GaryVee on how to make Super Bowl ads that are actually funny

<p>Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is changing, big brands' delayed embrace of social media, and more.</p><p>Masters of Scale weekly newsletter: <a href="https://mastersofscale.com/newsletter/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/newsletter/</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" …