Crayola
Jul 27, 2026 14:15
· 7:50
· English
· Whisper Turbo
· 2 Kaikōrero
Ka ngaro tēnei tāruatanga i roto i 15 rā.
Whakahauhau mo te rokiroki tūturu →
E whakaatu ana anake
0:01
S…
Speaker 1 (Crayola)
Rare child
0:22
S…
Speaker 1 (Crayola)
that hasn't used Crayola's colorful products to spark imagination and
0:27
S…
Speaker 1 (Crayola)
create artful masterpieces.
0:28
S…
Speaker 1 (Crayola)
Based in eastern Pennsylvania,
0:31
S…
Speaker 1 (Crayola)
the company manufactures crayons,
0:34
S…
Speaker 1 (Crayola)
markers,
0:34
S…
Speaker 1 (Crayola)
paints, and much more across three manufacturing plants in
0:38
S…
Speaker 1 (Crayola)
the United States and Mexico.
0:40
S…
Speaker 1 (Crayola)
In business since 1903,
0:43
S…
Speaker 1 (Crayola)
the company enjoys both high name recognition and significant
0:47
S…
Speaker 1 (Crayola)
global market share,
0:49
S…
Speaker 1 (Crayola)
most of it in the United States.
0:52
S…
Speaker 1 (Crayola)
Consumers can find Crayola products in retail stores,
0:55
S…
Speaker 1 (Crayola)
online,
0:56
S…
Speaker 1 (Crayola)
and even engage with them in creative play spaces called the Crayola
1:00
S…
Speaker 1 (Crayola)
Experience.
1:01
S…
Speaker 1 (Crayola)
Making sure the company continues to deliver
1:05
S…
Speaker 1 (Crayola)
high -quality,
1:06
S…
Speaker 1 (Crayola)
environmentally friendly,
1:07
S…
Speaker 1 (Crayola)
and safe products to the market is the job of operations and
1:12
S…
Speaker 1 (Crayola)
supply chain management,
1:13
S…
Speaker 1 (Crayola)
a role that has evolved over time at Crayola.
1:18
S…
Speaker 2 (Crayola)
When I came here,
1:19
S…
Speaker 2 (Crayola)
operations management or supply chain was signed in the back room
1:23
S…
Speaker 2 (Crayola)
and it just happened and it's evolved into one of our key
1:27
S…
Speaker 2 (Crayola)
strategies as a company.
1:29
S…
Speaker 2 (Crayola)
Along with international expansion and consumer commercialization
1:35
S…
Speaker 2 (Crayola)
and our dot -com strategy and our Creole experience,
1:38
S…
Speaker 2 (Crayola)
global supply chain is right there.
1:40
S…
Speaker 2 (Crayola)
So it's critical for us to be the facing for the customer.
1:44
S…
Speaker 2 (Crayola)
We're not in the background.
1:46
S…
Speaker 2 (Crayola)
We are in the forefront building the supply chains to support
1:50
S…
Speaker 2 (Crayola)
our business.
1:52
S…
Speaker 1 (Crayola)
Crayola's manufacturing processes are supported by a defined set
1:56
S…
Speaker 1 (Crayola)
of supply chain leadership principles for sourcing,
2:00
S…
Speaker 1 (Crayola)
manufacturing,
2:01
S…
Speaker 1 (Crayola)
and distributing its products.
2:03
S…
Speaker 1 (Crayola)
The company's five principles
2:07
S…
Speaker 1 (Crayola)
consist of cost,
2:09
S…
Speaker 1 (Crayola)
innovation,
2:10
S…
Speaker 1 (Crayola)
quality and ethical responsibility,
2:13
S…
Speaker 1 (Crayola)
sustainability,
2:14
S…
Speaker 1 (Crayola)
and resilience and agility.
2:19
S…
Speaker 1 (Crayola)
The first pillar,
2:20
S…
Speaker 1 (Crayola)
cost,
2:21
S…
Speaker 1 (Crayola)
focuses on driving costs out of processes so investment
2:25
S…
Speaker 1 (Crayola)
can be made in the brand globally.
2:27
S…
Speaker 1 (Crayola)
The second pillar is innovation.
2:30
S…
Speaker 2 (Crayola)
The stated fact of our Crayola strategy
2:35
S…
Speaker 2 (Crayola)
is that productivity fuels innovation and it's innovation
2:39
S…
Speaker 2 (Crayola)
that powers growth.
2:40
S…
Speaker 2 (Crayola)
So the global supply chain productivity that we're generating
2:44
S…
Speaker 2 (Crayola)
is enabling ultimately the growth of our company.
2:47
S…
Speaker 1 (Crayola)
The third pillar is quality and ethical responsibility.
