audio1686736659

May 06, 2026 22:19 · 37:07 · English · Whisper Turbo · 1 speakers
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0:02
S… Speaker 1 (audio1686736659)
Okay, we're good to go.
0:06
S… Speaker 1 (audio1686736659)
Okay, so we're with Zach.
0:07
S… Speaker 1 (audio1686736659)
We're talking about his business concept.
0:11
S… Speaker 1 (audio1686736659)
Again, the idea for today is kind of go through and he's
0:19
S… Speaker 1 (audio1686736659)
been doing this for about eight months.
0:20
S… Speaker 1 (audio1686736659)
And what you'd like to try to do is figure out how to make money at doing this.
0:27
S… Speaker 1 (audio1686736659)
Yeah.
0:28
S… Speaker 1 (audio1686736659)
Or make more.
0:29
S… Speaker 1 (audio1686736659)
So, and I know I asked you a bunch of questions the
0:38
S… Speaker 1 (audio1686736659)
other day.
0:40
S… Speaker 1 (audio1686736659)
So maybe if you can kind of like recap what you're currently doing, why you're doing it.
0:47
S… Speaker 1 (audio1686736659)
Yep.
0:49
S… Speaker 1 (audio1686736659)
That would be a good place to start for the notes.
0:51
S… Speaker 1 (audio1686736659)
Okay.
0:53
S… Speaker 1 (audio1686736659)
Were you going to ask each question?
1:00
S… Speaker 1 (audio1686736659)
No, just have you talk a little bit about your business, the model that you're in right now, the environment that you're in,
1:08
S… Speaker 1 (audio1686736659)
your pricing models.
1:11
S… Speaker 1 (audio1686736659)
You talked about domestic versus imports.
1:16
S… Speaker 1 (audio1686736659)
diagnostic. I think that was another key point I wanted to hone in with you on.
1:20
S… Speaker 1 (audio1686736659)
So kind of go over your business model, what you currently have, what you've been doing, what you've been trying, what works, what doesn't work, that type of thing.
1:28
S… Speaker 1 (audio1686736659)
Yeah.
1:29
S… Speaker 1 (audio1686736659)
Yeah.
1:30
S… Speaker 1 (audio1686736659)
So, I mean, our specialty is like that heavy duty mobile diesel repair, like semi trucks and stuff like
1:38
S… Speaker 1 (audio1686736659)
that.
1:39
S… Speaker 1 (audio1686736659)
But to fill the downtime, we do shop work, which is mainly automotive and, like, light
1:49
S… Speaker 1 (audio1686736659)
-duty diesel. Okay.
1:54
S… Speaker 1 (audio1686736659)
How did you come up with your pricing model?
1:58
S… Speaker 1 (audio1686736659)
I know, so, like, we're $200 an
2:06
S… Speaker 1 (audio1686736659)
hour plus $100 call -out on the road for semis.
2:13
S… Speaker 1 (audio1686736659)
Brandon came from a different company and that's around the rates they were at, but cheaper.
2:18
S… Speaker 1 (audio1686736659)
So that's where we kind of came up with that.
2:21
S… Speaker 1 (audio1686736659)
And then the $80 an hour in the shop seems that's kind of the going rate around this area.
2:30
S… Speaker 1 (audio1686736659)
So that's how we came up with those.
2:37
S… Speaker 1 (audio1686736659)
Okay.
2:39
S… Speaker 1 (audio1686736659)
And as far as on the
2:49
S… Speaker 1 (audio1686736659)
automotive side, you've got...
2:51
S… Speaker 1 (audio1686736659)
ACE certified technicians.
2:53
S… Speaker 1 (audio1686736659)
Does diesel have the same thing?
2:56
S… Speaker 1 (audio1686736659)
I'm not sure if they do or not.
3:02
S… Speaker 1 (audio1686736659)
I do mostly like the computer work, computer work and the books and learning the automotive, but Brandon's the main mechanic.
3:10
S… Speaker 1 (audio1686736659)
Okay.
3:12
S… Speaker 1 (audio1686736659)
Okay.
3:15
S… Speaker 1 (audio1686736659)
On your mobile, are you guys doing a lot of lube wall and filters?
3:21
S… Speaker 1 (audio1686736659)
A lot of what?
3:25
S… Speaker 1 (audio1686736659)
lube all filters oil changes tired the quick stuff um so we have like
3:33
S… Speaker 1 (audio1686736659)
a fleet maintenance side of it that like ferrule gas we do their preventative
3:41
S… Speaker 1 (audio1686736659)
maintenance which includes that stuff but otherwise it's more like if they break down on the side of the interstate then
3:50
S… Speaker 1 (audio1686736659)
where a call will go out there, we'll try and fix the problem.
3:53
S… Speaker 1 (audio1686736659)
And if they can't, then they have to be towed.
3:55
S… Speaker 1 (audio1686736659)
But that kind of emergency roadside.
3:58
S… Speaker 1 (audio1686736659)
And what type of rates are you getting for that?
4:03
S… Speaker 1 (audio1686736659)
That's the 200 an hour plus $100 call out fee.
4:08
S… Speaker 1 (audio1686736659)
Like Penske, the Penske trucks, we have a contract with them.
4:14
S… Speaker 1 (audio1686736659)
We're port to port at 150 an hour.
4:18
S… Speaker 1 (audio1686736659)
for their trucks.
4:19
S… Speaker 1 (audio1686736659)
FleetNet, it's kind of like AAA for semis.
4:24
S… Speaker 1 (audio1686736659)
Those guys were the same port -to -port at 150 an hour.
4:29
S… Speaker 1 (audio1686736659)
Okay.
4:31
S… Speaker 1 (audio1686736659)
All
4:41
S… Speaker 1 (audio1686736659)
right. Let me tap through a couple of ideas here.
