Success Story with Scott D. Clary
Lessons - Why the Best Products Are Built on Empathy Not Data | Mauro Porcini - First CDO of PepsiCo, 3M & Samsung
Mar 02, 2026
· 15m
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Mauro Porcini, the first Chief Design Officer of PepsiCo and former design leader at 3M and Samsung, explains why the most successful innovations begin with people, not products. He shares how design thinking focuses on understanding human needs, frustrations, and aspirations to create solutions that deliver real value in people’s lives. Mauro also breaks down the three pillars of innovation—desirability, feasibility, and viability—and why balancing human insight, technology, …
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