SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
· 27m
Callum Mckeefery built Reviews.io from scratch with his wife—no funding, no equity dilution, and no fluff. In this episode, he shares how they scaled to $12M ARR, outpaced VC-backed competitors, and exited for $82M in an all-cash deal. He breaks down the exact viral loop that created SEO-fueled growth, how they hit $240K revenue per employee, and why he chose not to give employees equity—but still made many millionaires. Callum also opens up about the emotional driver behind the exit: …
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