4:44
S… Speaker 1 (audio1686736659)
And
4:55
S… Speaker 1 (audio1686736659)
again, this is just my experience so far on the automotive side of it.
5:01
S… Speaker 1 (audio1686736659)
I think on the automotive, maybe, again, this transfers back over to your business or not.
5:05
S… Speaker 1 (audio1686736659)
I'm not sure. So that's why I say we tape it and try to come up with, you know, maybe some of this is transferable
5:13
S… Speaker 1 (audio1686736659)
or not. On the automotive side, like I said, a lot of times we sell the repairs.
5:23
S… Speaker 1 (audio1686736659)
So, you know, something's broke.
5:27
S… Speaker 1 (audio1686736659)
They bring it in.
5:28
S… Speaker 1 (audio1686736659)
We fix it.
5:29
S… Speaker 1 (audio1686736659)
That's selling the repairs.
5:33
S… Speaker 1 (audio1686736659)
And one of the ideas is don't sell the repair.
5:39
S… Speaker 1 (audio1686736659)
Stop selling the repairs.
5:41
S… Speaker 1 (audio1686736659)
Start selling the diagnostic.
5:43
S… Speaker 1 (audio1686736659)
So, again, you know, if you're doing like an electrical problem or something like that,
5:51
S… Speaker 1 (audio1686736659)
you do a deep dive, you know, you're going to be able to bill out, you know, $129 to $200 an hour.
5:56
S… Speaker 1 (audio1686736659)
So it sounds like you've got a lot of the...
6:05
S… Speaker 1 (audio1686736659)
You have a lot of the equipment already?
6:07
S… Speaker 1 (audio1686736659)
Yep.
6:08
S… Speaker 1 (audio1686736659)
For diagnostic? Okay.
6:10
S… Speaker 1 (audio1686736659)
So do you do a lot of diagnostic work right now?
6:14
S… Speaker 1 (audio1686736659)
Here and there, I would say.
6:18
S… Speaker 1 (audio1686736659)
More than repairs?
6:21
S… Speaker 1 (audio1686736659)
Yeah, on the semi -trucks, not really.
6:23
S… Speaker 1 (audio1686736659)
That's more the roadside repair.
6:25
S… Speaker 1 (audio1686736659)
But the automotive is kind of picked up, and I would say we're doing some diagnostics on that side.
6:35
S… Speaker 1 (audio1686736659)
Yeah. And where you particularly can make an impact is going to be on your import cars.
6:42
S… Speaker 1 (audio1686736659)
So like I said, if you've got the capability to be able to get back in and plug in and see what
6:51
S… Speaker 1 (audio1686736659)
the codes are, that's huge.
6:54
S… Speaker 1 (audio1686736659)
I mean, you'll be able to pick up easy money that way.
6:57
S… Speaker 1 (audio1686736659)
Another one is...
7:03
S… Speaker 1 (audio1686736659)
I kind of have to talk in my language now.
7:06
S… Speaker 1 (audio1686736659)
So if somebody comes back in, they want a loophole and filter.
7:10
S… Speaker 1 (audio1686736659)
I think you said you go through O 'Reilly's?
7:17
S… Speaker 1 (audio1686736659)
Yeah, we get most of our parts from O 'Reilly's.
7:20
S… Speaker 1 (audio1686736659)
The oil that we use, at least, we found cheaper at Walmart, but most of our automotive
7:29
S… Speaker 1 (audio1686736659)
parts come from O 'Reilly's.
7:31
S… Speaker 1 (audio1686736659)
Okay.
7:33
S… Speaker 1 (audio1686736659)
So O 'Reilly's, how do you offer it then?
7:36
S… Speaker 1 (audio1686736659)
Do you just offer an O 'Reilly's pirulator filter, for example, or the
7:44
S… Speaker 1 (audio1686736659)
basic O 'Reilly's oil?
7:46
S… Speaker 1 (audio1686736659)
So we haven't ever had somebody really come in for just an oil change.
7:52
S… Speaker 1 (audio1686736659)
It's more been, I think this is what's wrong with my car.
7:56
S… Speaker 1 (audio1686736659)
Can you take a look at it?
7:58
S… Speaker 1 (audio1686736659)
And from there we go on.
7:59
S… Speaker 1 (audio1686736659)
Selling the repairs again.
8:02
S… Speaker 1 (audio1686736659)
Yep.
8:03
S… Speaker 1 (audio1686736659)
So one of the things that's been, and you can do this all across the board with all your lines, is, you
8:14
S… Speaker 1 (audio1686736659)
know, maybe take a look at good, better, best.
8:16
S… Speaker 1 (audio1686736659)
Okay.
8:18
S… Speaker 1 (audio1686736659)
So, for example, you come back in, and I'm just going to use a Walmart filter.
8:25
S… Speaker 1 (audio1686736659)
You know, like I said, a basic Walmart filter that's your good.
8:29
S… Speaker 1 (audio1686736659)
You know, your better might be a...
8:33
S… Speaker 1 (audio1686736659)
and your best might be a K &N.
8:36
S… Speaker 1 (audio1686736659)
You know, the same with your oils.
8:38
S… Speaker 1 (audio1686736659)
You go from conventional back into synthetics.
8:41
S… Speaker 1 (audio1686736659)
So you kind of have, as a psychology, you're going to get the oil change because they're coming in to do an oil change.
8:48
S… Speaker 1 (audio1686736659)
But you want to be able to, as a psychology of getting that approval of which one do you want.
8:54
S… Speaker 1 (audio1686736659)
You know, and I know, again, the benefits.
8:57
S… Speaker 1 (audio1686736659)
You know, like say you get a synthetic, it lasts longer.
9:00
S… Speaker 1 (audio1686736659)
It's a better grade.
9:01
S… Speaker 1 (audio1686736659)
It's better for your car.
