Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced

Jun 22, 2026 22:36 · 3:01 · English · Whisper Turbo · 2 speakers

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Lecture Index

0:08

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

All right, let's talk about an important type of page on your website,

0:12

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

and that is the squeeze page.

0:15

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

So a squeeze page is a very specific kind of page that we're going to build

0:19

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

in order to generate leads.

0:21

S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Now,

0:21

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

what I want you to do to understand the importance of building squeeze pages

0:26

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

is take a look at digital marketers' homepage.

0:29

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

This is just a screenshot of their homepage.

0:31

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

And I want you to count,

0:33

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

or actually you don't need to count because I went ahead and did it for you in the screenshot.

0:37

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

how many different directions you could go from the homepage.

0:40

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

And that's exactly the point of the homepage,

0:42

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

by the way,

0:43

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

is for you to have lots of directions that you can go from the homepage.

0:47

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

You segment yourself and you go off and you do your different things.

0:51

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

So in this case,

0:52

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

on this homepage,

0:53

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

there are 11 different directions that I could go

0:57

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

from the homepage.

0:58

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Now I want you to contrast that with this page,

1:03

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

which is a squeeze page,

1:04

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

where the path is super clear.

1:07

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

You have two choices on a squeeze page.

1:10

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

You can either do what we're asking you to do,

1:12

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

which is opt in.

1:13

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Or you can exit the page.

1:14

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Those are really your only choices.

1:16

S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Now,

1:17

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

at the bottom of a squeeze page,

1:19

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

typically you're going to have your privacy policy and your terms and conditions and your

1:23

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

about page maybe in the footer down there,

1:26

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

kind of almost hidden.

1:27

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

And that's really there for compliance with GDPR

1:32

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

and advertising.

1:33

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

So you want to have a link to at least your privacy policy in your footer.

1:38

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

You can see that nothing here is distracting the

1:42

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

visitor from taking the action that we want them

1:46

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

to take, which is to opt in for the lead magnet.

1:49

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Now, this is a beautiful page that was built here in

1:53

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

order to convert people into subscribers or leads.

1:57

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

And how do you go about creating such a beautiful page?

2:01

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Simple.

2:02

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

You use software.

2:03

S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

All right.

2:04

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Don't.

2:05

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

try to build,

2:05

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

unless you've got capabilities of a design team or a development

2:10

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

team to build you custom pages,

2:12

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

what you want to do is use landing page software.

2:15

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

I use Instapage for my company,

2:18

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Modern Publisher.

2:18

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

I recommend it,

2:20

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

but there's dozens of landing page software to

2:25

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

choose from.

2:27

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

What I want you to do is make sure you're using some kind of software because they

2:31

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

are going to have proven templates that are designed with this

2:36

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

concept in mind of having a very,

2:39

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

very clear path that the way the page is laid out,

2:43

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

both on desktop and on mobile devices,

2:46

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

it's clear which path you want them to take.

2:49

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

Use software,

2:50

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-05-TheSqueezePage-_balanced)

you'll get beautiful design and proven templates.

This transcript was generated by AI (automatic speech recognition). May contain errors — verify against the original audio for critical use. AI policy

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