v5-by-Franky-Shaw-FutrGroup-AI-Course_audio

0:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

What happened here is we are excited.

0:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

This is how big it is.

0:03

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Oh,

0:04

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm secret.

0:05

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Here's what I'm thinking.

0:06

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:07

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:09

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:12

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm thinking.

0:44

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Welcome to 5 .2,

0:45

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the long -awaited psychology overhaul.

0:47

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I know there's a few of you guys in here who are extremely excited.

0:50

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Most of you guys are moderately excited,

0:53

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then a few of you guys hate to see me because you're going to repackage this on Twitter,

0:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

unfollow me,

0:57

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and pretend I don't exist.

1:04

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that's fine too okay so this is 5 .2 this is

1:08

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the culmination of v5 .1 all the way back to v1 and

1:12

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it's an extensive update that's going to also include a new framework so

1:16

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

v1 to 4 was sora now people just use it for c dance which works pretty well and

1:21

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

then v5 was animated utilizing notebook llm and cling start frame

1:25

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

end frame and then v5 .1 was the cling engine as well this one is

1:29

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

using

1:29

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Google Omni.

1:30

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Yes, that's right.

1:31

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

The Voldemort of AI UGC,

1:33

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the name that is not spoken on X because it's gatekept.

1:35

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

One of these things is very important that comes out inside of this framework,

1:39

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and that is the Google Omni engine.

1:42

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

so if you guys don't know about flow it's basically google's experiments and omni is their latest

1:46

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

model it's a flash model meaning it's not the full model but the content that you've seen recently on my

1:50

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

x has all been through omni and it's incredible it smokes veo it smokes

1:54

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

c dance in a lot of ways and cling i mean is basically out of the ballpark

1:58

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right now unless they come out with 3 .1 so let's go ahead and let's start with the overview

2:02

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

of this video maybe you want to skip some segments right now and come back to certain

2:06

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

segments

2:07

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Maybe you just want to watch the framework,

2:08

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

et cetera, et cetera.

2:09

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So number one is going to be the shift.

2:11

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So that's the shift for consumer marketing in 2026 with AIUGC

2:15

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and also meta.

2:16

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm pretty sure a lot of us,

2:18

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

if not all of us,

2:18

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

are running ads on meta.

2:19

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So it's going to completely overhaul that.

2:22

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

A lot of the top guys now already know this stuff.

2:24

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It's not really going to be insightful information for a lot of you guys,

2:27

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but for the companies in here that are using this module to train their staff and their team.

2:31

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it's going to be very important.

2:32

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Number two is going to be fish with a net.

2:34

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So I'll explain that in detail on what that means.

2:36

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It might sound confusing right now.

2:37

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Number three is the meal.

2:39

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay, that also might sound confusing,

2:41

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but I'll explain it simply.

2:43

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And then in detail,

2:44

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'll go into it in the third segment.

2:46

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Number four is the psychology update.

2:48

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It's also about being able to do better than your competitors.

2:50

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And a lot of that comes from just consumer psychology background and anthropology and understanding

2:54

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

how humans work,

2:55

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

how attention spans are changing and how to capitalize off of that.

2:58

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm not just,

2:59

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you know, a 50 and up wizard.

3:00

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I can also sell to the younger demographic as well.

3:03

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I have a lot of younger cousins.

3:04

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm always staying up to date on the trends.

3:07

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And number five is know your fish.

3:08

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

This is going to be the culmination of number four,

3:11

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but basically putting it into the core understanding of your company.

3:15

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

okay so if you're a if you're somebody that's watching this that's a part of a bigger engine like they

3:19

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

just told you hey watch this video and learn about it this is going to be important for you if you're a media buyer if

3:24

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're a creative director you want to know who you're selling to so i'll show you in detail how to find that um

3:28

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and that also has to do with fishing with the net which i'll explain as well number seven is speed wins this

3:32

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

is going to be the google omni

3:34

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

framework okay so if you don't know about google omni basically cling and c

3:38

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

dance take minutes to process omni could get it done in 15 seconds so the end of

3:42

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that framework you're going to be able to make aigc ads on autopilot you can make 40 or 50

3:46

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

ads a day where in the past you were able to make four or five so for all you team leaders out

