SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook
Dec 03, 2025
· 28m
Golf course SaaS founder Jason Pearsall shares how Club Caddie scaled from $450K to $9M ARR in 5 years , sold to Constellation Software (CSI) , and keeps growing with 600+ golf courses paying ~$15K ACV. If you're building vertical B2B SaaS , this is a masterclass in niche focus, capital efficiency, and smart deal-making. Jason breaks down why he built an end-to-end ERP for golf courses , how he used data-driven outbound, review sites, SEO and "answer engine optimization" …
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