The Advanced Selling Podcast
Be the Guide Your Customers Are Craving
Feb 06, 2026
· 7m
<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Bill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?</p><p>In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don't need what you offer, you become the guide that customers are craving.</p><p>If you've ever wondered why buyers don't trust you or why price becomes the sticking point, this episode reveals what's really …
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