part 4

May 13, 2026 13:11 · 20:00 · English · Whisper Turbo · 6 Speaker
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Indeks Kuliah
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0:00
S… Speaker 6 (part 4)
In my perplexity,
0:01
S… Speaker 6 (part 4)
I mean, let's say,
0:02
S… Speaker 1 (part 4)
in the cloud.
0:03
S… Speaker 6 (part 4)
In the cloud,
0:04
S… Speaker 6 (part 4)
it will be able to customize the emails in the field.
0:10
S… Speaker 4 (part 4)
So, this is GitHub repo.
0:11
S… Speaker 5 (part 4)
So,
0:11
S… Speaker 4 (part 4)
basically, we are choosing one version,
0:13
S… Speaker 4 (part 4)
which is the simpler version.
0:15
S… Speaker 1 (part 4)
Simplest version.
0:16
S… Speaker 4 (part 4)
Simplest version.
0:17
S… Speaker 4 (part 4)
But even though it is the simplest version,
0:20
S… Speaker 4 (part 4)
it's all done.
0:21
S… Speaker 4 (part 4)
If you are on the internet,
0:23
S… Speaker 4 (part 4)
if you are on the internet,
0:24
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet,
0:26
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet,
0:27
S… Speaker 4 (part 4)
if you are on the internet,
0:28
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet, if you are on the internet, if you are on the internet,
0:29
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet, if you are on the internet,
0:31
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet,
0:32
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet, if you are on the internet, if you are on the internet, if you are on the internet,
0:34
S… Speaker 4 (part 4)
if you are on the internet, if you are on the internet,
0:36
S… Speaker 4 (part 4)
if you are on the internet,
0:36
S… Speaker 4 (part 4)
if you are on the internet,
0:37
S… Speaker 4 (part 4)
if you
0:39
S… Speaker 6 (part 4)
Do you want to download any of these
0:43
S… Speaker 6 (part 4)
videos? Yes,
0:44
S… Speaker 4 (part 4)
I will show you all about this.
0:46
S… Speaker 4 (part 4)
This is what it is,
0:47
S… Speaker 4 (part 4)
what it is, what it is,
0:48
S… Speaker 4 (part 4)
what it is, what it is, what it is,
0:49
S… Speaker 4 (part 4)
what it is, what it is, what it is, what it is,
0:50
S… Speaker 4 (part 4)
what it is, what it is, what it is,
0:50
S… Speaker 4 (part 4)
what it is, what it is, what it is,
0:51
S… Speaker 4 (part 4)
what it is, what it is, what it is,
0:52
S… Speaker 4 (part 4)
what it is,
0:53
S… Speaker 4 (part 4)
what it is,
0:54
S… Speaker 4 (part 4)
what it is,
0:55
S… Speaker 4 (part 4)
what it is,
0:55
S… Speaker 4 (part 4)
what it is,
0:56
S… Speaker 4 (part 4)
what it is,
0:57
S… Speaker 4 (part 4)
what it is,
0:59
S… Speaker 4 (part 4)
what it is.
1:06
S… Speaker 5 (part 4)
So,
1:07
S… Speaker 4 (part 4)
pipeline integrity means a bit
1:11
S… Speaker 1 (part 4)
of technical.
1:12
S… Speaker 4 (part 4)
For example,
1:15
S… Speaker 4 (part 4)
batch processing means a parallel agent.
1:20
S… Speaker 4 (part 4)
That means you can run every single job,
1:22
S… Speaker 4 (part 4)
every single agent,
1:24
S… Speaker 4 (part 4)
every single agent,
1:25
S… Speaker 4 (part 4)
every single agent,
1:26
S… Speaker 4 (part 4)
every single agent, every single agent, every single agent,
1:27
S… Speaker 4 (part 4)
every single agent,
1:27
S… Speaker 2 (part 4)
every agent,
1:28
S… Speaker 4 (part 4)
every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent,
1:29
S… Speaker 4 (part 4)
every agent, every agent, every agent, every agent,
1:31
S… Speaker 4 (part 4)
every agent, every agent, every agent,
1:33
S… Speaker 4 (part 4)
every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent, every agent,
1:33
S… Speaker 4 (part 4)
every agent, every agent,
1:34
S… Speaker 4 (part 4)
every agent,
1:36
S… Speaker 4 (part 4)
every agent, every agent, every agent,
1:38
S… Speaker 2 (part 4)
every agent,
1:38
S… Speaker 4 (part 4)
every agent,
1:40
S… Speaker 4 (part 4)
every
1:44
S… Speaker 4 (part 4)
If you're in India, if you're in remote,
1:46
S… Speaker 4 (part 4)
you need to tackle it.
