EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording

Jun 16, 2026 17:38 · 1:11:34 · English · Whisper Turbo · 5 Oromo
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Index de lecture
Mostrando solo
1:24
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
hi jenny good evening okay guys
1:28
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
uh you all are ready with your case studies uh can
1:32
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you present one by one renal uh
1:36
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
i was
1:40
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
not in the class yesterday while ending and i have not been aware of this honestly
1:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
speaking i have not looked into it
1:49
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay, so Rashid,
1:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Rabi, Jenny,
1:53
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
who will going to present it?
1:55
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Because today is only the presentation which should be done
2:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
by you guys.
2:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So that is what has been told us today.
2:03
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay,
2:04
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
so Rabi,
2:06
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you are ready?
2:07
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah,
2:12
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yeah, I don't mind.
2:12
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I can start.
2:13
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yes,
2:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yes, please.
2:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Go ahead.
2:15
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
All right,
2:19
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
just give me a minute.
2:20
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah,
2:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
will you share the screen?
2:24
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah, I'll show you my screen.
2:25
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Just give me a minute,
2:26
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
please.
2:26
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah, please.
2:27
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So after Abhi,
2:30
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Rashid, if you are willing to do it,
2:32
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
please. Jenny,
2:34
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you have something?
2:35
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
You can present it.
2:37
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No,
2:46
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
actually, I haven't prepared
2:51
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
for it.
2:51
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
If it's possible,
2:54
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I can also like send it,
2:55
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
do it on the next Monday.
2:57
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
This is regarding for all of the...
3:02
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
We learned yesterday and two days before,
3:05
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
right? All about the frameworks and the business strategies.
3:08
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay,
3:09
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Janine, no issues.
3:10
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
We can do it next week.
3:12
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
That's not a problem.
3:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Today is just an interaction,
3:16
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
so that's it.
3:17
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Guys,
3:17
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
can you see my screen?
3:18
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah,
3:19
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yeah, Rabi.
3:20
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
We can.
3:26
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Alright, so my case study is regarding,
3:28
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
is talking about Netflix,
3:30
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
on how they penetrated the market,
3:34
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
how they read the market,
3:35
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and what's the story behind Netflix,
3:37
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
alright?
3:37
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So,
3:39
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
as you all know,
3:40
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I don't know if you know,
3:42
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
but Netflix,
3:43
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
when they started in 1998,
3:45
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they were just a DVD by mail startup,
3:48
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
okay?
3:49
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Let me just go to the...
3:53
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Next slide.
3:54
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I don't know.
3:55
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I'm not able to go.
3:56
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
All right.
3:58
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So when they launched,
4:02
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
should we wait,
4:05
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
doctor, for the others to join or I can continue?
4:09
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No,
4:09
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you can continue,
4:12
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Ravi.
4:12
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Let them join parallelly,
4:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
okay?
4:15
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay, okay.
4:16
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So when Netflix launched in 1998,
4:19
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they were just a DVD by male startup.
4:22
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Their main rival,
4:23
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Blockbuster,
4:25
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they had around 9 ,000 stores.
4:29
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and customers they paid per disc and they faced
4:33
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
several issues one of them is the
4:37
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
return deadlines and they were charged late fees okay so
4:43
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
so within 12 years
4:47
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
blockbuster was bankrupt and netflix had become the dominant force
4:51
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
in home entertainment and today they they have around
4:55
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
325 million as you can see
5:00
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yep,
5:01
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
325 million paying members and $45 billion of
5:06
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
annual revenue.
5:07
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So the reason I chose Netflix and
5:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
why Netflix is worth paying is
5:16
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
not that they won only,
5:20
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
but how they won.
5:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
They read the market,
5:22
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they analyzed,
5:23
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and they chose a clear position.