9:02
S… Speaker 1 (audio1686736659)
You know, and have like a $5, $10 differential between the different brackets.
9:09
S… Speaker 1 (audio1686736659)
That's another way of walking your customers back up.
9:12
S… Speaker 1 (audio1686736659)
So they still approve.
9:14
S… Speaker 1 (audio1686736659)
They still know they have to have an oil change.
9:17
S… Speaker 1 (audio1686736659)
But now you're able to go ahead and get that ticket back up there.
9:21
S… Speaker 1 (audio1686736659)
So whether that be on tires or whatever work that you're doing, a good, better, best.
9:27
S… Speaker 1 (audio1686736659)
Anytime you have that opportunity in your lineups, I'd seriously consider
9:35
S… Speaker 1 (audio1686736659)
putting something in place like that.
9:39
S… Speaker 1 (audio1686736659)
Yeah. So,
9:50
S… Speaker 1 (audio1686736659)
so again, right now it's, yeah, right now it's, it's.
10:00
S… Speaker 1 (audio1686736659)
Broke, Zach, I got a problem.
10:02
S… Speaker 1 (audio1686736659)
Can you fix it? So to get them back over, instead of the emergency, another
10:10
S… Speaker 1 (audio1686736659)
thing that you might want to consider doing is coming up with some type of service bundle.
10:15
S… Speaker 1 (audio1686736659)
Because there are certain things with a vehicle that just have to be done.
10:20
S… Speaker 1 (audio1686736659)
You got to change your oil.
10:22
S… Speaker 1 (audio1686736659)
You got to check the brakes.
10:23
S… Speaker 1 (audio1686736659)
You got to rotate tires.
10:25
S… Speaker 1 (audio1686736659)
You got to top off the fluids.
10:27
S… Speaker 1 (audio1686736659)
You got to check the battery.
10:28
S… Speaker 1 (audio1686736659)
You can bundle all those things together in a service package.
10:33
S… Speaker 1 (audio1686736659)
So say like for $99, you know, like I said, you know, you come back in, you know, a
10:42
S… Speaker 1 (audio1686736659)
good, better, best on the oil.
10:43
S… Speaker 1 (audio1686736659)
You know, just have a...
10:47
S… Speaker 1 (audio1686736659)
seasonal preparation particularly what's nice where you are is coming into the fall of the year you know get them ready for or
10:56
S… Speaker 1 (audio1686736659)
get them ready for winter I remember one lady came in one time and
11:05
S… Speaker 1 (audio1686736659)
she wanted she wanted her air rotated and I was like her air
11:11
S… Speaker 1 (audio1686736659)
She says, yeah, the air in my tires.
11:13
S… Speaker 1 (audio1686736659)
So she wanted all the summer air taken out and all the winter air put back in.
11:18
S… Speaker 1 (audio1686736659)
Oh, geez.
11:20
S… Speaker 1 (audio1686736659)
But again, you know, that's the idea of bundling it all together and taking care of their car.
11:26
S… Speaker 1 (audio1686736659)
So it's not just, Zach, hey, it's broke, fix it, you know, type of thing.
11:30
S… Speaker 1 (audio1686736659)
And you can almost do that because it sounds
11:38
S… Speaker 1 (audio1686736659)
like you kind of go through a cash flow thing then too, right?
11:42
S… Speaker 1 (audio1686736659)
Some months are really good, some months not so much.
11:44
S… Speaker 1 (audio1686736659)
So if you can do something like that or a maintenance membership type of thing, like
11:53
S… Speaker 1 (audio1686736659)
I said, maybe it's for $30 a month, just bring your car in and Zach and Brandon will go through and we'll check
12:02
S… Speaker 1 (audio1686736659)
over your car. And that would include a couple of oil changes a year.
12:13
S… Speaker 1 (audio1686736659)
You know, free inspection with everything.
12:15
S… Speaker 1 (audio1686736659)
So before the car actually breaks down, like I said, it gives you a good opportunity.
12:20
S… Speaker 1 (audio1686736659)
We really want to build our mobile sleep
12:29
S… Speaker 1 (audio1686736659)
maintenance side of things.
12:30
S… Speaker 1 (audio1686736659)
Not really sure where to start other than getting a script and cold calling
12:38
S… Speaker 1 (audio1686736659)
other places.
12:40
S… Speaker 1 (audio1686736659)
But that's one side, at least on the diesel side, that is a goal.
12:46
S… Speaker 1 (audio1686736659)
Yeah, I like that idea.
12:48
S… Speaker 1 (audio1686736659)
The fleet is going to keep your business going.
12:50
S… Speaker 1 (audio1686736659)
So, and again, I don't know what Menard is doing up there with all their trucks up there and their fleets, but.
12:56
S… Speaker 1 (audio1686736659)
Yeah, I know we run into a lot of places have in -house mechanics and stuff, so they're not going to get rid of
13:04
S… Speaker 1 (audio1686736659)
that. But I guess where it's different if they don't is we come to them and we can do it there versus having downtime, taking trucks
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S… Speaker 1 (audio1686736659)
to shops and all that.
13:15
S… Speaker 1 (audio1686736659)
Yeah, that's your sweet spot is going to be the smaller accounts.
13:18
S… Speaker 1 (audio1686736659)
The guys that got 20 trucks or 50 trucks or vehicles, you know, so, yeah, like
13:27
S… Speaker 1 (audio1686736659)
I said, if you can make it to them, you know, do some of the repair maintenance there.
13:35
S… Speaker 1 (audio1686736659)
But along with that, like I said, your hourly rate.
13:41
S… Speaker 1 (audio1686736659)
Seems about right, especially since it's your emergency.
13:44
S… Speaker 1 (audio1686736659)
That seems about right.
13:46
S… Speaker 1 (audio1686736659)
Your parts margin.
13:48
S… Speaker 1 (audio1686736659)
See, I came from the parts.
