Masters of Scale
Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu
Mar 05, 2026
· 38m
<p>Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down today’s personal finance risks and opportunities, from “lifestyle inflation” and the most common money mistakes smart people make to how Gen Z is navigating 2026 volatility and a shifting job market. Tu also previews her new book <em>Well-Endowed</em>, weighs in on tech stock valuations and prediction …
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