Italian Wine Podcast
Ep. 2633 From James Bond to Odysseus: wine as the helper of the hero | The Art of Wine Storytelling with Ryan Robinson
Mar 13, 2026
· 22m
Welcome to Episode 2633 and Episode 7 of The Art of Wine Storytelling with Ryan Robinson. In this episode, we explore wine as the “helper of the hero”, from James Bond to Odysseus, and how storytelling and metaphor make wine more accessible. By using hero metaphors, producers, buyers, and communicators can help people understand wine more easily, making it both engaging and memorable while potentially boosting sales. Whether you’re a seasoned professional, an eager student, or simply a curious wine …
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