video1017867536

স্পিকার

• Speaker 1 0:03
• Speaker 2 1:11

1. 0:03

   অধ্যায় 1: Welcome back, everyone, to our ongoing discussion on neuroscience and law. 64s · Speaker 1

   Welcome back, everyone, to our ongoing discussion on neuroscience and law. In our first lecture, we explored the concept of free will and the role of neuroscience in decision-making. Today, we are going even deeper into the brain mechanism …

2. 1:11

   অধ্যায় 2: But here's the question. 294s · Speaker 2

   But here's the question. Are we really in control of our decisions? Or are the hidden forces like memory, emotions, and subliminal messages steering us in certain directions? This is where the intersection of neuroscience, marketing, and la…

3. 6:13

   অধ্যায় 3: So, now we will see the role of subliminal messages, memory, and emotions in decision-making with the relation with civil law. 225s · Speaker 1

   So, now we will see the role of subliminal messages, memory, and emotions in decision-making with the relation with civil law. To understand the influence of unconscious process on decision-making, we have some authors presented a study sho…

4. 9:59

   অধ্যায় 4: ... to favor that brand. 300s · Speaker 2

   ... to favor that brand. Based on the stomach marker hypothesis, a first-choice brand, FCB, can be considered a stimulus that evokes a stomach state, which forces attention on the negative outcome of the decision and immediately rules out t…

5. 15:00

   অধ্যায় 5: health can determine the loss or limitation of the capacity. 299s · Speaker 1

   health can determine the loss or limitation of the capacity. So as we have seen advances in neuroscience now make it possible to understand how the nervous system produces decision and the factors that influence them. This raises questions …

6. 20:00

   অধ্যায় 6: And finally, can we say that the consent given in such circumstance truly reflects the individual's will? 170s · Speaker 2

   And finally, can we say that the consent given in such circumstance truly reflects the individual's will? This many questions could lead us to reconsider the role of willpower in contracts, which have long been viewed as an agreement based …

7. 22:50

   অধ্যায় 7: Coercion means violence. 302s · Speaker 1

   Coercion means violence. So these factors can alter the validity of consent, rendering the contract null or void. However, if a decision is guided without involving any of these traditional vices, it raises the question of whether current l…

8. 27:53

   অধ্যায় 8: And the interference merely nudges them toward the decision they were already contemplating. 306s · Speaker 1

   And the interference merely nudges them toward the decision they were already contemplating. Furthermore, in the inherent randomness in the neurobiological decision-making process could be safeguard individual freedom and autonomy. We were …

9. 32:59

   অধ্যায় 9: The civil code pursues that individuals have the capacity to evaluate contracts, assess their own interests, and make autonomous decisions. 245s · Speaker 1

   The civil code pursues that individuals have the capacity to evaluate contracts, assess their own interests, and make autonomous decisions. So the principles of the law is written for the vigilant. This principle highlights the responsibili…

10. 37:04

    অধ্যায় 10: So let's move to the next slide, and now we will talk about public law safeguards and the protection of the consumer from the unfair practices. 297s · Speaker 2

    So let's move to the next slide, and now we will talk about public law safeguards and the protection of the consumer from the unfair practices. Despite the brilliance on personal responsibility under civil law, public law provides additiona…

11. 42:05

    অধ্যায় 11: Although neuromarketing techniques may be more efficient and sophisticated than traditional marketing methods, they do not necessarily invalidate the autonomy of will. 90s · Speaker 1

    Although neuromarketing techniques may be more efficient and sophisticated than traditional marketing methods, they do not necessarily invalidate the autonomy of will. An individual's decision to engage with an advertisement still reflects …

12. 43:41

    অধ্যায় 12: So, we can see that neuromarketing presents a new frontier in the intersection between marketing, including psychology, and law, challenging traditional notions of consent and autonomous will. 302s · Speaker 2

    So, we can see that neuromarketing presents a new frontier in the intersection between marketing, including psychology, and law, challenging traditional notions of consent and autonomous will. However, the legal framework comprising both pr…