13:52
S… Speaker 1 (audio1686736659)
I was with Highline for many, many years.
13:56
S… Speaker 1 (audio1686736659)
And, you know, the thing that we always struggled with was price
14:05
S… Speaker 1 (audio1686736659)
increases. Nobody ever wanted to do a price increase.
14:09
S… Speaker 1 (audio1686736659)
But it's a quiet profit lover that you've got that nobody's
14:18
S… Speaker 1 (audio1686736659)
going to contest it. And I think you said you're at around 30 % on your parts.
14:24
S… Speaker 1 (audio1686736659)
That really should be up around 50%, 65 % on your parts.
14:29
S… Speaker 1 (audio1686736659)
And some of it might also have to do with sourcing.
14:34
S… Speaker 1 (audio1686736659)
So you said you're...
14:37
S… Speaker 1 (audio1686736659)
Most of my guys always had multiple different sources.
14:42
S… Speaker 1 (audio1686736659)
And O 'Reilly's is a good company, don't get me wrong.
14:46
S… Speaker 1 (audio1686736659)
But Napa's got some pretty sweet programs out there.
14:50
S… Speaker 1 (audio1686736659)
If you can, you know, get in with them, they can put you on like a special installer program.
14:55
S… Speaker 1 (audio1686736659)
And there's a lot of kickback money that, like I said,
15:00
S… Speaker 1 (audio1686736659)
you'll be able to get your margins back up again.
15:02
S… Speaker 1 (audio1686736659)
So, and I don't think anybody's going to, especially like I said, they're broken down at the side of the road over there.
15:09
S… Speaker 1 (audio1686736659)
They're not going to contest over, you know, the cost of a part.
15:14
S… Speaker 1 (audio1686736659)
So for you, like I said, to be able to, that to me, it was kind of a low hanging fruit.
15:20
S… Speaker 1 (audio1686736659)
Like I said, you know, take a look at that.
15:24
S… Speaker 1 (audio1686736659)
You do any insurance work right now?
15:30
S… Speaker 1 (audio1686736659)
Nope.
15:42
S… Speaker 1 (audio1686736659)
High margin cash, fast cash items.
15:46
S… Speaker 1 (audio1686736659)
So the problems that you're getting, are
15:54
S… Speaker 1 (audio1686736659)
they fixable? The ones that are coming back in or are they time suckers?
15:59
S… Speaker 1 (audio1686736659)
They take a lot of time.
16:00
S… Speaker 1 (audio1686736659)
I'd say most of them are fixable.
16:03
S… Speaker 1 (audio1686736659)
So if you could just maybe, and again, that's part of what we were talking about before, getting back
16:11
S… Speaker 1 (audio1686736659)
onto a routine maintenance so it doesn't break down ahead of time.
16:16
S… Speaker 1 (audio1686736659)
That's going to help your cash flow.
16:18
S… Speaker 1 (audio1686736659)
Because I said you got it coming down on a regular basis as opposed to waiting for it to break.
16:22
S… Speaker 1 (audio1686736659)
Yeah.
16:24
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And then I said, get your parts margin
16:32
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back up to where it should be.
16:33
S… Speaker 1 (audio1686736659)
And the other one is, I always talked about fast cash.
16:37
S… Speaker 1 (audio1686736659)
So fall of the year again, battery sales coming up.
16:44
S… Speaker 1 (audio1686736659)
Right now,
16:48
S… Speaker 1 (audio1686736659)
wiper blades you know there's only three types of wiper blades right but nobody can figure out how to put the damn things on
16:56
S… Speaker 1 (audio1686736659)
so again if you got a deal from somebody put in an assortment of the fastest moving wiper blades it'll
17:04
S… Speaker 1 (audio1686736659)
take you about five minutes to do it yeah and i guess our issue our issue with that is there's o'reilly
17:13
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stores all over around us and they run the same thing
17:18
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So it's more that how do we promote it with still making money when O 'Reilly's does the same thing and they can
17:26
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charge less because they're such a big company.
17:29
S… Speaker 1 (audio1686736659)
Yeah, I think here's one
17:37
S… Speaker 1 (audio1686736659)
of the other things, Joe. I was trying to look you up online.
17:40
S… Speaker 1 (audio1686736659)
What's your visibility online right now?
17:47
S… Speaker 1 (audio1686736659)
So we have a website in the works and then we have a Facebook page.
17:56
S… Speaker 1 (audio1686736659)
then I guess we use Google for everything.
17:59
S… Speaker 1 (audio1686736659)
So like if you type in our name in this area and we're one of the first to pop up.
18:04
S… Speaker 1 (audio1686736659)
Okay.
18:08
S… Speaker 1 (audio1686736659)
So you are popping up right away?
18:10
S… Speaker 1 (audio1686736659)
Yep.
18:11
S… Speaker 1 (audio1686736659)
Okay.
18:13
S… Speaker 1 (audio1686736659)
Good.
18:14
S… Speaker 1 (audio1686736659)
Cause that's one of the, I was just working with somebody else a couple of weeks ago and
18:22
S… Speaker 1 (audio1686736659)
they're the best kept secret out there.
18:24
S… Speaker 1 (audio1686736659)
Nobody, they're in there.
18:27
S… Speaker 1 (audio1686736659)
You know, if they're looking for a tire repair or, you know, loop on filter repairs on the car, but they're not underneath diagnostic.
18:34
S… Speaker 1 (audio1686736659)
So, and the Google game is a real simple game.
18:40
S… Speaker 1 (audio1686736659)
You know, it's just getting people to write a review for you and give you a good review.
18:46
S… Speaker 1 (audio1686736659)
So, you know, it should be part of every closing, you know, somebody comes back
18:54
S… Speaker 1 (audio1686736659)
in.
18:55
S… Speaker 1 (audio1686736659)
You're the service writer.
