Raise Your Prices Without Losing Your Clients

<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p>A listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price.</p><p>Bill and Bryan tackle both sides of the equation: how to avoid being beaten down on price coming in, and how to successfully raise prices with clients you&apos;ve already got. Their answer isn&apos;t a negotiation tactic — it&apos;s a positioning problem. And the fix starts long …