Masters of Scale
Masters of Scale

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Feb 26, 2026 · 31m

<p>Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&amp;M — while outperforming much of the beauty sector. Amin breaks down the unconventional moves driving that growth, from lightning-fast product cycles and hands-on AI experimentation to cultural bets like partnering with Hailey Bieber. Beyond beauty, e.l.f.’s playbook offers a sharp look at how speed and conviction fuel …

An kasa rubuta wannan sashe har yanzu

Yi amfani da STT.ai don rubuta wannan sashe tare da AI. Ka sami rubutu mai kyau tare da gano mai magana, da alamun lokaci, da fitarwa cikin sifofi da yawa.

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