The Thoughtful Entrepreneur
2383 - Exploring the Future of Digital Advertising Through AI, Strategy, and Human Creativity with Metadata’s Lisa Sharapata
Mar 12, 2026
· 18m
<h1>Revolutionizing Go-to-Market Strategy: AI-Driven Performance Marketing with Lisa Sharapata</h1><p>In a recent episode of <em>The Thoughtful Entrepreneur Podcast</em>, host Josh Elledge sat down with Lisa Sharapata, the VP of AI & GTM Strategy at <a href="http://Metadata.io" rel="noopener noreferrer" target="_blank">Metadata.io</a>, to discuss the radical shift occurring in digital advertising. Metadata is a category-defining platform that utilizes AI agents to automate the technical execution of ad campaigns, effectively removing the manual "grunt work" that often bogs down marketing teams. Lisa shares how this …
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