5:26
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and they executed it well and then they adjusted and adapted
5:30
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
to some changes which you will see in the
5:34
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
in the coming slides okay so they found basically
5:39
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
it's what we talked about earlier which is they analyzed the market
5:44
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and they read it they found three customers pain three things
5:48
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
that people hated most which was late fees and the deadlines
5:53
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the the trip to and from the shop and the titles
5:57
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
being out of stock so how they did
6:01
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
how they did it
6:04
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
They wanted to remove what they hate.
6:06
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Basically,
6:07
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
there is also a story about the founder of Netflix,
6:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which I don't remember exactly which disc he bought.
6:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
He was saying that in an interview and it was late and
6:18
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
it was expensive,
6:19
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
something like that.
6:20
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So he came up with this idea.
6:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Anyway, they decided to remove what they hated,
6:24
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is a flat monthly fee with no late fees and no due dates.
6:28
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
One of the big tools for Blockbuster was...
6:32
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they were relying on the late fees so previously if you didn't remove if
6:36
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you didn't return the disk on the deadline and it stayed more
6:41
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you would have to pay a late fees okay so they
6:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
removed the chore which is they wanted to remove
6:49
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the trip to store at all and they removed and one of the
6:53
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
strategies is to remove the limit which is a catalog far deeper than
6:57
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
any shop shelves could hold okay
7:09
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So what they chose to do is four things.
7:12
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
One of them is a subscription model,
7:15
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is one flat monthly fee,
7:17
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
unlimited and no late fees.
7:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and and as you know subscription -based
7:25
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
model is one of the best and most successful business
7:29
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
models currently and later on many
7:33
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
many companies they followed it up like spotify for
7:37
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
music gyms for memberships whatever okay
7:42
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
one is subscription model
7:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Two is differentiate rather than discount.
7:47
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So they competed on convenience and choice and
7:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
no late fees,
7:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
not on being the cheapest,
7:54
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is a differentiation strategy.
7:56
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Three is use data as a weapon,
8:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is they built the cinematic
8:05
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
engine.
8:06
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
cinematic recommendation engine so that customers keep finding things they
8:10
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
enjoy and stay subscribed longer the
8:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
one million dollar netflix price in 2006 it shows
8:19
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
how central data was okay
8:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Four is stage the path to streaming.
8:25
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So one of their choice
8:29
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
in the strategy was to win DVD by
8:34
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
mail first and then move to streaming when the tech was ready.
8:38
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So
8:42
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
how did they do it?
8:43
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay.
8:50
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So obviously a plan which we
8:55
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
discussed earlier,
8:56
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
strategic planning is different than strategic thinking
9:01
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
is different than strategic planning.
9:03
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So what they did here is they invested heavily
9:07
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
in national network of distribution centers so that
9:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
most subscribers receive disks within a day.
9:15
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
That logistics network plus the queue system and the recommendation engine,
9:20
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they was the real thing.
9:22
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And it was very hard for any store -based driver to copy
9:26
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
quickly.
9:26
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So why Blockbuster
9:31
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
lost?
9:31
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Actually,
9:33
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the Blockbuster in that time,
9:35
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they adapted to that.
9:37
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And...
9:39
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
with a strong online and in -store offer around 2006,
9:43
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
that it was genuinely for a while threatening
9:47
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Netflix.
9:47
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And what saved Netflix was that
9:55
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they cut investment in the online push
9:59
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
to protect...
10:00
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the stores and pay down the debt and eventually
10:04
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
blockbuster they they filed for bankruptcy in 2010
10:09
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
so now in the next slide i'll talk about adapting
10:13
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is what went wrong for netflix
10:18
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Netflix split DVD and streaming and raised prices by around 60
10:23
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
% for anyone who wanted both.
10:24
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
They then announced a separate brand,
10:27
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is Quickster,
10:28
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
just for DVDs,
10:29
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and they confused their customers,
10:31
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which made them lose around 800 ,000 subscribers in
10:35
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
one quarter.
10:36
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So how did they adapt?
10:38
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
They read
10:44
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the strong negative signal quickly.
10:49
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
They, of course,
10:50
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the founder Reed Hastings,
10:52
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
he went publicly and apologized and they kept the services together
10:57
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
until it stabilized and recovered.
11:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
The results,
11:04
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
ah,
11:05
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
that's
11:10
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the next thing in adaptation.
11:15
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So initially when they started,
11:17
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they were just showing movies.
11:20
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
In 2013,
11:21
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they became their own studio and one of the series was House of
11:25
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Cards.
11:26
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Global expansion.
11:29
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
In 2016,
11:30
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they went live in 130 countries at once.
11:33
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And I don't know if you watched it,
11:36
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
but Money Heist and Squid Game was their biggest
11:40
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
hit.
11:43
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And which year was that?
11:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah.
11:47
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
One of the adaptation methods also was ads and page sharing.
11:51
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So a cheaper added tier,
11:53
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
a cheaper ad tier,
11:55
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and a 2023 password crackdown turned casual viewers into
11:59
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
members.
12:00
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
As you know,
12:00
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
previously, on the same account,
12:02
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you could have many shared...
12:05
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
users so in 2023 they built a strategy around that which
12:09
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which made them i think i don't have the number on my mind but it
12:13
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
made them a lot of money once once when they did it and they
12:18
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
went into
12:20
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
New categories.
12:21
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
This is something related to market development.
12:24
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
One of it was live sport and boxing,
12:27
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
cloud game strategy.
12:28
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And just recently,
12:31
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they had a deal in place to acquire Warner
12:35
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Brothers.
12:35
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
The results,
12:39
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
as you can see,
12:41
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
since 2013 until 2025,
12:44
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the revenue grew to around $45
12:48
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
billion.
12:50
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And that's in 2025.
12:52
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And their rival,
12:54
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which they went in competition at the time,
12:56
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they were very small.
12:57
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And still,
12:58
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
because they just had a proper strategy and they read the market
13:03
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
well, they blockbuster their competitor,
13:05
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they went bankrupt.
13:06
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So these
13:11
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
are some of the frameworks.
13:13
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Behind the story,
13:14
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Ansof Matrix,
13:15
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is penetration,
13:16
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
product development and market development and diversification,
13:20
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
all in one story.
13:22
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Porter's generic strategies,
13:24
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is differentiation first through convenience and choice,
13:27
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
then a scale -driven cost advantage.
13:29
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Blue Ocean,
13:30
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
subscription streaming created new uncontested space rather
13:35
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
than fighting on the high street.
13:37
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
disruptive innovation they have entered an undeserved convenience -led
13:41
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
niche then moved upmarket and displaced the incumbent deliberate plus
13:45
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
emergent these are the names of the frameworks by the way and innovation
13:49
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
it's not like always creating something
13:54
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
from scratch it's sometimes using something that's existing
13:58
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
in some different niche and making it work
14:04
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Dynamic capabilities,
14:05
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which is sensing the shift,
14:06
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
seizing it through self -destruction,
14:09
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and transforming the model again and again.
14:11
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
That's it from my side,
14:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
guys.
14:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Robbie?
14:22
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Ravi, here the framework behind the story.
14:24
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So you have used the
14:28
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
ANSOF metrics.
14:30
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay.
14:30
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So can you please tell about the portals
14:34
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and, you know, ANSOF,
14:35
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
like, you know, how it is getting related to the penetrations and,
14:39
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know, product development,
14:40
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
diversification,
14:42
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
like, you know,
14:43
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
how can you give an example of this Netflix,
14:46
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know.
14:47
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
uh they started uh using these kind of uh you
14:51
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
know the metrics and the strategy yeah
14:56
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
i mean this is this strategy is has already been the
15:00
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And the way they did it is,
15:01
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
as I said earlier,
15:03
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they were basically just in the DVD business,
15:06
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
renting discs before they moved
15:10
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
to streaming.
15:10
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Then they were,
15:12
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
basically they penetrated into that area
15:16
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
with a subscription -based model.
15:18
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
That's how they penetrated into that existing business
15:23
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
model.
15:23
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And then they went into product development.