18:56
S… Speaker 1 (audio1686736659)
You're listening to what their problem is.
18:59
S… Speaker 1 (audio1686736659)
It goes back into the pits, back into the bays.
19:04
S… Speaker 1 (audio1686736659)
The repair is done.
19:06
S… Speaker 1 (audio1686736659)
They come back out again.
19:08
S… Speaker 1 (audio1686736659)
You get in with them.
19:09
S… Speaker 1 (audio1686736659)
The noise is gone.
19:12
S… Speaker 1 (audio1686736659)
Part of the takeaway should be...
19:18
S… Speaker 1 (audio1686736659)
it would really help me out if you could write us a review and maybe even have a QR code there for them.
19:25
S… Speaker 1 (audio1686736659)
So it's a three -step process.
19:27
S… Speaker 1 (audio1686736659)
You know, one is ask them at the time to write your review.
19:31
S… Speaker 1 (audio1686736659)
Two is after they get the car back or the truck back, send them over a text about a day later just saying, hey,
19:39
S… Speaker 1 (audio1686736659)
how's everything going?
19:40
S… Speaker 1 (audio1686736659)
Here's that link again for the review.
19:44
S… Speaker 1 (audio1686736659)
And three is going to be about a week later, you know, just that final follow up, you know, so one, two,
19:52
S… Speaker 1 (audio1686736659)
three steps. And I said, you'll get your numbers way up.
19:55
S… Speaker 1 (audio1686736659)
And the more that comes up, like I said, and that's how most people find.
20:01
S… Speaker 1 (audio1686736659)
service repairs anymore is Google.
20:03
S… Speaker 1 (audio1686736659)
The fleet accounts, again, what I was talking about before,
20:11
S… Speaker 1 (audio1686736659)
just something to think about.
20:14
S… Speaker 1 (audio1686736659)
If you've got electricians, landscapers are good
20:22
S… Speaker 1 (audio1686736659)
ones. They've got all their trucks and stuff out there.
20:25
S… Speaker 1 (audio1686736659)
Delivery vans.
20:27
S… Speaker 1 (audio1686736659)
You probably have
20:34
S… Speaker 1 (audio1686736659)
What's the city use?
20:35
S… Speaker 1 (audio1686736659)
You know, all their trucks and stuff around there.
20:37
S… Speaker 1 (audio1686736659)
Who are they going to for repairs?
20:40
S… Speaker 1 (audio1686736659)
That would be in -house because they're pretty large.
20:44
S… Speaker 1 (audio1686736659)
Eau Claire, I think, is like a hundred and something thousand people.
20:47
S… Speaker 1 (audio1686736659)
Okay.
20:49
S… Speaker 1 (audio1686736659)
So if I can get you a list, a hit list, and get you like a script.
20:58
S… Speaker 1 (audio1686736659)
you know, or like a cover letter.
20:59
S… Speaker 1 (audio1686736659)
You could just bang it out, you know, just send it out to them, my name's Zach, and write it up for you.
21:05
S… Speaker 1 (audio1686736659)
And then maybe do a couple of calls, you know, every week.
21:09
S… Speaker 1 (audio1686736659)
Just stop back by and see if they got the letter.
21:12
S… Speaker 1 (audio1686736659)
Your accounts would be good at business for you.
21:15
S… Speaker 1 (audio1686736659)
That's going to give you your bread and butter.
21:17
S… Speaker 1 (audio1686736659)
And don't think that just because they got in -house, they're doing everything.
21:21
S… Speaker 1 (audio1686736659)
Because they don't.
21:23
S… Speaker 1 (audio1686736659)
You know, like I said, they still shop stuff out.
21:26
S… Speaker 1 (audio1686736659)
So especially if they get busier, the guy goes on vacation or, you know, whatever happens.
21:31
S… Speaker 1 (audio1686736659)
So like I said, it's well worth getting that dent.
21:35
S… Speaker 1 (audio1686736659)
Do you have any specialized equipment there?
21:41
S… Speaker 1 (audio1686736659)
I guess what would be like an example of that?
21:48
S… Speaker 1 (audio1686736659)
Alignment racks or?
21:50
S… Speaker 1 (audio1686736659)
Nothing like that.
21:52
S… Speaker 1 (audio1686736659)
Tire changers?
21:53
S… Speaker 1 (audio1686736659)
No.
21:56
S… Speaker 1 (audio1686736659)
Okay. Air conditioning?
21:58
S… Speaker 1 (audio1686736659)
No, not right now, at least.
22:05
S… Speaker 1 (audio1686736659)
Okay.
22:06
S… Speaker 1 (audio1686736659)
Okay.
22:08
S… Speaker 1 (audio1686736659)
So
22:19
S… Speaker 1 (audio1686736659)
another one is the, and again, I'm just thinking your cash flow because you want to even this out and
22:28
S… Speaker 1 (audio1686736659)
you want people to know who you are.
22:30
S… Speaker 1 (audio1686736659)
So again, the Google is going to be, that's going to be a real good way to get your ratings back up again.
22:41
S… Speaker 1 (audio1686736659)
The packages we were talking about before, good, better, best, and then selling a solution or the
22:49
S… Speaker 1 (audio1686736659)
inspection. So every vehicle
22:57
S… Speaker 1 (audio1686736659)
that comes back in, probably, maybe you do it now, do you do like a multi -point inspection?
23:03
S… Speaker 1 (audio1686736659)
Yeah, I know, like, at least for the fleet maintenance, like with ferrule gas,
23:11
S… Speaker 1 (audio1686736659)
we do.
23:13
S… Speaker 1 (audio1686736659)
an inspection after every preventative maintenance appointment, I guess you could say.
23:18
S… Speaker 1 (audio1686736659)
Okay.
23:20
S… Speaker 1 (audio1686736659)
So, and with that, do you take pictures, videos?
