SaaS Interviews with CEOs, Startups, Founders
He Turned Pickleball Software into a $3M/yr SaaS
Feb 18, 2026
· 25m
<p class="p1">How do you turn a niche offline sports business into <span class="s1"><strong>$3M in contracted ARR across 200 locations,</strong></span> while raising $8M and keeping pricing simple on a per-unit basis?</p> <p class="p1">Ben Borton is the Co-Founder of PodPlay Technologies, a vertical SaaS platform powering pickleball and racquet sport venues. What started as internal software for his own ping pong spaces is now a $3M contracted ARR business serving 200 locations and roughly 2,000 courts, with ACVs ranging from $10k–$15k and …
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