15:27
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
which they were getting a bigger
15:33
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
library for the audience
15:37
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and for the customers and then market development is in itself
15:42
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
like going into streaming and going
15:46
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
into some other areas market development and diversification
15:50
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they are almost the same because now they are not only
15:55
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Depending on movies or series,
15:59
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they are also doing,
16:00
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they are having their own production.
16:02
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
They are having,
16:03
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
going into live sports.
16:04
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So they have really diversified their portfolio.
16:08
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay.
16:11
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So,
16:12
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
great,
16:14
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
good. Is there anyone who can add on to this point?
16:18
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Miss,
16:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
out of my knowledge,
16:22
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I'm number netlist.
16:25
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they talked to about black boxer they told them you want to join us and blackbusters
16:29
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
say what is this people say it's no profit in this okay
16:33
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and in
16:38
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
in the strategy itself of subscription -based model
16:44
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
lots of people they followed after like as
16:48
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know Spotify and even software software before it was
16:52
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
sold as a one -time product like perpetual now
16:56
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
everybody is moving towards a SAS model which is software as
17:01
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
a service in most of the even like
17:05
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I don't see it far before car manufacturers also consider
17:10
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
subscription based licensing or whatever,
17:13
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
especially that they are
17:17
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
almost most of the cars are electric now and with a software
17:21
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
upgrade,
17:22
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
they can increase horsepower.
17:24
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So this is just my idea.
17:26
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And I think it could happen in the future.
17:28
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Anyone
17:34
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
can anyone wants to add the point here?
17:37
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Your understanding?
17:41
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yes miss i understand properly okay any any
17:45
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
anything you have to add on no he explained it quite
17:49
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
nicely i understand everything and also i understand his point of the
17:54
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
description base how they upgraded how this happened how that happened
18:13
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
All right.
18:13
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Anything else?
18:14
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Should I stop sharing and somebody else will present?
18:17
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah.
18:18
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Is there anyone who can present?
18:19
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Rabi,
18:20
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know,
18:21
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
did you check the portal where you were able to
18:25
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
access the module 2?
18:29
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No, not yet.
18:31
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I have finished reading.
18:32
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
In Module 1,
18:35
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
there's, I think,
18:36
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
a small activity which I still have to do.
18:39
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I haven't done it yet.
18:40
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I have to do it first and then I'll jump to Module 2.
18:44
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah.
18:45
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Is there anyone who has started your Module 2 in the,
18:48
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know,
18:50
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
have you accessed in the portal?
18:52
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Anyone
18:58
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
who has started accessing the Module 2 in the portal?
19:12
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Anyone who is interested for sharing because today's session is only by you
19:17
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
guys to present the case study.
19:18
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay,
19:23
S… Speaker 5 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I'll stop sharing from my side.
19:25
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah, yeah, yeah,
19:26
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yeah, you can stop sharing.
19:27
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Rashid,
19:29
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you don't have anything from your aunt?
19:31
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No,
19:32
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
because yesterday also was absent.
19:35
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay,
19:37
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
guys,
19:37
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
whenever you are not present,
19:39
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
please do check the recording.
19:41
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay, which is very much important and you know that's the reason today I
19:46
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
wanted you all to present the case study.
19:48
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And is there anyone who has access the module
19:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
2?
19:52
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So that in the module 2 is there any material or the article
19:56
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
where you can project it so that I can ask?
20:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
ask you to display and so that I can explain because
20:04
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I don't have an access for that.
20:06
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Anyone
20:16
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
who can try logging into the module 2?
20:18
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Rashid,
20:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
can you check?
20:22
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I have for module 1 like
20:26
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
9 % left that we will finish.
20:28
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So I thought I will do in the weekend.
20:30
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No,
20:32
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I just want you to open the,
20:34
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know,
20:34
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
is it enabled the module 2 so that you can.
20:38
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
uh check and i want the article or
20:42
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the material which is there in the module too renal can you also
20:46
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
check let me just log in and see miss yes
20:50
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yes please uh this
20:58
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
is from the same eu global portal right
21:02
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yes, yes.
