Optimal Work Daily - Career, Productivity and Entrepreneurship
2006: Want to Design User Behavior? Pass the Regret Test First by Nir Eyal of Nir and Far On Ethical Behavior Design
Mar 29, 2026
· 8m
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2006: Nir Eyal explores the ethical responsibility that comes with designing products capable of shaping human behavior. He introduces the “regret test,” a simple standard asking whether users would still choose an action if they fully understood how a product influences them. The idea challenges creators to build persuasive technology that improves lives rather than manipulates …
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