1:49
S… Speaker 4 (part 4)
And that too customized for every company with
1:54
S… Speaker 4 (part 4)
your role, how it should do.
1:56
S… Speaker 2 (part 4)
Nice.
1:57
S… Speaker 6 (part 4)
So Dini has basic coding knowledge.
1:59
S… Speaker 6 (part 4)
Awesome, actually.
2:00
S… Speaker 1 (part 4)
You need to know what cloud code is.
2:02
S… Speaker 1 (part 4)
You have to learn cloud code,
2:04
S… Speaker 1 (part 4)
basic.
2:04
S… Speaker 1 (part 4)
The reason why I'm recommending not to show is
2:09
S… Speaker 1 (part 4)
one, cloud code should not know who are not engineers.
2:14
S… Speaker 1 (part 4)
There is a lot of learning curve.
2:16
S… Speaker 1 (part 4)
That doesn't mean that you have to be a software engineer.
2:20
S… Speaker 1 (part 4)
Right.
2:20
S… Speaker 1 (part 4)
Copy paste.
2:21
S… Speaker 1 (part 4)
I have a guide for quick start.
2:22
S… Speaker 1 (part 4)
Now,
2:24
S… Speaker 1 (part 4)
you can copy the code in the terminal.
2:25
S… Speaker 1 (part 4)
Actually,
2:27
S… Speaker 4 (part 4)
I don't know.
2:28
S… Speaker 4 (part 4)
What I'm saying is that you can
2:32
S… Speaker 4 (part 4)
copy the URL and copy the code code.
2:33
S… Speaker 4 (part 4)
What you can do is you can understand.
2:35
S… Speaker 6 (part 4)
Test.
2:46
S… Speaker 1 (part 4)
The backstory of this is,
2:48
S… Speaker 1 (part 4)
the guy who built this,
2:51
S… Speaker 1 (part 4)
basically he can apply jobs for him.
2:55
S… Speaker 1 (part 4)
So,
2:57
S… Speaker 1 (part 4)
he built this software so
3:02
S… Speaker 1 (part 4)
that AI can apply jobs for him.
3:05
S… Speaker 1 (part 4)
Deen got 700 jobs applied and he got the head of applied AI job
3:09
S… Speaker 1 (part 4)
also because of this.
3:10
S… Speaker 2 (part 4)
Nice.
3:11
S… Speaker 1 (part 4)
Then, when he did this,
3:12
S… Speaker 1 (part 4)
he did it open source.
3:14
S… Speaker 1 (part 4)
That's why he did it.
3:16
S… Speaker 1 (part 4)
So, more people can use it.
3:17
S… Speaker 2 (part 4)
Nice.
3:18
S… Speaker 1 (part 4)
But, Deen will be able to make a full video of this.
3:20
S… Speaker 3 (part 4)
Let's
3:25
S… Speaker 3 (part 4)
try to brainstorm on problem statements.
3:28
S… Speaker 3 (part 4)
I'm excited about the context for this day.
3:33
S… Speaker 3 (part 4)
So, the surprise element is that we are going to rope in 7
3:37
S… Speaker 3 (part 4)
guests from our previous podcast.
3:40
S… Speaker 1 (part 4)
Interesting.
3:41
S… Speaker 3 (part 4)
So, I thought,
3:42
S… Speaker 3 (part 4)
last time we talked about it,
3:44
S… Speaker 3 (part 4)
we will try to pick a few problem statements from students.
3:47
S… Speaker 3 (part 4)
Then,
3:48
S… Speaker 3 (part 4)
we will narrow down a little bit,
3:50
S… Speaker 3 (part 4)
we will leverage it in our channel.
3:52
S… Speaker 3 (part 4)
In that sense,
3:53
S… Speaker 3 (part 4)
we have identified that we talked about it.
3:56
S… Speaker 3 (part 4)
Different industries and different problem statements from the founders,
4:00
S… Speaker 3 (part 4)
like the hospital run,
4:03
S… Speaker 3 (part 4)
have a lot of problem statements.
4:05
S… Speaker 3 (part 4)
B2B business,
4:09
S… Speaker 3 (part 4)
have a lot of problem statements.
4:10
S… Speaker 3 (part 4)
D2C,
4:11
S… Speaker 3 (part 4)
have a lot of problem statements which can be automated through AI.
