The Advanced Selling Podcast
Saving Sales Time with Smarter Routes ft. Steve Benson
Feb 11, 2026
· 26m
<p><a target="_blank" href="https://www.buzzsprout.com/2517440/fan_mail/new">Send us Fan Mail</a></p><p><b>In this episode of </b><b><em>The Advanced Selling Podcast</em></b><b>, Bryan Neale welcomes Steve Benson, founder of Badger Maps, for a conversation on why outside sales teams are often overlooked by modern sales technology — and what happens when tools are finally built with field sellers in mind.</b></p><p><b>Bryan and Steve dig into the realities of territory design and route planning, calling out how many sales leaders still rely on gut feel and educated guesses when structuring territories. …
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