Certification-06-2019-ContentThatGeneratesLeads-07-The10PointLeadMagnetAudit-_balanced
بلندگوها
فصلها
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0:08
All right, let's talk about the 10 -point lead magnet audit because we've been talking about the different types of lead magnets and different things like that. But how do you create a great lead magnet that's going to convert and drive lea…
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1:30فصل 2: you know, we're going to take a look at the headline. 302s · Speaker 2
you know, we're going to take a look at the headline. We're actually going to get into the actual lead magnet itself, the deliverable itself. But if we look at the headline, the headline is Paleo Starter Kit. So, you know, I don't necessari…
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6:32فصل 3: at all. Very nonspecific. 295s · Speaker 1
at all. Very nonspecific. We're going to give them a two on this. If it was me, I would tell them to go back to the drawing board and strengthen the copy that is selling the lead magnet, both in the headline and in the bullets. Specificity.…
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11:27فصل 4: right? So yes, I would say congruency. 300s · Speaker 2
right? So yes, I would say congruency. You know, you don't want to create, if you're selling guitar lessons, you don't want to have a lead magnet that teaches somebody how to play. Yankee Doodle on the flute. And that's an extreme example o…
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16:27فصل 5: So it's a very consumable document. 301s · Speaker 1
So it's a very consumable document. So I'm going to give them a four on consumption. Now, goal. Is there a clear call to action made that is relevant to the subject matter of the lead magnet? Is there a clear call to action in the lead magn…
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21:29فصل 6: do here? They've got a speed problem, but that gets fixed if they go with more specificity. 46s · Speaker 1
do here? They've got a speed problem, but that gets fixed if they go with more specificity. I think here, if they take these pieces out that we recommended. I think they're copy. I think they need to improve the copy bullets on the... Lead …