4:14
S… Speaker 3 (part 4)
So that might be a question or too much complex situation.
4:18
S… Speaker 3 (part 4)
They are waiting already.
4:21
S… Speaker 3 (part 4)
They are looking for the movie industry.
4:24
S… Speaker 3 (part 4)
Let's try to take the calls.
4:25
S… Speaker 3 (part 4)
I'll not give the list also.
4:28
S… Speaker 1 (part 4)
I'll give you a heads up,
4:29
S… Speaker 1 (part 4)
okay? Yeah, please.
4:29
S… Speaker 1 (part 4)
Right now,
4:30
S… Speaker 1 (part 4)
I'll be very open and frank.
4:34
S… Speaker 1 (part 4)
My problem statements,
4:36
S… Speaker 1 (part 4)
and that too from different industries.
4:38
S… Speaker 1 (part 4)
We are jumping a stage where we cannot talk
4:42
S… Speaker 1 (part 4)
like the way we were so far.
4:50
S… Speaker 1 (part 4)
Right now,
4:51
S… Speaker 1 (part 4)
my assumption is me and Dilip will talk the operator language
4:55
S… Speaker 1 (part 4)
or the AI orchestrator language,
4:57
S… Speaker 1 (part 4)
the AI generalist language.
5:00
S… Speaker 1 (part 4)
Before we get into this,
5:00
S… Speaker 1 (part 4)
quick caution.
5:01
S… Speaker 1 (part 4)
Question Sachinapudu,
5:04
S… Speaker 1 (part 4)
we will answer or discuss Cheshnaapudu.
5:07
S… Speaker 1 (part 4)
I think we will have to discuss because there is no right answer to a question.
5:11
S… Speaker 1 (part 4)
Of course, yeah.
5:11
S… Speaker 1 (part 4)
We have to brainstorm to understand what could be the solution.
5:16
S… Speaker 1 (part 4)
And that will open up a different side of us.
5:18
S… Speaker 1 (part 4)
We will start with
5:32
S… Speaker 1 (part 4)
some workflows,
5:33
S… Speaker 1 (part 4)
with tools and stuff like that.
5:35
S… Speaker 1 (part 4)
Then we will start with some workflows,
5:36
S… Speaker 1 (part 4)
with tools and stuff like that. Then language is much higher.
5:40
S… Speaker 1 (part 4)
Because we are jumping from being dabblers directly
5:44
S… Speaker 1 (part 4)
to an orchestrator.
5:46
S… Speaker 1 (part 4)
If you follow these steps,
5:47
S… Speaker 1 (part 4)
you cannot get to the position where you can talk
5:51
S… Speaker 1 (part 4)
like this.
5:51
S… Speaker 1 (part 4)
Absolutely.
5:51
S… Speaker 1 (part 4)
Right.
5:52
S… Speaker 1 (part 4)
So,
5:53
S… Speaker 1 (part 4)
a lot of heads up.
5:54
S… Speaker 1 (part 4)
So, don't get carried away.
5:56
S… Speaker 1 (part 4)
And if you guys have questions,
5:58
S… Speaker 1 (part 4)
feel free to ask as well.
5:59
S… Speaker 1 (part 4)
Sure. We'll discuss it.
6:00
S… Speaker 1 (part 4)
We'll be layman's or maybe students like that.
6:03
S… Speaker 1 (part 4)
And then we'll directly ask you.
6:07
S… Speaker 2 (part 4)
Done.
6:08
S… Speaker 1 (part 4)
And I don't think we'll be able to build everything.
6:10
S… Speaker 1 (part 4)
But we can give direction.
6:12
S… Speaker 1 (part 4)
Yeah.
6:13
S… Speaker 1 (part 4)
This is a reference point.
6:14
S… Speaker 1 (part 4)
Not necessarily building something.
6:16
S… Speaker 2 (part 4)
Brainstorming on how can we solve that problem.
6:19
S… Speaker 1 (part 4)
So even I'll understand the viewer who's watching they'll also understand
6:23
S… Speaker 1 (part 4)
even the guest who's watching,
6:26
S… Speaker 1 (part 4)
they'll also understand what would be the process,
6:28
S… Speaker 1 (part 4)
ideal process.
6:29
S… Speaker 1 (part 4)
Okay then,
6:30
S… Speaker 1 (part 4)
we'll start.
6:31
S… Speaker 1 (part 4)
So first get started ready.
6:32
S… Speaker 1 (part 4)
Okay.