23:25
S… Speaker 1 (audio1686736659)
Not really, I guess you could say.
23:33
S… Speaker 1 (audio1686736659)
Got an iPhone?
23:35
S… Speaker 1 (audio1686736659)
Yeah.
23:36
S… Speaker 1 (audio1686736659)
Again, low -hanging fruit.
23:40
S… Speaker 1 (audio1686736659)
And what you do with those, then, as I said, on your webpage, you're going to have the before and the after pictures.
23:46
S… Speaker 1 (audio1686736659)
Oh, pictures like that.
23:49
S… Speaker 1 (audio1686736659)
Yep. People are going to see what you're doing over there.
23:53
S… Speaker 1 (audio1686736659)
So that helps your testimonials.
23:55
S… Speaker 1 (audio1686736659)
Okay.
23:57
S… Speaker 1 (audio1686736659)
So let's see
24:06
S… Speaker 1 (audio1686736659)
what else I have. I don't like your O 'Reilly's terms.
24:15
S… Speaker 1 (audio1686736659)
You ought to be getting 30 days.
24:18
S… Speaker 1 (audio1686736659)
Again, I don't know what your credit is like or anything, but cashflow is a big thing.
24:25
S… Speaker 1 (audio1686736659)
So again, you're collecting cash from your customer.
24:29
S… Speaker 1 (audio1686736659)
If you really want a low -hanging fruit again, you get 30 days from somebody out there, Napa or O
24:37
S… Speaker 1 (audio1686736659)
'Reilly's. Do you have an auto wares around you?
24:40
S… Speaker 1 (audio1686736659)
Bumper to bumper they used to be or something like that?
24:43
S… Speaker 1 (audio1686736659)
No, not around here.
24:45
S… Speaker 1 (audio1686736659)
I thought Corey had some stuff up there.
24:48
S… Speaker 1 (audio1686736659)
Colfax, you said?
24:54
S… Speaker 1 (audio1686736659)
Colfax, Eau Claire.
24:57
S… Speaker 1 (audio1686736659)
Our shop is located in Eau Claire.
25:00
S… Speaker 1 (audio1686736659)
Claire. Auto
25:09
S… Speaker 1 (audio1686736659)
suppliers.
25:11
S… Speaker 1 (audio1686736659)
Let's
25:19
S… Speaker 1 (audio1686736659)
see who comes up. Some
25:28
S… Speaker 1 (audio1686736659)
solid ones here.
25:29
S… Speaker 1 (audio1686736659)
O 'Reilly's.
25:32
S… Speaker 1 (audio1686736659)
Well, you got the big three.
25:33
S… Speaker 1 (audio1686736659)
There it is.
25:36
S… Speaker 1 (audio1686736659)
That's the one I'm looking for.
25:38
S… Speaker 1 (audio1686736659)
So you got O 'Reilly's right now.
25:41
S… Speaker 1 (audio1686736659)
I would shop out AutoZone in advance also.
25:44
S… Speaker 1 (audio1686736659)
I mean, it's a three stooges.
25:47
S… Speaker 1 (audio1686736659)
They're all pretty much the same.
25:50
S… Speaker 1 (audio1686736659)
But you want to start working one against the other to get you some terms.
25:54
S… Speaker 1 (audio1686736659)
They should be able to put you on like an installer account and get you a 30 -day credit line.
26:01
S… Speaker 1 (audio1686736659)
And don't, you know, don't abuse it.
26:04
S… Speaker 1 (audio1686736659)
Yeah.
26:05
S… Speaker 1 (audio1686736659)
But like I said, that would be a good way to get your cash flow going.
26:10
S… Speaker 1 (audio1686736659)
I like NAPA because they've got a lot of kickback money for their manufacturers.
26:18
S… Speaker 1 (audio1686736659)
So, like I said, I would definitely talk to your NAPA rep, stop back by.
26:22
S… Speaker 1 (audio1686736659)
But the guy was thinking it's auto value is who it's called.
26:25
S… Speaker 1 (audio1686736659)
And there's one on the south side and one on the west.
26:28
S… Speaker 1 (audio1686736659)
Corey Barkley owns that.
26:30
S… Speaker 1 (audio1686736659)
He's up out of Minnesota.
26:34
S… Speaker 1 (audio1686736659)
They are a good bunch.
26:37
S… Speaker 1 (audio1686736659)
They got a lot of trip incentives.
26:42
S… Speaker 1 (audio1686736659)
They do a lot for their installers.
26:48
S… Speaker 1 (audio1686736659)
I would get some more suppliers.
26:50
S… Speaker 1 (audio1686736659)
I would never tie myself to one supplier.
26:53
S… Speaker 1 (audio1686736659)
Okay.
26:55
S… Speaker 1 (audio1686736659)
And I said, just chop them out for some of the common stuff that you're doing right now.
27:00
S… Speaker 1 (audio1686736659)
And maybe you have already.
27:03
S… Speaker 1 (audio1686736659)
I don't know. Have you?
27:04
S… Speaker 1 (audio1686736659)
A little bit.
27:06
S… Speaker 1 (audio1686736659)
O 'Reilly's, what's nice about them is our discount is pretty good.
27:10
S… Speaker 1 (audio1686736659)
They deliver here and we really haven't had any issues, big issues at least.
27:17
S… Speaker 1 (audio1686736659)
So that's.
27:22
S… Speaker 1 (audio1686736659)
That's why we like O 'Reilly's at least.
27:24
S… Speaker 1 (audio1686736659)
Okay.
27:25
S… Speaker 1 (audio1686736659)
And there's multiple stores.
27:28
S… Speaker 1 (audio1686736659)
So, I mean, there's probably three or four in Eau Claire.
27:33
S… Speaker 1 (audio1686736659)
There's one in Menominee, which is 30 minutes away.
