MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh

Apr 07, 2026 10:51 · 8:34 · English · Whisper Turbo · 2 Oromo

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Index de lecture

0:00

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Welcome to the session on Behaviour Approach to Information Systems.

0:13

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Objective. In this session, we will explore the Behavioural Approach to Information Systems.

0:22

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Definition of Behavioural Approach

0:25

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

The Behavioural Approach focuses on the interaction between people and information systems.

0:33

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It analyzes human behaviour and psychological aspects to enhance system effectiveness.

0:40

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example. Consider how user feedback is essential in software development.

0:47

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

By understanding user behaviour, developers can create more intuitive and user-friendly applications.

0:55

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

This approach emphasises user experience and system usability, considering motivation and resistance to change.

1:06

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It addresses user acceptance and satisfaction to enhance overall system effectiveness.

1:13

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example. When introducing a new information system, addressing user concerns and providing training can significantly improve acceptance and reduce resistance.

1:28

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Human-Computer Interaction. Human-Computer Interaction studies the design and use of computer technology, focusing on the interfaces between people and computers.

1:43

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

The goal is to improve user interfaces and user experiences.

1:48

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example. Think about the evolution of smartphone interfaces.

1:53

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Initially, interfaces were less intuitive, but with continuous user feedback, they have become more user-friendly and accessible.

2:06

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

HCI considers cognitive and ergonomic factors, evaluates system usability and accessibility, and aims to enhance productivity and user satisfaction.

2:18

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example. For instance, ergonomic keyboard designs reduce strain and increase comfort, leading to higher productivity among users.

2:32

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

User behaviour and attitudes.

2:35

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

This examines how user interacts with information systems, analyzing attitudes towards technology adoption.

2:44

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It studies resistance to change and factors influencing acceptance.

2:50

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example. In a workplace, some employees may resist new technology due to fear of the unknown.

3:00

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Understanding these attitudes helps in designing better training programs to ease the transition.

3:06

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It considers individual differences and preferences, evaluates the impact of training and support, and enhances user engagement and system usage.

3:20

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example. Tailored training sessions that cater to different learning styles can significantly improve user competence and confidence in using new systems.

3:57

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example.

3:58

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

TAM suggests that perceived ease of use and perceived usefulness are critical factors in determining user acceptance of technology.

4:11

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Other models include the diffusion of innovation, which studies how innovation spreads, the theory of planned behavior, TPV, which predicts intentional behavior, and the social cognitive theory, SET, emphasizing self-efficacy.

4:32

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Example, DOI can be seen in the adoption of mobile payment system like Apple Pay, where early adopters influence others to start using the technology.

4:47

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Motivation and incentives.

4:51

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

This examines motivational theories related to technology use, considering intrinsic and extensive motivators.

4:59

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It analyzes the role of incentives in promoting system usage.

5:04

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Offering rewards for completing training modules can motivate employees to learn new systems quickly.

5:12

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It studies the impact of rewards and recognition, considers gamification, and it affects and enhances user engagement and satisfaction.

5:22

S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Examples.

5:23

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Gamifying the learning process, such as using leaderboards and badges, can make training more engaging and fun for users.

5:32

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Training and support.

5:33

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Emphasizes the importance of user training, emphasizes the importance of user training, provides ongoing support and resources, and considers different training methods and approaches.

5:44

S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Examples.

5:45

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Interactive tutorials and hands-on workshops are effective training methods that help users become more comfortable with new systems.

5:54

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Evaluates the effectiveness of training programs, enhances user confidence and competence, reduces resistance to change, and increases system adoption.

6:04

S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Examples.

6:05

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Regular follow-up sessions and refresher courses can ensure that users retain their skills and stay updated with system changes.

6:14

S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Change management.

6:15

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It focuses on managing organizational change, considering the psychological impact of change.

6:21

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

It uses change management models and frameworks.

6:24

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

For example, Kotler's eight-step change model is a popular framework that helps organizations implement changes smoothly and effectively.

6:35

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Addresses resistance and promotes acceptance, involves stakeholders in the change process, and enhances the success of information system implementations.

6:44

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Involving key stakeholders early in the process can help identify potential issues and foster a sense of ownership and acceptance.

6:54

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Impact on organizational culture examines how information system influence culture, studies the alignment of system with cultural values, and considers the impact on communication and collaboration.

7:06

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Implementing a collaborative platform like Slack can change how teams communicate, promoting a more open and transparent culture is considered as an example.

7:19

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Analyzes changes in work practices and behaviors, evaluates the role of leadership in cultural change, and enhances organizational effectiveness and innovation.

7:28

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Strong leadership can drive cultural change by modeling desired behaviors and fostering an environment that supports innovation and continuous improvement.

7:38

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Now, let us break for questions.

7:41

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Verify your learnings.

7:43

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Which model explains user acceptance of technology?

7:48

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Option A, TAM.

7:49

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Option B, HCI.

7:51

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Option C, SCD.

7:53

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

And Option D, TPB.

7:55

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

The correct answer is TAM, T-A-M.

8:00

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Second question.

8:02

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

What focuses on the interaction between people and information system?

8:06

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Option A, organizational culture.

8:09

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Option B, change management.

8:11

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Option C, human-computer interaction.

8:13

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

And Option D, training and support.

8:16

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

The correct answer is Option C, human-computer interaction.

8:20

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Summary.

8:21

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

In this session, we have understood the behavioral approach to information system.

8:26

S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Happy learning.

8:27

S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Thank you.

8:28

S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)

Thank you.

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