6:33
S… Speaker 1 (part 4)
So Niranjan Pagadala,
6:35
S… Speaker 1 (part 4)
I'm Annan.
6:35
S… Speaker 1 (part 4)
So he's the founder of 8U's marketing agency,
6:38
S… Speaker 1 (part 4)
digital marketing agency.
6:43
S… Speaker 1 (part 4)
So I am a guide,
6:45
S… Speaker 1 (part 4)
friend,
6:45
S… Speaker 1 (part 4)
and I am stuck in general with the hardware and
6:50
S… Speaker 1 (part 4)
technology aspect.
6:52
S… Speaker 1 (part 4)
I keep talking to him.
6:53
S… Speaker 1 (part 4)
So I thought he will be the right person also to start this kind of conversations.
6:57
S… Speaker 1 (part 4)
Sure.
6:58
S… Speaker 1 (part 4)
Hello.
6:59
S… Speaker 1 (part 4)
What's up?
7:02
S… Speaker 1 (part 4)
So Vaibhav is here,
7:04
S… Speaker 1 (part 4)
Pranavi is here.
7:06
S… Speaker 1 (part 4)
Dilipana is here.
7:07
S… Speaker 1 (part 4)
So we are starting this conversation.
7:08
S… Speaker 1 (part 4)
Maybe we will start with what do you do with your team?
7:12
S… Speaker 1 (part 4)
I mean with AI in your team.
7:13
S… Speaker 1 (part 4)
How do you utilize or what do you call adapt the AI
7:17
S… Speaker 1 (part 4)
tools?
7:22
S… Speaker 1 (part 4)
We will continue.
7:25
S… Speaker 1 (part 4)
Yeah,
7:26
S… Speaker 2 (part 4)
so we can be AI,
7:28
S… Speaker 2 (part 4)
AI, AI,
7:29
S… Speaker 2 (part 4)
as an entrepreneur,
7:31
S… Speaker 2 (part 4)
a lot of fears daily,
7:33
S… Speaker 2 (part 4)
you know,
7:34
S… Speaker 2 (part 4)
newspaper, e -company,
7:36
S… Speaker 2 (part 4)
marketing agencies,
7:38
S… Speaker 2 (part 4)
all the news,
7:40
S… Speaker 2 (part 4)
all the news, all the positive news,
7:42
S… Speaker 2 (part 4)
all the news,
7:43
S… Speaker 2 (part 4)
all the news,
7:44
S… Speaker 2 (part 4)
all the news.
7:49
S… Speaker 2 (part 4)
There are other 10 problems.
7:51
S… Speaker 2 (part 4)
As you know,
7:52
S… Speaker 2 (part 4)
employees say,
7:53
S… Speaker 2 (part 4)
man management is the biggest subject.
7:57
S… Speaker 2 (part 4)
Ex -problems,
7:59
S… Speaker 2 (part 4)
relationship problems,
8:00
S… Speaker 2 (part 4)
motivation is the biggest subject.
8:03
S… Speaker 2 (part 4)
So, these are the same.
8:04
S… Speaker 2 (part 4)
I say,
8:05
S… Speaker 2 (part 4)
in the early evening,
8:06
S… Speaker 2 (part 4)
Intel,
8:07
S… Speaker 2 (part 4)
sir, they say,
8:09
S… Speaker 2 (part 4)
hey, hey,
8:09
S… Speaker 2 (part 4)
hey, hey, hey,
8:10
S… Speaker 2 (part 4)
hey.
8:19
S… Speaker 2 (part 4)
When it comes to the employees,
8:23
S… Speaker 2 (part 4)
one thing that we are seeing is what I also want
8:27
S… Speaker 2 (part 4)
to tell every AI experts on the road to be able to simplify discussions
8:31
S… Speaker 2 (part 4)
for many people.
8:34
S… Speaker 2 (part 4)
I was a friend who had a bad idea,
8:37
S… Speaker 2 (part 4)
and I was a third person who had no idea,
8:40
S… Speaker 2 (part 4)
and I was surprised that I had a bad idea.
8:42
S… Speaker 2 (part 4)
That's why we build agents and we don't
8:48
S… Speaker 2 (part 4)
have any problems.
8:49
S… Speaker 2 (part 4)
So,
8:54
S… Speaker 2 (part 4)
first,
8:55
S… Speaker 2 (part 4)
simplifying the language,
8:57
S… Speaker 2 (part 4)
I think,
8:58
S… Speaker 2 (part 4)
will really help.
9:00
S… Speaker 2 (part 4)
In the entire ecosystem.
