How I Built This
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Mar 02, 2026
· 1h 0m
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Most founders expand the “right” way: local → regional → national → international. Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United Kingdom — one of the most competitive “crisps” markets on earth — before conquering the U.S. And that wasn’t his first risky move. …
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