SaaS Interviews with CEOs, Startups, Founders

He Turned Pickleball Software into a $3M/yr SaaS

Feb 18, 2026 · 25m

How do you turn a niche offline sports business into $3M in contracted ARR across 200 locations, while raising $8M and keeping pricing simple on a per-unit basis? Ben Borton is the Co-Founder of PodPlay Technologies, a vertical SaaS platform powering pickleball and racquet sport venues. What started as internal software for his own ping pong spaces is now a $3M contracted ARR business serving 200 locations and roughly 2,000 courts, with ACVs ranging from $10k–$15k and an $8M Series …

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He Turned Pickleball Software into a $3M/yr SaaS

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