9:02
S… Speaker 2 (part 4)
So to simplify all this,
9:05
S… Speaker 2 (part 4)
first GPD,
9:08
S… Speaker 2 (part 4)
Gemini,
9:09
S… Speaker 2 (part 4)
or you know,
9:12
S… Speaker 2 (part 4)
very very perplexity.
9:13
S… Speaker 1 (part 4)
Cloud.
9:13
S… Speaker 2 (part 4)
Can I use one tool?
9:16
S… Speaker 2 (part 4)
So cloud.
9:19
S… Speaker 2 (part 4)
Our vision eventually in that day,
9:22
S… Speaker 2 (part 4)
can I automate it through AI by
9:26
S… Speaker 2 (part 4)
70 % at least.
9:28
S… Speaker 2 (part 4)
But building that vision of ours where 70 %
9:32
S… Speaker 2 (part 4)
AI, JL is where our
9:37
S… Speaker 2 (part 4)
brains are working right now.
9:57
S… Speaker 1 (part 4)
Okay, thank you. Bye. See you.
10:00
S… Speaker 1 (part 4)
Okay, so based on my understanding,
10:02
S… Speaker 1 (part 4)
the question and Jepin,
10:04
S… Speaker 1 (part 4)
how can we automate running ads as much as
10:08
S… Speaker 1 (part 4)
possible?
10:09
S… Speaker 2 (part 4)
Yeah. Okay,
10:10
S… Speaker 1 (part 4)
so I think we are already in a position where you can automate 90%.
10:14
S… Speaker 1 (part 4)
The technology is already there.
10:19
S… Speaker 1 (part 4)
There are a lot of people in the world.
10:20
S… Speaker 1 (part 4)
This is AI actually.
10:23
S… Speaker 1 (part 4)
Ad automation has a lot of people in the world.
10:26
S… Speaker 1 (part 4)
Where you can buy and sell.
10:28
S… Speaker 1 (part 4)
But AI has a big angle.
10:30
S… Speaker 1 (part 4)
Which is even the creative part can be automated.
10:32
S… Speaker 1 (part 4)
So we'll talk about,
10:34
S… Speaker 1 (part 4)
I can't show you stuff.
10:36
S… Speaker 1 (part 4)
But I can tell you how to go about it and I can tell you the tools.
10:39
S… Speaker 1 (part 4)
If you want to explore,
10:40
S… Speaker 1 (part 4)
you can explore.
10:41
S… Speaker 1 (part 4)
It will become very marketing centric.
10:43
S… Speaker 1 (part 4)
Let's say meta ads.
10:45
S… Speaker 1 (part 4)
Meta ads or Facebook or Instagram ads.
10:48
S… Speaker 1 (part 4)
There are two aspects to marketing on ads.
10:52
S… Speaker 1 (part 4)
One is,
10:53
S… Speaker 1 (part 4)
one is creative.
10:54
S… Speaker 1 (part 4)
Ad creative.
10:56
S… Speaker 1 (part 4)
For them,
10:57
S… Speaker 1 (part 4)
you have to do ads.
10:58
S… Speaker 1 (part 4)
You have to do ads.
11:00
S… Speaker 1 (part 4)
You have to do ads.
11:01
S… Speaker 1 (part 4)
You have to do ads.
11:01
S… Speaker 1 (part 4)
You have to do ads.
11:02
S… Speaker 1 (part 4)
You have to do ads.
11:05
S… Speaker 1 (part 4)
You have to do ads.
11:05
S… Speaker 1 (part 4)
You have to do ads.
11:08
S… Speaker 1 (part 4)
That is all ad operations.
11:09
S… Speaker 1 (part 4)
Ad sets.
11:11
S… Speaker 1 (part 4)
Yes, ad sets,
11:12
S… Speaker 1 (part 4)
ad campaigns.
11:13
S… Speaker 1 (part 4)
In a lot of times,
11:15
S… Speaker 1 (part 4)
people spend a lot of time.
11:16
S… Speaker 1 (part 4)
What are the problems that ad people solve actually?
11:19
S… Speaker 1 (part 4)
Performance marketers ain't solve jester.
11:20
S… Speaker 1 (part 4)
They look at their data.
11:22
S… Speaker 1 (part 4)
They look at their data.
11:22
S… Speaker 1 (part 4)
They look at their data.
11:23
S… Speaker 1 (part 4)
They look at their sales.
11:24
S… Speaker 1 (part 4)
They look at their sales.
11:26
S… Speaker 1 (part 4)
They look at their sales.
