The Dentalpreneur Podcast w/ Dr. Mark Costes
2468: Marketing Wisdom For The AI Search Era In Dentistry
Mar 18, 2026
· 52m
<p>On today's episode, Mark breaks down a straightforward way to calculate "passive income" from a dental practice by using gross revenue, overhead, and doctor comp, then welcomes CMO Share founder Ryan Gross to share a practical, experience-driven marketing framework. Ryan lays out three core buckets—internal and external brand awareness, digital and AI-driven content, and team conversion—showing how billboards, community visibility, patient testimonials, multilingual videos, and strong in-office branding can reinforce what you offer to both new and existing patients.<br /> …
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