How I Built This
KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Apr 20, 2026
· 1h 5m
What if the thing you care about most ... might be what’s holding your business back? Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a company he believed would support peace in the Middle East. Daniel named it, aptly, PeaceWorks. It partnered with Israeli and Arab businesses across the region to make and sell gourmet foods—together. But Daniel ran into a big problem: he discovered that lots of people don’t shop …
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