27:37
S… Speaker 1 (audio1686736659)
There's one in Chippewa, which is 20 minutes away.
27:39
S… Speaker 1 (audio1686736659)
So that helps.
27:41
S… Speaker 1 (audio1686736659)
And I know there's just as many advanced auto parts too.
27:43
S… Speaker 1 (audio1686736659)
Yeah.
27:46
S… Speaker 1 (audio1686736659)
Like I said, they're all good outfits.
27:48
S… Speaker 1 (audio1686736659)
It depends upon who you really like to work with.
27:50
S… Speaker 1 (audio1686736659)
But I would say at this point, what you want to do is, being in the parts business, if you don't ask, you ain't
27:58
S… Speaker 1 (audio1686736659)
going to get it. And sometimes, like I said, it will behoove you to spend
28:07
S… Speaker 1 (audio1686736659)
an afternoon and just have the four clowns come in and kind of give their pitch of what their program is.
28:15
S… Speaker 1 (audio1686736659)
Napa's got a solid program.
28:17
S… Speaker 1 (audio1686736659)
Auto Value does.
28:20
S… Speaker 1 (audio1686736659)
I just take a look and maybe you stay with O 'Reilly's yet and that's fine.
28:24
S… Speaker 1 (audio1686736659)
But like I said, I don't like, I would never go on COD, you know, not like, you know, like I said,
28:32
S… Speaker 1 (audio1686736659)
see what they offer out there.
28:38
S… Speaker 1 (audio1686736659)
Try to get a, try to get a cashflow, a little buffer on there.
28:42
S… Speaker 1 (audio1686736659)
And then like I said, make sure that it gets, you know, handled on a monthly basis.
28:46
S… Speaker 1 (audio1686736659)
So see what else I
28:54
S… Speaker 1 (audio1686736659)
had.
28:59
S… Speaker 1 (audio1686736659)
We talked about a lot of this, like I said, going into the summer now, wiper
29:08
S… Speaker 1 (audio1686736659)
blades, tires, the old standbys, you know, the lube oil and filters, the good, better, best on your lube oil and filter.
29:16
S… Speaker 1 (audio1686736659)
Ideally, I think what you want to try to do is you want
29:25
S… Speaker 1 (audio1686736659)
your business so that you're just scheduling the business coming in.
29:29
S… Speaker 1 (audio1686736659)
You're not waiting for the car broke.
29:33
S… Speaker 1 (audio1686736659)
You know, like I said, in order to do that, the preventative packages, that's a real
29:41
S… Speaker 1 (audio1686736659)
nice way to keep a cash flow.
29:43
S… Speaker 1 (audio1686736659)
And your fleets. I really like your fleet idea.
29:45
S… Speaker 1 (audio1686736659)
Yeah.
29:46
S… Speaker 1 (audio1686736659)
And I said, I'll try to come up with some ideas for some fleets and also try to come up with some,
29:54
S… Speaker 1 (audio1686736659)
like a little script to go through.
29:59
S… Speaker 1 (audio1686736659)
One, two, three.
30:00
S… Speaker 1 (audio1686736659)
punch you know that you can you know blast it out to everybody to let them know that you're there and then you
30:09
S… Speaker 1 (audio1686736659)
know it's it's just like your business so it's all people to people so it's still going to require going back in
30:17
S… Speaker 1 (audio1686736659)
knocking on the door and hey I'm Zach you know got calling cards made up that type of thing so but
30:26
S… Speaker 1 (audio1686736659)
the fleet business I like that business so okay
30:32
S… Speaker 1 (audio1686736659)
So you came in with preconceived ideas.
30:35
S… Speaker 1 (audio1686736659)
What other ideas have you got?
30:36
S… Speaker 1 (audio1686736659)
That was kind of the biggest one is the mobile fleet maintenance that we want to grow because that's
30:45
S… Speaker 1 (audio1686736659)
where the money is. The automotive stuff more fills the downtime, but we like the heavy
30:53
S… Speaker 1 (audio1686736659)
-duty diesel, the mobile calls.
30:55
S… Speaker 1 (audio1686736659)
The mobile calls, they come in, but it's not something to rely on.
31:03
S… Speaker 1 (audio1686736659)
where a fleet maintenance would be more, it's there.
31:08
S… Speaker 1 (audio1686736659)
We have it set up with companies and they're always going to need that preventative maintenance.
31:15
S… Speaker 1 (audio1686736659)
Yeah.
31:18
S… Speaker 1 (audio1686736659)
If anything, like I said, just how'd you get a furrow by the way?
31:21
S… Speaker 1 (audio1686736659)
Um, Brandon used to work on their stuff.
31:26
S… Speaker 1 (audio1686736659)
And when he went on his own, one of the head guys up there,
31:33
S… Speaker 1 (audio1686736659)
he kind of took them with, I guess you could say.
31:35
S… Speaker 1 (audio1686736659)
And he really likes the mobile side of it that we just come to them and he could call us right now.
31:41
S… Speaker 1 (audio1686736659)
He has a truck down and we go take care of it as well.
31:45
S… Speaker 1 (audio1686736659)
So he really likes that side of things.
31:47
S… Speaker 1 (audio1686736659)
So that's kind of how we kept that account.
31:50
S… Speaker 1 (audio1686736659)
So you've got experience.
31:53
S… Speaker 1 (audio1686736659)
Yep.
31:54
S… Speaker 1 (audio1686736659)
No, it won't be new.
31:56
S… Speaker 1 (audio1686736659)
So like I said, I'll just kind of draft up a script for you and you can doctor it up however you want.
32:03
S… Speaker 1 (audio1686736659)
But it's the same type of thing.
32:04
S… Speaker 1 (audio1686736659)
It's going to take that connection.
32:05
S… Speaker 1 (audio1686736659)
And that's the other thing, too, by the way.
