The Advanced Selling Podcast

The Advanced Selling Podcast

business

<p>Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.</p><p><br></p><p>Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your …

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Episodes

The Identity Shift: From Labor to Leverage

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to becoming a …

Apr 02, 2026 · 4m

Stop Hiding. Create Space to Be Excellent.

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Most salespeople wait for opportunity to come to them. Bill and Bryan flip that script.</p><p>In this episode, they explore what it means to create a …

Mar 30, 2026 · 13m

Raise Your Prices Without Losing Your Clients

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>A listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B …

Mar 23, 2026 · 15m

Stop Watching the Scoreboard — Start Watching the Inputs

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>We're at the end of Q1 — and Bill and Bryan use a trip to the Pacers game as a launching pad for a conversation …

Mar 16, 2026 · 17m

Find the Real Pain Behind Every Sales Conversation

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Every prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.</p><p>In this solo episode, Bill Caskey breaks …

Mar 05, 2026 · 4m

The Best Sales Gifts Nobody Buys You

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>It's Bill's birthday — and that means one thing: it's time to talk about gifts. But not the usual Amazon cards and polka dot sweaters. …

Mar 02, 2026 · 20m

AI as a Sales Tool, Not a Salesperson with Kayla Kurtz

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In this episode of The Advanced Selling Podcast, Bryan Neale welcomes <b>Kayla Kurtz, VP of Sales and VP of Business Development at Forthea</b>, for a …

Feb 25, 2026 · 31m

From Content to Conquest

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Bill and Bryan are giving you a preview of the March 6th ASP Insider session — and it's one you don't want to miss.</p><p>The topic …

Feb 24, 2026 · 19m

Why Collaboration Beats Closing Tactics Every Time

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>What if your entire sales process—from networking to contract signing—was built on collaboration instead of persuasion? </p><p>In this episode, Bill and Bryan break down what …

Feb 16, 2026 · 20m

Saving Sales Time with Smarter Routes ft. Steve Benson

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p><b>In this episode of </b><b><em>The Advanced Selling Podcast</em></b><b>, Bryan Neale welcomes Steve Benson, founder of Badger Maps, for a conversation on why outside sales teams …

Feb 11, 2026 · 26m

Is Your Through Line Costing You Business?

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>What can Charlie Puth's collaboration with Kenny G for the Super Bowl national anthem teach us about sales? More than you'd think.</p><p>Bill and Bryan break …

Feb 10, 2026 · 18m

Be the Guide Your Customers Are Craving

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Bill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?</p><p>In this solo episode, Bill breaks down the Guide …

Feb 06, 2026 · 7m

Mental Health in Sales: Movement Creates Momentum

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In the final episode of our mental health in sales series, Bill and Bryan tackle a truth most sellers ignore: you can't think your way …

Feb 02, 2026 · 24m

How Detachment Creates Sales Freedom

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In this solo episode, Bill breaks down why detachment might be the most important skill you're not practicing. When a client asked for help with …

Jan 30, 2026 · 5m

Scaling Authenticity in Sales with John Wechsler

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In this episode of The Advanced Selling Podcast, Bryan Neale is joined by John Wechsler, CEO of Spokenote, for a conversation on <b>why authentic, personalized …

Jan 28, 2026 · 20m

Mental Health in Sales: Detachment, Service and Personal Agency

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In part 3 of the mental health series, Bill and Bryan tackle the achievement trap that plagues high performers: when is enough enough? </p><p>They introduce …

Jan 26, 2026 · 28m

Mental Health in Sales: Confidence, Purpose and Movement

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In part 2 of our mental health series, Bill and Bryan explore what creates genuine confidence in sales and why it starts with something bigger …

Jan 20, 2026 · 26m

Strategic Gifting with Patricia DuChene

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In this episode of The Advanced Selling Podcast, Bryan Neale is joined by the VP of Growth and Marketing at Sendoso, Patricia DuChene, to discuss …

Jan 14, 2026 · 22m

Mental Health in Sales: Breaking the Silence

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Bill and Bryan launch a vital series on mental health in sales—a topic that's rarely discussed but critically important. After Bill's month-long absence dealing with …

Jan 13, 2026 · 23m

Building a Sales Engine Framework

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>In this solo episode, Bill introduces the Complete Sales Engine Framework, focusing on the first two essential blocks: Attention and Engagement. He breaks down why …

Jan 06, 2026 · 15m

The 9-Block Business Planning Framework for 2026

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Bill Caskey breaks down the exact business planning framework from the recent ASP Insider workshop. If you haven't done your 2026 planning yet, this episode …

Dec 15, 2025 · 21m

The Missing Block in Your Business Plan

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Most business planning workshops start with vision statements and call quotas. But Bill argues there's a critical block missing from that equation: personal development. In …

Dec 09, 2025 · 13m