Ep. 2647 Wine Industry in Crisis: How Wineries Can Stay Relevant Amid Market Shifts - with Cyril Penn | Masterclass US Wine Market

Welcome to Episode 2647 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald talks with Cyril Penn, editor-in-chief of Wine Business Monthly and WineBusiness.com. Together they discuss some of the biggest debates currently occurring in the global wine industry, drawing from Cyril’s recent article on structural challenges facing the market. Read the article: https://www.winebusiness.com/wbm/article/312710 Key Takeaways: This is not simply a volume crisis, it’s a relevance crisis. The key question is how wine fits (or fails to fit) into …