How I Built This
diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Mar 30, 2026
· 1h 13m
Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com . It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business. It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com. Within a year, it was bought by Walmart …
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