21:02
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
It's the same, Jenny.
21:03
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I don't think so,
21:04
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Jenny. You have an access for that now.
21:05
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay.
21:06
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So, you know,
21:08
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I feel like I'm behind with a lot of things.
21:10
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
That's okay.
21:13
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I mean,
21:14
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
because you are still,
21:17
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
it's the module one you're supposed
21:21
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
to complete.
21:22
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Only then you will be having an access for the module two.
21:25
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So I don't think so.
21:26
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
It's going to be enabled for you.
21:28
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Module one is enabled if I'm not wrong.
21:31
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
okay um was the recordings already shared yes
21:35
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yes yes it is there i'll tell uh you know
21:40
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
sanya to share that with you is that okay yeah yeah
21:44
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
sure thank you nivin uh
21:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
did you got any response
22:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
no doctor still they didn't reply can you please send
22:04
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
a reminder mail to them because yeah yes i sent it already yesterday
22:08
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yeah yeah please thank you yeah that's okay
22:13
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
uh mr
22:19
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
i don't have access to module two yeah renal
22:25
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
did you check renal can you please see same same
22:30
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
thing with me it's not opening up
22:32
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So I think since we have not completed module 1,
22:35
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I think if the module 2 is not opening up for few people.
22:37
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Guys, who's are pending to share the assignment and all?
22:41
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Have you done that?
22:43
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
assignment is done i actually have to send it across to you which i have not done first
22:48
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
thing in the morning first thing in the morning i'll send it across to you yeah please because it's
22:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
if it is see i'm almost getting completed in another one or two sessions
22:56
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
about the module i mean another two three sessions i'll be completing module
23:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
two so if you are not able to cover it up then it's very difficult
23:05
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So every unit has got a quiz.
23:07
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Every unit you have to go through the material,
23:10
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
go to the articles and everything.
23:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
And one more thing I just want to know.
23:15
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
How many of you know how to go through the article?
23:19
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
There
23:24
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
is a platform where you can search related articles and
23:29
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
the case studies.
23:30
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
How many of you know and how many of you doesn't know and
23:35
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
want to know about it?
23:37
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
You mean in the portal we can search for related articles?
23:41
S… Speaker 4 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Is this the library resources?
23:44
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No,
23:44
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
no, no, no.
23:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
That is,
23:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
no, I'm talking about in the Google Scholar,
23:48
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
okay?
23:48
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
The one which you are getting the articles,
23:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
it is there in the portal,
23:54
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
okay?
23:55
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So each of the module when you go through,
23:58
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you will have that.
24:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
But, you know,
24:02
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
apart from this,
24:03
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
like if you want to go through any other article related to the,
24:07
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
relevant to the units or something,
24:09
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
do anyone knows about it?
24:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
How to go about it?
24:12
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No?
24:14
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Not really.
24:15
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
No.
24:15
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Not really?
24:17
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay, fine.
24:17
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Then let's use this today for that.
24:20
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So,
24:24
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
let me share the screen and I'll be showing like,
24:28
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you know, how to go about it.
24:30
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
One
24:36
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
minute, guys.
25:41
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So you are able to see the
25:45
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
screen.
25:46
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Everyone
25:57
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
can see?
25:58
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yes,
26:00
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
yes. Yes,
26:02
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
I can see.
26:02
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Yeah,
26:03
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
this is a Google Scholar.
26:05
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Okay.
26:07
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
So here,
26:09
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
this Google Scholar,
26:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
when you open,
26:11
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
you have to type the Google Scholar
26:16
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
and you have to go to this website.
26:17
S… Speaker 2 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
One
26:52
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
minute.
26:52
S… Speaker 3 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
Switch on to the other network.
27:12
S… Speaker 1 (EU_BBA_Session 27- Module 2 - Making Sense of strategy-20260610_213320-Meeting Recording)
okay so this is the page google scholar okay for

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