32:10
S… Speaker 1 (audio1686736659)
If you get in with a good supplier, they can help you resource
32:19
S… Speaker 1 (audio1686736659)
some of these fleet accounts.
32:21
S… Speaker 1 (audio1686736659)
Because, like I said, they're out to sell parts.
32:25
S… Speaker 1 (audio1686736659)
And Napa's not going to put the parts on.
32:29
S… Speaker 1 (audio1686736659)
O 'Reilly's will, of course.
32:30
S… Speaker 1 (audio1686736659)
Advance does a little bit.
32:34
S… Speaker 1 (audio1686736659)
Like I said, they don't necessarily go out and so to try to find somebody
32:43
S… Speaker 1 (audio1686736659)
that can do the mobile installation, can make the call, the stance behind it.
32:49
S… Speaker 1 (audio1686736659)
How do you handle your warranty work, by the way, once you do it?
32:52
S… Speaker 1 (audio1686736659)
For like road calls?
32:56
S… Speaker 1 (audio1686736659)
Yeah.
32:59
S… Speaker 1 (audio1686736659)
With the part warranty, that's warrantied, but otherwise we don't warranty anything.
33:06
S… Speaker 1 (audio1686736659)
Okay.
33:11
S… Speaker 1 (audio1686736659)
So, yeah, like I said, you've got testimonials in that you're already doing it.
33:14
S… Speaker 1 (audio1686736659)
So that should be a natural progression for you.
33:17
S… Speaker 1 (audio1686736659)
Like I said, I still wouldn't give up on that menu and trying to do preventative, more preventative.
33:25
S… Speaker 1 (audio1686736659)
In the fleet business, I remember Izzo used to handle the fleet guys over there.
33:30
S… Speaker 1 (audio1686736659)
It was all about oil changes.
33:33
S… Speaker 1 (audio1686736659)
And they were doing the chemistries on their oil so that they don't want to change it out too fast.
33:40
S… Speaker 1 (audio1686736659)
You know, but then they don't want, you know, you burn up a diesel Cummins engine and, you know, that's a big problem.
33:48
S… Speaker 1 (audio1686736659)
You know, so they were sending out like labs and that type of stuff.
33:51
S… Speaker 1 (audio1686736659)
That's a diagnostic thing.
33:53
S… Speaker 1 (audio1686736659)
I don't know that much about it, but your suppliers do.
33:59
S… Speaker 1 (audio1686736659)
And like I said, you know, to be able to get into the diagnostic part of it, to me, that's going to help
34:07
S… Speaker 1 (audio1686736659)
your cash flow a lot.
34:10
S… Speaker 1 (audio1686736659)
I think, like I said, just a couple of takeaways.
34:12
S… Speaker 1 (audio1686736659)
One, get your margins back up again on your parts.
34:16
S… Speaker 1 (audio1686736659)
Two, get a line of credit from somebody so that you're collecting cash, but you're going to hang on to
34:24
S… Speaker 1 (audio1686736659)
that cash for 30 days before you pay the parts.
34:27
S… Speaker 1 (audio1686736659)
That's going to be a big bump for you.
34:31
S… Speaker 1 (audio1686736659)
And then the fleet slash, you know, all the things we were talking about before.
34:36
S… Speaker 1 (audio1686736659)
I think those are all good.
34:41
S… Speaker 1 (audio1686736659)
Good, solid ways to start growing your business.
34:44
S… Speaker 1 (audio1686736659)
And look into diesel, can't
34:56
S… Speaker 1 (audio1686736659)
spell diesel repair technical
35:07
S… Speaker 1 (audio1686736659)
certifications.
35:16
S… Speaker 1 (audio1686736659)
Like I said, I know an automotive is ACE.
35:23
S… Speaker 1 (audio1686736659)
Oh, it is ACE.
35:26
S… Speaker 1 (audio1686736659)
Core standard is ACE.
35:29
S… Speaker 1 (audio1686736659)
You get diesel engines, electrical, HVAC.
35:35
S… Speaker 1 (audio1686736659)
So, again, you guys might – look, you're doing it already.
35:42
S… Speaker 1 (audio1686736659)
So it's not like this is going to be a lot of news to you.
35:46
S… Speaker 1 (audio1686736659)
But what I am seeing, though, is when you've got that certificate, the bigger fleets are going to pay attention to you.
35:54
S… Speaker 1 (audio1686736659)
Because, like I said, they're looking for somebody that's got that piece of paper behind them.
36:03
S… Speaker 1 (audio1686736659)
I used to have a friend that, for grins and giggles, he went out and got his ACE certification.
36:10
S… Speaker 1 (audio1686736659)
So it can't be that hard.
36:12
S… Speaker 1 (audio1686736659)
Yeah. But like I said, if you guys can get that, I mean, that would be a benefit.
36:17
S… Speaker 1 (audio1686736659)
Because eventually, as you're growing it, you're going to need help over there.
36:21
S… Speaker 1 (audio1686736659)
So if you and your partner are ACE certified.
36:26
S… Speaker 1 (audio1686736659)
You can hire in some guys to be able to do the loophole and filters.
36:30
S… Speaker 1 (audio1686736659)
Then your job is really more of just booking the business, watching the business, and keeping
36:39
S… Speaker 1 (audio1686736659)
the cash flow going and growing the business.
36:41
S… Speaker 1 (audio1686736659)
That's the fun part of it.
36:43
S… Speaker 1 (audio1686736659)
A lot of times, right now, you get stuck into doing the business.
36:47
S… Speaker 1 (audio1686736659)
It's moments like this.
36:52
S… Speaker 1 (audio1686736659)
You can step back and give it a fresh look.
36:57
S… Speaker 1 (audio1686736659)
What other thoughts have you got? What else do you want to do?

This transcript was generated by AI (automatic speech recognition). May contain errors — verify against the original audio for critical use. AI policy

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