Rob Murgatroyd's 5-Part Formula for Going Viral at Any Age

<p dir="ltr">Ever feel like you're winning on paper but quietly losing in real life? In this episode, I bring back one of my best friends, Rob Murgatroyd, to break down how a massive life change sparked unexpected virality and a deeper sense of fulfillment. He shares his exact storytelling framework for stopping the scroll, creating curiosity, and driving engagement without chasing trends or pretending to be someone you're not. We also talk about why Rob left the U.S. for Italy, …