1952: How Colleges Quietly Discount Tuition and What Families Need to Know

<p>Many parents believe college now costs <strong>$100,000 a year.</strong> But the truth is far more complicated.</p><br><p>Today on <em>So Money</em>, I’m joined by <a href="https://ronlieber.com/" rel="noopener noreferrer" target="_blank"><strong>Ron Lieber</strong></a>, longtime <em>New York Times</em> “Your Money” columnist and author of the bestselling book <a href="https://www.harpercollins.com/products/the-price-you-pay-for-college-ron-lieber?variant=39791328264226" rel="noopener noreferrer" target="_blank"><em>The Price You Pay for College</em></a>. Ron has spent years investigating how college pricing really works—and why the “sticker price” is often not the price families actually pay.</p><br><p>In our conversation, Ron explains why the most …