Advice Line with Alexa Hirschfeld of Paperless Post

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garland company. And Sayuri from California is looking to drive sales of her Japanese tatami mats through a unique approach to yoga practice. Plus, Alexa shares how Paperless Post is responding to advancements in AI and the prevalence of post-pandemic …