3:50

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

there who are looking to put your staff onto this if you buy that google pro

3:54

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

subscription you're going to be able to get insane aigc utilizing my

3:59

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

prompt engine with google omni for pennies on the dollar and

4:03

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

insanely quick number nine the close is 2027 so where i see the future of

4:07

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

ai ugc going it's more of an opinion based segment but it's also

4:11

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

some of you guys like to hear me app and like to hear my opinion so i'll put some hidden gems

4:16

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

inside of there as well for you guys to pay attention to if you watch the full order of this video i highly recommend

4:20

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you do you can watch it like a podcast too you don't always have to pay attention to the visuals i'll

4:24

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

tell you to pay attention to the visuals if i'm showing you something important or sharing my screen but

4:28

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

without further ado let's go ahead and let's dive in

4:36

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

so let's start with number one number one is targeting is dead okay

4:40

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

so you guys may have already know you guys know this if you're running a successful brand you know this

4:44

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

targeting is dead on meta your content is the targeting now so if you guys

4:48

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

don't know meta literally transcribes your video in real time and then they

4:52

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

take whatever is being said inside of that video and they go out and they push that to individuals

4:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

who are interested in that content so they know what's being said inside

5:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

your video and they're feeding that to the right audience okay so what does this mean for content if

5:04

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're focusing on selling a product a supplement a ebook

5:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

leads you need to be hyper focused on who is going to watch

5:12

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that content and make iterations when you get breakout data

5:17

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

in your ad account towards that subjective audience so that might have sounded like chinese but

5:21

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

basically we're going into the breakdown tab inside of meta and we're

5:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

looking at the ads with the highest ctr the longest watch time and the cheapest cpcs

5:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay.

5:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Then once we understand who's being shown in the video,

5:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

what's being said,

5:43

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

is it fast paced?

5:44

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Is it slow paced?

5:45

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

How long is it?

5:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Et cetera, et cetera.

5:47

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you're a brand owner and you're looking and watching this content right now,

5:51

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and you have a bunch of different ads published,

5:53

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it's super easy to take that data and create winning ads off of it using

5:57

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the Omni engine,

5:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but also the most important aspect is who's being sold.

6:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay. So there's three major ones.

6:03

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

There is the young Gen Z.

6:05

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

There is the middle -aged millennial.

6:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

which I am,

6:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then there is the older boomer.

6:10

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

All three of those people react differently to content,

6:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and it's extremely important to pay attention to.

6:15

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

The boomers are more receptive to fear and health because they're getting older

6:19

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and they're scared about the symptoms that they may be experiencing.

6:22

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

The millennials are all looking to fit in.

6:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You may look at it as a consumer archetype,

6:27

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but I know you watching this video right now like a brand,

6:30

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you like a certain thing,

6:31

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and it's...

6:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

because it's fed to you,

6:33

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? So if you have,

6:34

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'll give you an example right now,

6:35

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and I'm probably gonna call out a few people.

6:37

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Do you have a Lego Porsche?

6:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Do you want Loro Piana loafers?

6:41

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Are you wearing white jeans in summer?

6:44

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Do you want an AP?

6:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You know what I mean?

6:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

This is a successful guy framework,

6:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

6:50

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you might think you're unique and that you stand out from that,

6:52

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but these products are being pushed to you too,

6:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

okay?

6:55

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And if you're not that way,

6:56

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

do you like a BMW M4?

6:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You know what I mean?

6:59

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you're younger,

6:59

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that's like a lot of those guys' dream car.

7:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It might sound surface level,

7:03

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but at the core,

7:04

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

once you understand who you are in the audience and the brands that you're receptive

7:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

to, you can start reverse engineering that and coming out with...

7:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

content for people that you think might be interested in that particular product or niche

7:15

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

okay so specifically let's talk about the boomers so the 55 and up crowd when

7:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

they're responsive to fear it doesn't necessarily mean to throw a vsl

7:24

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

down their throat telling them that they're gonna die of cancer it's not that rudimentary

7:28

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

okay it's uh it's a lot more complex than that and the way that you can do this is showing them

7:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

themselves so there's this fine line and i notice people mess this up

7:36

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

all the time in terms of content on x is they'll use somebody that's way too attractive

7:41

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

to sell a product to the older demographic,

7:43

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

7:43

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you're pushing content to somebody that is 55 and up,

7:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're not gonna wanna include somebody who looks like they're 30 and super hot.

7:50

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You know what I mean?

