with Julia Hartz of Eventbrite

Today’s callers: Mia from Germany wants to know how to balance her pottery business between an online shop and a YouTube channel. Then, Jen from Connecticut is looking for ways …

Feb 12, 2026 · 46m

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Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant

Netflix shouldn’t have survived. In 1997, Blockbuster owned home entertainment— 9,000 stores , a business fueled by late fees, and a brand that felt untouchable. Netflix was a scrappy DVD-by-mail …

Feb 09, 2026 · 1h 24m

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Advice Line with Jon Stein of Betterment

Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty. Today’s callers: Dan from Washington considers new offerings beyond his …

Feb 05, 2026 · 46m

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HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

In the late 2000s, two French mountain athletes set out to build a running shoe that captured the feeling of flying. Jean-Luc Diard and Nicolas “Nico” Mermoud had spent decades …

Feb 02, 2026 · 55m

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Advice Line with Serial Entrepreneur Mark Cuban

Plus, Mark on his most challenging venture yet: revolutionizing the prescription drug market in America. First we meet Lucy from Washington DC, considering an opportunity to bring her upside-down peanut …

Jan 29, 2026 · 53m

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Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant. That distinctive guitar—the one Taylor Swift used to …

Jan 26, 2026 · 1h 9m

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Advice Line with Monica Nassif of Mrs. Meyers

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers. First we meet Allison in California, seeking marketing ideas for her novel …

Jan 22, 2026 · 40m

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Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder

Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… …

Jan 19, 2026 · 1h 20m

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