2:51
S…
Speaker 2 (Crayola)
When you speak Crayola,
2:53
S…
Speaker 2 (Crayola)
you speak quality.
2:54
S…
Speaker 2 (Crayola)
So the Crayola brand is synonymous with quality
2:58
S…
Speaker 2 (Crayola)
products and helping parents and educators raise creatively alive
3:02
S…
Speaker 1 (Crayola)
kids.
3:03
S…
Speaker 2 (Crayola)
And we need to make sure that we're maintaining that quality,
3:06
S…
Speaker 2 (Crayola)
that brand promise.
3:08
S…
Speaker 2 (Crayola)
that a mom or a child or a teacher,
3:11
S…
Speaker 2 (Crayola)
when they open one of our products,
3:13
S…
Speaker 2 (Crayola)
it has to have that high level of quality.
3:15
S…
Speaker 2 (Crayola)
So that's critical from a supply chain that we're delivering that.
3:19
S…
Speaker 1 (Crayola)
All products are non -toxic and many have all components
3:23
S…
Speaker 1 (Crayola)
made in the USA instead of foreign plants.
3:26
S…
Speaker 1 (Crayola)
The fourth pillar,
3:28
S…
Speaker 1 (Crayola)
sustainability,
3:29
S…
Speaker 1 (Crayola)
has been integral to the company since the beginning.
3:33
S…
Speaker 2 (Crayola)
Edwin Binney,
3:34
S…
Speaker 2 (Crayola)
one of the founders of our company,
3:35
S…
Speaker 2 (Crayola)
was an environmentalist.
3:37
S…
Speaker 2 (Crayola)
He believes strongly in the environment.
3:39
S…
Speaker 2 (Crayola)
The first Crayola crayons that were ever made were made with the power
3:43
S…
Speaker 2 (Crayola)
of the Bushkill Creek here in eastern Pennsylvania.
3:46
S…
Speaker 2 (Crayola)
And we've transitioned that into everything that we do here,
3:50
S…
Speaker 2 (Crayola)
whether it's recycling plastics in our products,
3:53
S…
Speaker 2 (Crayola)
whether it's that our pencils come from renewable forests,
3:57
S…
Speaker 2 (Crayola)
or most recently our solar farm.
4:00
S…
Speaker 2 (Crayola)
We have a three megawatt solar farm.
4:02
S…
Speaker 2 (Crayola)
on our campus here in eastern pennsylvania we make a billion crayons
4:06
S…
Speaker 2 (Crayola)
and 700 million markers with the power of the sun the
4:10
S…
Speaker 1 (Crayola)
final pillar is resilience and agility the last
4:15
S…
Speaker 2 (Crayola)
pillar of our supply chain strategy is really um this
4:19
S…
Speaker 2 (Crayola)
is having the supply chain resilience and responsiveness
4:24
S…
Speaker 2 (Crayola)
that agility to be able to do when our customers come with
4:28
S…
Speaker 2 (Crayola)
an unforecasted order,
4:29
S…
Speaker 2 (Crayola)
when something goes wrong in the supply chain and things do go wrong,
4:33
S…
Speaker 2 (Crayola)
we have the agility to be able to react and change and
4:37
S…
Speaker 2 (Crayola)
respond to changing demands or a problem in the supply
4:41
S…
Speaker 1 (Crayola)
chain.
4:41
S…
Speaker 1 (Crayola)
The principles allow the company to compete in an increasingly
4:45
S…
Speaker 1 (Crayola)
global marketplace.
4:49
S…
Speaker 1 (Crayola)
To give you an idea of what Crayola's supply chain needs to support,
4:52
S…
Speaker 1 (Crayola)
consider these statistics.
4:54
S…
Speaker 1 (Crayola)
Every day,
4:55
S…
Speaker 1 (Crayola)
Crayola makes 13 million crayons.
4:58
S…
Speaker 1 (Crayola)
That's 150 per second,
5:01
S…
Speaker 1 (Crayola)
2 million colored markers,
5:03
S…
Speaker 1 (Crayola)
a half million paint jars,
5:05
S…
Speaker 1 (Crayola)
22 ,000 silly putty eggs,
5:08
S…
Speaker 1 (Crayola)
and 170 ,000 pounds of modeling clay.
5:12
S…
Speaker 1 (Crayola)
70 ,000 cases of
5:16
S…
Speaker 1 (Crayola)
finished goods are shipped daily.
5:19
S…
Speaker 1 (Crayola)
As the category leader for its products,
5:21
S…
Speaker 1 (Crayola)
Crayola customers like Walmart and Target expect consistent,
5:26
S…
Speaker 1 (Crayola)
top quality,
5:27
S…
Speaker 1 (Crayola)
delivered quickly and on time.