7:50

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You're gonna wanna showcase somebody that looks like them and who's also sort of like a six or a

7:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

seven in terms of appearance and likability.

7:57

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Because ultimately,

7:57

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

when you're watching content,

7:59

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

within half a second,

8:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you determine if you value that person's opinion and if you wanna hear what they have to say.

8:04

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

ultimately from how they look and it could be shocking like it could be somebody that's overweight and

8:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you see a transformation much like the telehealth companies that I work for or it could

8:12

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

be simpler and it could just be like a good -looking older woman who has her shit together but doesn't look like

8:16

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you know she has bolt -on double d's and like is over sexualized

8:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you know what I mean it might sound tacky to say those things but these are important when you're targeting

8:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

individuals and things to pay attention to men in particular boomer men older men

8:29

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that's some of the hardest audience to sell to

8:31

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Why?

8:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It's not necessarily because they don't buy.

8:34

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

They buy shit all the time.

8:35

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

They buy stuff as gifts.

8:36

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

They buy stuff for themselves.

8:37

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But when you're selling to those individuals,

8:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you almost want to do it where you're not forcing something into their mind.

8:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You know what I mean?

8:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You're going to just give them a recommendation.

8:44

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And that could be a slight adjustment to your script,

8:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but that's going to look a whole lot different at the end of that ad.

8:49

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

A lot of men assume low energy is just age,

8:52

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but hormone levels naturally shift over time.

8:54

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Some guys focus on sleep,

8:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

strength training,

8:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and nutrition first,

8:57

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then look into support formulas like...

9:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right if I tell you if you're over 55 your testosterone is probably plummeted

9:04

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and you might not have the sex drive that you used to in your 30s most men are gonna feel attacked

9:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

they're gonna say holy shit you know why is this guy talking to me like this but if I say hey

9:12

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you know if you're 55 you wake up and you've noticed you haven't had a morning wood in in five

9:16

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

or six years you know then it's sort of a self -reflection rather than a hey you need this because you're

9:21

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

old and you're

9:21

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

balls don't work anymore you know what i mean so it's all in how you say it and

9:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that goes for the the older women as well if you're showcasing something to an older

9:29

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

woman you don't want to necessarily make her feel unworthy or self -conscious

9:34

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

about what she's seeing you want to be able to do it in a slick way where it shows something that's

9:38

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

inspiring rather than a hey you're old and miserable and you look like here's

9:43

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the product that's going to fix that you want to show somebody that looks like them

9:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

actually getting those results and the way that you do it on meta i've said this before on x

9:50

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

is you do it slowly right so on meta but with before and after you're going to get

9:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

instantly rejected but if you show transformation slowly and i'll show you a visual example

9:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

on the screen i'll obviously

10:00

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

block out the company that I made it for.

10:01

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But the transformation was slow.

10:03

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I showed life events,

10:04

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? So I showed things that they would resonate with as well.

10:06

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you're somebody that's over 55,

10:08

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

maybe your kids are having kids now.

10:10

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you're going to be playing with your grandchildren.

10:11

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Maybe you're traveling a lot more because you might be in early retirement.

10:14

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Maybe you're out with your husband at a birthday dinner and you can look at the candles

10:18

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and see how old she is to self -reflect with.

10:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You know,

10:21

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

these are all little hidden psychology tips.

10:24

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

or tricks that matter in the long run when you're creating content right so if you're a guy

10:28

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

over 55 and you see another guy over 55 that looks great and he's talking

10:32

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

about a supplement that he's had a positive experience with that's going to outweigh a 30 year old

10:36

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

telling him you know hey old man hop on testosterone and that's a simple simple

10:40

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

example but it also goes in other areas like inflammation reduction shilajit

10:45

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you know there's a multitude of different supplementation brands out there that are killing

10:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it

10:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

in the 55 and up niche,

10:51

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and they're really slick with how they're advertising.

10:53

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Now, the millennials,

10:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

this is where it gets a little bit trickier,

10:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

not because they don't buy,

10:57

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

they buy, but it's also they want to buy stuff that makes them look important,

11:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

11:01

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So it's the millennials out there are focused on sumables.

11:05

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Like if you look at the gummy sales,

11:06

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

most of the gummies are being sold to the millennial audience.

11:09

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I think if you look at Gruns.

11:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

target audience,

11:11

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

they probably range between 30 to 45,

11:14

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I would say.

11:15

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And this audience also has kids,

11:16

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? So if you have young kids,

11:18

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that's a whole other archetype to sort of navigate towards when you're running ads.

11:22

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Make it simple.

11:22

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Millennials are always looking for health.

11:25

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

There's three categories that you sort of fit into in your 30s.

11:29

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And that's you either get married and have children.

11:31

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You start traveling and exploring with a potential loved one or with yourself.

11:35

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And you're finally starting to make real money because you've worked through the 20s or you've picked up

11:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

a hobby.

11:40

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

running, cycling,

11:41

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Ironmans.

11:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you're a woman,

11:43

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you might be doing arts and crafts.

11:44

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you're a man,

11:45

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you might have taken up something like CrossFit or joined a running club.

11:48

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

These are all persona archetypes of individuals that you might self -identify

11:52

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

with too.

11:52

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And this might sound like I'm just yapping and rambling,

11:55

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but this stuff is actually important.

11:57

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Once you drill it into your mind and start to understand the customer that you're

12:01

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

selling to, everything that I'm talking about will sort of unravel itself and make sense.

12:04

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

The younger demographics,

12:06

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

so the Zoomers.

12:07

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

they're susceptible to shocks.

12:09

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you look at companies out there that have really funny or insane TikTok accounts

12:13

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and they don't take it serious,

12:14

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that's all leaning towards a Gen Z audience,

12:16

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? Like boomers don't understand that brain slop humor.

12:20

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And millennials aren't really paying attention to it either.

12:23

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

They might be sharing it with friends,

12:24

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but the Gen Zs are actually the ones that are consuming that content and feel like it's

12:28

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

made for them.

12:29

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you're selling to Gen Z specifically,

12:31

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you almost want to have very good looking people because they are the generation that was

12:35

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

raised with influencers.

12:35

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And you want to focus on that when you're selling to those individuals too.

12:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you're a guy,

12:40

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you want to show somebody that's really jacked or takes good care of themselves because they're

12:45

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

also the quickest to judge as well.

12:47

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Gen Zs are very judgmental and they'll instantly tell you if the ad

12:52

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

is shit or if it's good.

12:53

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you're going to get that feedback very quick,

12:55

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

which is helpful,

12:56

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

12:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you're making AI,

12:57

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you see ads,

12:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you launch it,

12:58

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and you notice a bunch of comments saying AI slop or that picture of that kid on that throne

13:02

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that says your AI slop bores me,

13:04

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you know to adjust your angles,

13:06

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

13:06

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Because they're the most perceptive to that type of content.

13:08

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you have to be extremely slick.

13:10

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But also there's some of the ones that are...

13:12

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the most receptive to the good looking people in the ads.

13:14

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you can sell stuff that correlates with that.

13:17

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And I'll leave it at that.

13:18

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And all this stuff I've tried and tested.

13:20

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I mean, I have millions and millions of dollars in ad spend,

13:23

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

not only just for myself,

13:24

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but also for companies that I work for.

13:25

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And anytime that I'm developing ads or frameworks around their

13:30

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

subject matter,

13:31

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it always has to do with who's your top consumer.

13:33

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And let me see if I can optimize for that first.

13:36

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And then I adjust on the fly and make visual alterations as we get that data back.

13:40

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if I'm seeing a high CTR from a female,

13:42

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I'm going to focus on females.

13:44

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If I see a low CTR from males,

13:45

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I might even not include that in the visuals that I'm providing that company.

13:48

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

OK, this also goes into ethnicities as well.

13:51

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So I'm going to talk about this in the Castanet,

13:53

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but to make it short and sweet right now,

13:55

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

when you're making ads,

13:56

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

if you make three ads that are all saying the same thing,

13:59

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

all you have to do is change the ethnicity of the speaker that's talking about it.

14:02

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And you'll notice a massive difference in the CTRs as well,

14:05

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

because Meta is going to optimize for transcription towards that particular audience,

14:08

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but they also are going to optimize for visuals as well.

14:11

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you're going to do an ad and you want to have a black woman in the ad and

14:15

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you want to have a Mexican person in the ad and then you want to have a white person in the ad and then you look

14:19

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

at that segment data and iterate on it,

14:21

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

maybe you'll have the highest CTR on the Mexican.