13. 48:43

    অধ্যায় 13: such as a contract or purchase agreement, by arguing that the individual's consent was defective. 302s · Speaker 1

    such as a contract or purchase agreement, by arguing that the individual's consent was defective. The civil law system generally allows contracts to be declared void or null if there is proof of missing or mistaken while due to error. If yo…

14. 53:46

    অধ্যায় 14: public law prohibits advertisement that provide false or deceptive information for sure, either explicitly or implicitly. 197s · Speaker 1

    public law prohibits advertisement that provide false or deceptive information for sure, either explicitly or implicitly. So if neuromarketing advertisement manipulates emotions while misrepresenting facts, they can be considered misleading…

15. 57:06

    অধ্যায় 15: Can you give me an example? 322s · Speaker 2

    Can you give me an example? So the human, if he is a consumer, so by the law, he is considered as a vulnerable party in the relation against the professional. But he can be consumer, so vulnerable by law and more vulnerable by another chara…

16. 1:02:29

    অধ্যায় 16: So, as we mentioned, the term vulnerable consumer was explicitly introduced into the consumer code in the context of unfair commercial practices, such as misleading advertising. 141s · Speaker 2

    So, as we mentioned, the term vulnerable consumer was explicitly introduced into the consumer code in the context of unfair commercial practices, such as misleading advertising. So, the abuse of personal vulnerability through unfair commerc…

17. 1:04:50

    অধ্যায় 17: So, in 2011, the European Commission. 309s · Speaker 1

    So, in 2011, the European Commission... So, in 2011, the European Commission... launched the NeuroPolicy project aimed at approving public policies through a better understanding of brain mechanism related to decision making and in 2013 it …

18. 1:10:00

    অধ্যায় 18: protection laws. 269s · Speaker 1

    protection laws. At the European level, the General Data Protection Regulation, GDPR, sets strict rules regarding the collection, processing, and storage of personal data and prohibits automated profiling that significantly impacts individu…

19. 1:14:29

    অধ্যায় 19: It is really important. 304s · Speaker 2

    It is really important. Neuromarketing techniques, which often rely on the collection and analysis of biometric data, such as brain activity, raise significant concern regarding privacy, data security, and ethical considerations. This is pa…

20. 1:19:34

    অধ্যায় 20: So we can collect data and biometric data, and with data, we can push the consumer to take a decision without being really conscious. 75s · Speaker 1

    So we can collect data and biometric data, and with data, we can push the consumer to take a decision without being really conscious. However, current privacy laws protect only personal data that's related to an... identified or identifiabl…

21. 1:20:49

    অধ্যায় 21: become increasingly blurred. 301s · Speaker 2

    become increasingly blurred. So what is the difference between the protection and the data protection and the biometric data protection between U.S. and European Union? Let's do a comparison. In the United States, there is no overarching fe…

22. 1:25:51

    অধ্যায় 22: and whether the results of neuromarketing studies are valid or biased. 104s · Speaker 1

    and whether the results of neuromarketing studies are valid or biased. Another ethical issue is the potential of neuromarketing to predict or even influence consumer choices. Critics argue that neuromarketing may give companies the power to…

23. 1:27:36

    অধ্যায় 23: So let's talk briefly about ethical concerns with AI algorithms in neuromarketing. 54s · Speaker 2

    So let's talk briefly about ethical concerns with AI algorithms in neuromarketing.

24. 1:28:43

    অধ্যায় 24: So the AI ML algorithms are increasingly used in neuromarketing to analyze large data sets and predict consumer behavior. 76s · Speaker 1

    So the AI ML algorithms are increasingly used in neuromarketing to analyze large data sets and predict consumer behavior. However, this algorithm raises significant ethical issues, particularly regarding their lack of transparency and poten…

25. 1:30:00

    অধ্যায় 25: and socioeconomic status. 257s · Speaker 2

    and socioeconomic status. The studies have shown that the AI algorithm often fail to recognize the differences between faces of different races, which can lead to biased predictions and outcomes. So this issue highlights the importance of e…

26. 1:34:20

    অধ্যায় 26: Thank you so much. 23s · Speaker 1

    Thank you so much. And I look forward to maybe the next session. If we will do the next session or this will be the last one. I will check with Professor Marc Laundrie. And I will keep you posted. Thank you so much. Dear students. See you. …