11:28
S… Speaker 1 (part 4)
They look at their data.
11:30
S… Speaker 1 (part 4)
They look at their ad creative.
11:33
S… Speaker 1 (part 4)
Like if you give a number of clicks,
11:36
S… Speaker 1 (part 4)
which is CTR,
11:37
S… Speaker 1 (part 4)
it is in a creative way.
11:38
S… Speaker 1 (part 4)
Maybe someone has had campaigns punch it off.
11:41
S… Speaker 1 (part 4)
We are wasting money on that.
11:43
S… Speaker 1 (part 4)
If people are not marketers here,
11:45
S… Speaker 1 (part 4)
they will not understand.
11:46
S… Speaker 1 (part 4)
I'm trying to simplify as much as possible.
11:48
S… Speaker 1 (part 4)
But if you're not a marketer,
11:50
S… Speaker 1 (part 4)
just forward this.
11:51
S… Speaker 1 (part 4)
But that is what you do.
11:55
S… Speaker 1 (part 4)
So, both the things can be automated.
11:57
S… Speaker 2 (part 4)
Okay.
11:58
S… Speaker 1 (part 4)
The first thing,
11:59
S… Speaker 1 (part 4)
one of the tools,
12:00
S… Speaker 1 (part 4)
two tools that people can use for automating ad management.
12:04
S… Speaker 2 (part 4)
Okay,
12:05
S… Speaker 1 (part 4)
social, okay,
12:06
S… Speaker 1 (part 4)
Facebook ads manager,
12:08
S… Speaker 1 (part 4)
you have to be a social,
12:09
S… Speaker 1 (part 4)
okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager, you have to be a social,
12:10
S… Speaker 1 (part 4)
okay, Facebook ads manager, you have to be a social, okay, Facebook ads manager,
12:11
S… Speaker 2 (part 4)
you have to be a social, okay,
12:11
S… Speaker 2 (part 4)
Facebook ads manager,
12:12
S… Speaker 1 (part 4)
Which is called as optimization.
12:13
S… Speaker 1 (part 4)
This is the post which is the post which is the post which is the post which is the post which is the post which is the post
12:18
S… Speaker 1 (part 4)
which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is the post which is look at this
12:48
S… Speaker 1 (part 4)
Basically, whatever a performance marketer
12:53
S… Speaker 1 (part 4)
does, it automates all of that for you.
12:55
S… Speaker 2 (part 4)
Right?
12:57
S… Speaker 1 (part 4)
It's actually quite powerful,
12:58
S… Speaker 1 (part 4)
by the way.
12:59
S… Speaker 1 (part 4)
This tool does one more thing.
13:01
S… Speaker 1 (part 4)
And the other thing that it does is,
13:02
S… Speaker 1 (part 4)
you need a competitor data.
13:04
S… Speaker 1 (part 4)
One more thing a performance marketer
13:08
S… Speaker 1 (part 4)
does is,
13:09
S… Speaker 1 (part 4)
He doesn't only,
13:10
S… Speaker 1 (part 4)
she doesn't only check their own ads,
13:12
S… Speaker 1 (part 4)
but they also check their competitors' ads.
13:14
S… Speaker 2 (part 4)
It's just a game.
13:15
S… Speaker 1 (part 4)
If you go to Facebook ads manager,
13:19
S… Speaker 1 (part 4)
if you go to the ad library,
13:20
S… Speaker 1 (part 4)
you can find other ads to Cisco.
13:25
S… Speaker 1 (part 4)
If an ad is running for
13:29
S… Speaker 1 (part 4)
more than X number of days,
13:30
S… Speaker 1 (part 4)
will someone run an ad which is working,
13:33
S… Speaker 1 (part 4)
which is not working?
13:35
S… Speaker 2 (part 4)
No, no, no.
13:36
S… Speaker 1 (part 4)
But the duration of the ad is visible on the ad network?
13:38
S… Speaker 1 (part 4)
Correct.
13:38
S… Speaker 1 (part 4)
Correlation.
13:39
S… Speaker 1 (part 4)
Not always causation.
13:41
S… Speaker 1 (part 4)
If you want to run an ad,
13:43
S… Speaker 1 (part 4)
you're lazy to be able to double the ad.
13:47
S… Speaker 1 (part 4)
If you want to double the ad,
13:48
S… Speaker 1 (part 4)
you'll be able to run an ad.
13:53
S… Speaker 1 (part 4)
So, it can pull ads from there also.
