Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced
Jun 22, 2026 22:36
· 3:01
· English
· Whisper Turbo
· 2 স্পিকার
এই ট্রান্সক্রিপ্টটি মেয়াদ শেষ হবে 28 দিন.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
All right, let's talk about an important type of page on your website,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
and that is the squeeze page.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
So a squeeze page is a very specific kind of page that we're going to build
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
in order to generate leads.
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Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Now,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
what I want you to do to understand the importance of building squeeze pages
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
is take a look at digital marketers' homepage.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
This is just a screenshot of their homepage.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
And I want you to count,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
or actually you don't need to count because I went ahead and did it for you in the screenshot.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
how many different directions you could go from the homepage.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
And that's exactly the point of the homepage,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
by the way,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
is for you to have lots of directions that you can go from the homepage.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
You segment yourself and you go off and you do your different things.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
So in this case,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
on this homepage,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
there are 11 different directions that I could go
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
from the homepage.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Now I want you to contrast that with this page,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
which is a squeeze page,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
where the path is super clear.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
You have two choices on a squeeze page.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
You can either do what we're asking you to do,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
which is opt in.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Or you can exit the page.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Those are really your only choices.
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Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Now,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
at the bottom of a squeeze page,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
typically you're going to have your privacy policy and your terms and conditions and your
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
about page maybe in the footer down there,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
kind of almost hidden.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
And that's really there for compliance with GDPR
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
and advertising.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
So you want to have a link to at least your privacy policy in your footer.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
You can see that nothing here is distracting the
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
visitor from taking the action that we want them
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
to take, which is to opt in for the lead magnet.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Now, this is a beautiful page that was built here in
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
order to convert people into subscribers or leads.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
And how do you go about creating such a beautiful page?
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Simple.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
You use software.
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Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
All right.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Don't.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
try to build,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
unless you've got capabilities of a design team or a development
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
team to build you custom pages,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
what you want to do is use landing page software.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
I use Instapage for my company,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Modern Publisher.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
I recommend it,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
but there's dozens of landing page software to
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
choose from.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
What I want you to do is make sure you're using some kind of software because they
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
are going to have proven templates that are designed with this
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
concept in mind of having a very,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
very clear path that the way the page is laid out,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
both on desktop and on mobile devices,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
it's clear which path you want them to take.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
Use software,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)
you'll get beautiful design and proven templates.
এই ট্রান্সক্রিপ্টটি AI (স্বয়ংক্রিয় বাক্য সনাক্তকরণ) দ্বারা তৈরি করা হয়েছে। এতে ভুল থাকতে পারে - গুরুত্বপূর্ণ ব্যবহারের জন্য মূল অডিওটির সাথে পরীক্ষা করুন। AI নীতিমালা
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