The Twenty Minute VC
20Sales: ElevenLabs: Why We Set a 20x Sales Quota | How to Structure Sales Compensation Plans | Customer Success: 'Total BS' or Growth Engine? | Building an AI Sales Machine: What Tools & Tactics Must CROs Adopt Today with Carles Reina
Apr 11, 2026
· 1h 25m
<p dir="ltr">Carles Reina is VP of Sales at ElevenLabs, where he was the first investor and fourth employee. Carles has scaled the revenue org from Day 1 to over $350M in just 3 years. Carles is also an active investor with investments in ElevenLabs, Revolut, Happy Robot and more. </p> <p dir="ltr">AGENDA:</p> <p dir="ltr">00:00 - Is the Traditional CRO Dead in the Age of AI?</p> <p dir="ltr">01:01 - Building the AI Sales Machine: Agents that Actually Generate Revenue</p> <p dir="ltr">08:35 …
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