13:56
S… Speaker 1 (part 4)
Right now,
13:57
S… Speaker 1 (part 4)
it can pretty much,
13:58
S… Speaker 1 (part 4)
quite frankly,
13:59
S… Speaker 1 (part 4)
there was a point of time.
14:00
S… Speaker 1 (part 4)
This is pre -AI.
14:01
S… Speaker 1 (part 4)
Pre -AI,
14:03
S… Speaker 1 (part 4)
there was a point of time we used to have,
14:05
S… Speaker 1 (part 4)
if you ask Dilip,
14:05
S… Speaker 1 (part 4)
we had 15 performance marketers.
14:08
S… Speaker 2 (part 4)
Now,
14:10
S… Speaker 1 (part 4)
the business is almost 20 times or 30 times larger.
14:13
S… Speaker 1 (part 4)
We have five.
14:14
S… Speaker 1 (part 4)
Because of ad automation.
14:17
S… Speaker 2 (part 4)
Ad rules.
14:19
S… Speaker 1 (part 4)
Other creatives are crazy.
14:21
S… Speaker 1 (part 4)
They don't have earphones.
14:24
S… Speaker 1 (part 4)
This is your physical product.
14:26
S… Speaker 1 (part 4)
You want to create ads for this physical product.
14:28
S… Speaker 1 (part 4)
With different people,
14:30
S… Speaker 1 (part 4)
with different backgrounds,
14:31
S… Speaker 1 (part 4)
people giving reviews of this product.
14:33
S… Speaker 1 (part 4)
I use this earphones,
14:36
S… Speaker 1 (part 4)
they're very, very good,
14:37
S… Speaker 1 (part 4)
they're amazing, they're awesome,
14:38
S… Speaker 1 (part 4)
blah, blah, blah, all of that.
14:39
S… Speaker 1 (part 4)
How many ads can you create?
14:41
S… Speaker 1 (part 4)
Let's say your customer review on Amazon
14:45
S… Speaker 1 (part 4)
Learning.
14:47
S… Speaker 1 (part 4)
positive review that I said.
14:48
S… Speaker 1 (part 4)
But it's a review on Amazon that will not work as an
14:52
S… Speaker 1 (part 4)
ad. Correct.
14:52
S… Speaker 1 (part 4)
I can take that same review that is written by a customer.
14:56
S… Speaker 1 (part 4)
Let's say his name is Dilip and I can convert
15:00
S… Speaker 1 (part 4)
That into an ad,
15:00
S… Speaker 1 (part 4)
not with Dilip's face,
15:02
S… Speaker 1 (part 4)
but with a guy's face.
15:03
S… Speaker 1 (part 4)
So is
15:08
S… Speaker 1 (part 4)
that the same tool that you use right now?
15:09
S… Speaker 1 (part 4)
Cool.
15:10
S… Speaker 1 (part 4)
Yeah.
15:11
S… Speaker 1 (part 4)
It's the same tool that we use.
15:13
S… Speaker 1 (part 4)
I'll tell you why a lot of people don't use this.
15:15
S… Speaker 1 (part 4)
Because they charge percentage of your ad spends.
15:17
S… Speaker 1 (part 4)
They charge 2 -3 % of their ad spends.
15:24
S… Speaker 1 (part 4)
A human cannot do what an AI can do.
15:26
S… Speaker 1 (part 4)
I have realized this two years back.
15:28
S… Speaker 1 (part 4)
How much are your ad budgets approximately?
15:31
S… Speaker 1 (part 4)
It's in crores per month.
15:34
S… Speaker 2 (part 4)
In general,
15:35
S… Speaker 2 (part 4)
we can also connect our,
15:37
S… Speaker 2 (part 4)
you know,
15:38
S… Speaker 2 (part 4)
ad manager.
15:38
S… Speaker 2 (part 4)
That is also a basic thing.
15:42
S… Speaker 1 (part 4)
That is what a human marketer does.
15:45
S… Speaker 1 (part 4)
The action is still taken by a human.
15:47
S… Speaker 1 (part 4)
When Niranjan said,
15:49
S… Speaker 1 (part 4)
I want to automate it.
15:50
S… Speaker 1 (part 4)
Got it.
15:51
S… Speaker 1 (part 4)
So you trust an AI to do its job.
15:54
S… Speaker 1 (part 4)
So automate it.
15:55
S… Speaker 1 (part 4)
Good thing about what Niranjan said is it didn't say I'm 100 % automation.
15:59
S… Speaker 1 (part 4)
He said 70.
16:00
S… Speaker 1 (part 4)
He said 90.
