Italian Wine Podcast
Ep. 2635 Building a Digital Marketing Strategy in Wine with Georgia Panagopoulou | Masterclass US Wine Market
Mar 16, 2026
· 38m
Welcome to Episode 2636 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with award-winning creator and digital strategist Georgia Panagopoulou about the role of digital marketing in today’s wine industry. Together, they explore how wineries and wine professionals can build meaningful online visibility through consistency, strategic platform choices, and focused storytelling. Key Takeaways: Digital marketing requires discipline and consistency — building visibility means showing up regularly and communicating with purpose. Effective storytelling is selective — strong brand …
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