Find the Real Pain Behind Every Sales Conversation

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>Every prospect tells you a version of their problem — and they&apos;re almost always wrong. Not lying. Just wrong.</p><p>In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it&apos;s your job to uncover what&apos;s actually at stake. Bill walks through the questions you need to ask to get past symptoms and find the true pain: What&apos;s the cause? What happens if nothing changes? …