16:02
S… Speaker 1 (part 4)
The 10 % in the Kundi,
16:03
S… Speaker 1 (part 4)
still someone has to look at it.
16:05
S… Speaker 1 (part 4)
Someone needs to have a human instinct.
16:07
S… Speaker 1 (part 4)
AI can only understand basis of what it is seeing.
16:10
S… Speaker 1 (part 4)
There are more things that we see.
16:12
S… Speaker 1 (part 4)
That is where you need that human even now.
16:15
S… Speaker 1 (part 4)
A performance marketer,
16:18
S… Speaker 1 (part 4)
a marketer,
16:19
S… Speaker 1 (part 4)
if they want to win in this AI first world,
16:21
S… Speaker 1 (part 4)
they don't need to know how to change the things.
16:25
S… Speaker 1 (part 4)
They need to know how to ask the right questions.
16:29
S… Speaker 1 (part 4)
Insight Almada.
16:30
S… Speaker 2 (part 4)
Nice.
16:31
S… Speaker 1 (part 4)
In fact,
16:32
S… Speaker 1 (part 4)
the tweet was about how
16:36
S… Speaker 1 (part 4)
marketers are
16:40
S… Speaker 1 (part 4)
the new software engineers.
16:41
S… Speaker 1 (part 4)
Last generation,
16:43
S… Speaker 1 (part 4)
software engineers were the ones who were in highest demand.
16:47
S… Speaker 1 (part 4)
Which is still true,
16:48
S… Speaker 1 (part 4)
by the way.
16:48
S… Speaker 1 (part 4)
It is still true.
16:50
S… Speaker 1 (part 4)
That is not going away.
16:51
S… Speaker 1 (part 4)
But if someone can overthrow...
16:55
S… Speaker 1 (part 4)
The demand for a good software engineer,
16:57
S… Speaker 1 (part 4)
that is going to be people who are good marketers or salespeople.
17:00
S… Speaker 1 (part 4)
Indugante,
17:01
S… Speaker 1 (part 4)
when we are living in a world where anybody can build great products,
17:05
S… Speaker 1 (part 4)
the most difficult thing is to put
17:10
S… Speaker 1 (part 4)
the product in the right people's hand.
17:11
S… Speaker 1 (part 4)
That can be done by a good marketer and a good salesperson.
17:15
S… Speaker 1 (part 4)
Someone who understands distribution.
17:16
S… Speaker 1 (part 4)
So I think it's a...
17:19
S… Speaker 1 (part 4)
Platinum era.
17:20
S… Speaker 2 (part 4)
For marketers.
17:22
S… Speaker 1 (part 4)
Not even gold.
17:23
S… Speaker 1 (part 4)
Platinum era for good marketing sales and good business
17:27
S… Speaker 1 (part 4)
folks.
17:28
S… Speaker 1 (part 4)
So now it is Prasad sir.
17:31
S… Speaker 1 (part 4)
Kala Mandir.
17:32
S… Speaker 1 (part 4)
Basically SciSilx is the main company which is listed also.
17:37
S… Speaker 1 (part 4)
And you know,
17:38
S… Speaker 1 (part 4)
first time it was like,
17:40
S… Speaker 1 (part 4)
you should go to the local.
17:42
S… Speaker 1 (part 4)
After 10 -15 minutes,
17:44
S… Speaker 1 (part 4)
we will be able to do the podcast.
17:47
S… Speaker 1 (part 4)
So, after that,
17:48
S… Speaker 1 (part 4)
we got to know he is very much into technology.
17:51
S… Speaker 1 (part 4)
First,
17:51
S… Speaker 1 (part 4)
the first thing is technology,
17:53
S… Speaker 1 (part 4)
the second thing is that the other team,
17:56
S… Speaker 1 (part 4)
the other team,
17:57
S… Speaker 1 (part 4)
the other team, the other team,
17:58
S… Speaker 1 (part 4)
the other team, the other team,
17:59
S… Speaker 1 (part 4)
the other team, the other team is technology,
18:01
S… Speaker 1 (part 4)
technology first,
18:01
S… Speaker 1 (part 4)
technology first.
18:02
S… Speaker 1 (part 4)
So,
18:03
S… Speaker 1 (part 4)
in a podcast, there is a teaser.
18:04
S… Speaker 1 (part 4)
I will show you the teaser.
18:05
S… Speaker 1 (part 4)
We are not a Sari business.
18:07
S… Speaker 1 (part 4)
We are a technology company selling Sari center.

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