1543: The Journey First Framework for Account-Based B2B Growth with Brent Keltner

From Stanford and the RAND Corporation to leading revenue teams in the commercial world, Brent Keltner, PhD, has spent his career decoding how complex B2B deals are actually closed. As founder and president of Winalytics, Brent helps mid-market and enterprise teams move beyond product pitching to true account-based growth. He’s the author of “The Revenue Acceleration Playbook” and the forthcoming “Journey First Marketing,” a book that challenges one of B2B’s biggest bad habits: obsessing over individual personas when companies actually …