5:29
S…
Speaker 1 (Crayola)
New product innovation,
5:32
S…
Speaker 1 (Crayola)
customized products and displays,
5:34
S…
Speaker 1 (Crayola)
variety and flexibility also are givens.
5:38
S…
Speaker 2 (Crayola)
When I look at why our customers choose us
5:42
S…
Speaker 2 (Crayola)
and why the consumer chooses us,
5:44
S…
Speaker 2 (Crayola)
I see three burning areas.
5:47
S…
Speaker 2 (Crayola)
One is color selection.
5:50
S…
Speaker 2 (Crayola)
We are the ones that define for a child what
5:54
S…
Speaker 2 (Crayola)
the sky should look like,
5:56
S…
Speaker 2 (Crayola)
what a tree should look like,
5:57
S…
Speaker 2 (Crayola)
what a flower should look like.
5:59
S…
Speaker 2 (Crayola)
And a child is able to express his or her.
6:03
S…
Speaker 2 (Crayola)
view of the world via Crayola products.
6:05
S…
Speaker 2 (Crayola)
I think the second area is really the innovation.
6:08
S…
Speaker 2 (Crayola)
We're the first to market with every innovation
6:12
S…
Speaker 2 (Crayola)
or almost every innovation in our category.
6:15
S…
Speaker 2 (Crayola)
So 15 years ago,
6:17
S…
Speaker 2 (Crayola)
we launched Color Wonder,
6:18
S…
Speaker 2 (Crayola)
which is a product where markers and paint only appear on the paper.
6:22
S…
Speaker 2 (Crayola)
They don't appear on the walls,
6:25
S…
Speaker 2 (Crayola)
they don't appear on the furniture,
6:27
S…
Speaker 2 (Crayola)
and they don't appear on the carpeting.
6:30
S…
Speaker 2 (Crayola)
Children are now able to color and create at
6:34
S…
Speaker 2 (Crayola)
a younger age than they would have been or where their mom or an educator would have been
6:38
S…
Speaker 2 (Crayola)
comfortable allowing them to.
6:39
S…
Speaker 2 (Crayola)
So we bring those innovations to market.
6:43
S…
Speaker 2 (Crayola)
And I think related to both of those two is the quality.
6:47
S…
Speaker 2 (Crayola)
There's an expectation when you open a box of Crayola crayons
6:51
S…
Speaker 2 (Crayola)
that the points will all be there,
6:53
S…
Speaker 2 (Crayola)
that the label will be on correctly,
6:55
S…
Speaker 2 (Crayola)
that it will color right,
6:56
S…
Speaker 2 (Crayola)
that the breaking strength will be right.
6:58
S…
Speaker 2 (Crayola)
And we give that brand promise by way of our products,
7:02
S…
Speaker 2 (Crayola)
by way of the quality.
7:03
S…
Speaker 1 (Crayola)
When unforecasted demand occurs during any of the company's
7:07
S…
Speaker 1 (Crayola)
three seasons,
7:08
S…
Speaker 1 (Crayola)
back to school,
7:10
S…
Speaker 1 (Crayola)
holiday and spring.
7:12
S…
Speaker 1 (Crayola)
Crayola's supply chain meets its responsiveness goals by maintaining capacity
7:16
S…
Speaker 1 (Crayola)
in the United States and an integrated supply base that can rapidly
7:21
S…
Speaker 1 (Crayola)
respond with raw material inputs.
7:23
S…
Speaker 1 (Crayola)
When faced with operations challenges,
7:27
S…
Speaker 1 (Crayola)
Crayola managers will ask,
7:29
S…
Speaker 1 (Crayola)
what if,
7:30
S…
Speaker 1 (Crayola)
to spark creativity.
7:31
S…
Speaker 1 (Crayola)
Just like the children,
7:33
S…
Speaker 1 (Crayola)
their products are designed to inspire and delight.
7:37
S…
Speaker 1 (Crayola)
When imagination is unleashed and the company's employees are empowered,
7:41
S…
Speaker 1 (Crayola)
the sky's the limit on what operations and global supply chains can
7:45
S…
Speaker 1 (Crayola)
do.
I hangaia tēnei tuhipoka e AI (whakaahua kōrero aunoa). Tērā pea kei roto ngā hapa - tirohia ki te oro taketake mō te whakamahinga tino hira. Ka taea te whakataki i te kaupapahere AI
Ko te whakarāpopoto
Ka pāhotia te Summarize hei waihanga i tētahi whakarāpopoto AI o tēnei tāruatanga.
E whakarāpopoto ana...
E pātai ana ki te AI Mo tēnei whakahuatuhi
E pātai ana ki tētahi mea mo tēnei tāruatanga - ka kitea e te AI ngā wāhanga whai tikanga me te whakautu.