Brentford owner Matthew Benham on Smart Recruitment and the Future of Football Analytics: Running the Game 03/10/26

<p>On the latest episode of Running the Game, Rog sits down with Brentford owner Matthew Benham at the MIT Sloan Sports Analytics Conference to explore how data, culture, and smart decision-making transformed a small West London club into a Premier League contender. Benham explains how his background in statistical modeling and betting markets shaped Brentford’s recruitment strategy, why the club focuses on collective decision-making instead of superstar managers, and how identifying inefficiencies in transfers and set pieces helped fuel their …