14:23

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Maybe you'll have the lowest CTR on the black.

14:26

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You know what I mean?

14:26

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It doesn't matter.

14:28

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

how your script is per se it more so matters about the persona that's being shown

14:32

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then you can iterate on that okay so there's some obvious businesses that lean

14:36

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

into certain ethnicities but then there's also the more subjective stuff that you have to test

14:40

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

first before you understand your consumer because

14:53

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you can't always just look at the customer list and then define it by last name that's another

14:57

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

method but you can't always do that right you need the

15:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

data from meta first and that's something that's super important to look at so

15:09

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

this segment's called casting the net for those of you guys who don't know what that means in marketing

15:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

when you're casting your net out think of fishing you're in the middle of the water there's some people

15:17

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that have a rod and they're looking for one particular fish there's some people that just go out there and they throw the

15:21

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

net so throwing the net is really important in the beginning and then you can get the rods out

15:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and start fishing for the individual whales and the bigger fish once you understand who to target

15:29

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So that's where the whole analogy comes from,

15:31

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? If you're out in a boat,

15:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you throw the net into the middle of the water,

15:33

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're going to have a great understanding of what's below you from after pulling in that net.

15:37

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But if you just go out there on the boat and you have a fishing rod,

15:40

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

which is the example of one or two or three ads,

15:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're not going to really know who's receptive to that content because you don't have a...

15:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

big enough net to understand the type of fish that are below you or the customers that are

15:50

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

interested in your product.

15:52

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So anytime I'm making ads for a brand or even individually for my

15:56

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

own stores, I cast a very wide net.

15:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So it's really simple to do and it all has to do with age demographic.

16:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

ethnicity, and persona.

16:03

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So those three things sort of coincide with one another,

16:05

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but I'll break it down in detail.

16:07

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you have an ad that's particularly doing well,

16:09

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and maybe it's the way that she's communicating,

16:12

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

or there was that viral hook of the girl adjusting her hair in the beginning or whatever,

16:15

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

if you have a gimmick that's working really well,

16:16

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it doesn't mean double down on the gimmick.

16:18

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

It just means sort of pay attention to that ad,

16:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the script, and what's working,

16:22

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

upload it in a CapCut,

16:23

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

transcribe it,

16:24

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

upload it in a Claude using Fable 5,

16:27

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then come up with a new

16:28

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

script or if you haven't seen there's another method as well if you have a pinpointed

16:33

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

competitor and you want to see their top spending ad you can use a tool to determine

16:37

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

their best or their top spending or you can just go on the ads library and see the one that's been running the longest

16:41

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

most likely they're not doing the gray hat method where you run

16:45

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

an ad for one dollar and never shut it off because

16:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

that's a way that you can sort of hack that and protect your video content because there's no way of determining how

16:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

much money they're spending without using a third -party tool

17:06

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But if they are spending money on those videos,

17:09

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you can do the same thing where you download that video,

17:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

transcribe it in CapCut,

17:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

upload it to Claude,

17:14

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then ask Claude what's something that they're missing in the script.

17:16

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And with a broad net method,

17:18

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're going to use four different persona archetypes,

17:21

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

all reading the same script.

17:22

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay.

17:23

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you're going to show an African -American,

17:24

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

a Caucasian,

17:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

an Asian, and somebody that looks Latin.

17:27

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay.

17:28

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And then you're going to run those four ads together and then determine what's the

17:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

winner after you look at the data.

17:34

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And Meta is going to feed those ads to very different audience segments because

17:38

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

of the visual stimulus that's coming from that content.

17:40

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay.

17:41

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So people are more receptive to people that look like them.

17:43

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And I don't notice enough companies doing this,

17:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? And it's very hard to do it when you have UGC,

17:48

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but with AI UGC,

17:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it's incredibly easy using the Pinterest method.

17:51

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

back in 5 .1 and just changing the character,

17:53

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

17:53

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So you go to Nano Banana,

17:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

make this individual Latin,

17:56

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

make this individual African American,

17:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

make this individual Asian,

17:59

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

make this individual Caucasian,

18:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

which I showed in detail in the 5 .1 method.

18:03

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And that sort of will be your fundamental to casting this wide net.

18:06

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So by this point,

18:07

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

once you have that content sort of created inside of Google Omni,

18:10

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're going to want to launch your nets out.

18:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay.

18:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So your nets are your multitude of different ethnicities,

18:15

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

different scripts,

18:16

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

different subject matter in your videos.

18:18

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And then you're going to take that feedback back.

18:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You're going to see what bites,

18:22

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then you're going to rebate for that particular fish.

18:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Okay.

18:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you pull in those nets and you notice,

18:27

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

holy shit, everybody that's buying my product,

18:28

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

or maybe you haven't converted in sales,

18:30

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but you're getting a lot of CTR and a lot of interest from one particular ad,

18:34

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and maybe it was the Caucasian actor in the video,

18:36

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

then you know, okay,

18:37

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the Caucasian actor is working really well.

18:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I can make adjustments on how they look and the script.

18:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

in which they're talking about,

18:43

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then you just go all in with that audience segment,

18:46

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

okay?

18:46

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Because in the beginning,

18:47

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it's super important to understand who's buying or who's interested in your product,

18:50

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and you're not gonna know if you only have one or two different persona archetypes.

18:53

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So that's where the analogy comes in from the fishing rod,

18:56

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? You're not gonna get much fish with one or two rods.

18:58

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Yeah, you might catch big fish,

19:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but until you understand what's below you,

19:02

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

there's no point in fishing.

19:03

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So once you reel in those nets and you understand what's below you,

19:06

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

i .e.

19:06

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

the consumer data interest from those Facebook ads,

19:09

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

then you can start to iterate concepts.

19:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

towards who's paying attention to those ads that you're running.

19:13

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Number

19:19

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

three is the meal.

19:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And this is something that might sound confusing right now,

19:23

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

but I promise you at the end of the segment,

19:24

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it's all going to make sense.

19:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you look at a meal,

19:26

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you have an appetizer,

19:27

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you have the main,

19:28

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and then you have the dessert.

19:29

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And they all do different things throughout that cycle of eating,

19:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right?

19:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

The appetizer is basically the warmup for the meal.

19:35

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

which could be the concept for a hook in your visual content.

19:38

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Then the meal is actually what you're there for.

19:40

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

You're there for the meal.

19:41

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And that's the education process of your ads.

19:44

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

If you're selling something online,

19:45

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're going to give away that message to the individual who's watching that content

19:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

within the middle structure of that,

19:51

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? So after the initial hook,

19:52

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

then the desserts are basically your call to action.

19:54

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So that's where you sweeten the deal,

19:56

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? That's where you give them an offer or something that they're.

20:00

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

inclined to act on in that moment.

20:02

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And that's where that analogy comes from.

20:04

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So when I'm structuring any form of AI UGC content for a brand or individually,

20:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

what's important to me is content iteration,

20:10

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

I need multiple forms of content very quickly,

20:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

to be able to test on meta and then get feedback on that content,

20:17

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? And that's sort of been the main aspect that I've been talking about.

20:20

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

And something that I've really been trying to narrow in to you guys that are watching this content

20:24

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

is

20:25

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

your content now is the form of targeting.

20:27

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you want to target the right people for your product,

20:30

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're going to need multiple different variations of content,

20:32

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

right? But there are some styles of content that's going to particularly stand

20:36

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

out for your brand.

20:38

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if you're in clothing or fashion,

20:39

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

you're not going to really have to explain the product too much.

20:42

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

Obviously, there are try -on hauls and stuff where the men or the women talk

20:46

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

highly about the product,

20:47

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

and you can do that with the IEGC.

20:49

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But most of the guys that I'm gonna be leaning into for this particular segment are gonna be selling

20:53

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

products that require an explanation or that'll just suit that sort

20:57

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

of talking head style AIUGC.

20:59

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So it could either be the founder's method,

21:01

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

it could be an actual just open discussion where somebody's just talking about it directly,

21:05

S… Speaker 2 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

or it could be a podcast ad.

21:08

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

There's a multitude of different styles that we can go ahead and target with.

21:11

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

But let me go ahead and break down.

21:13

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

how I structure my AIGC content flywheels,

21:15

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

so that you always have a folder on your desktop full of different content for that particular

21:19

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

product that you're looking to make new content for,

21:22

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

okay?

21:22

S… Speaker 1 (v5-by-Franky-Shaw-FutrGroup-AI-Course_audio)

So if I'm going in and I'm looking for hooks,

v5-by-Franky-Shaw-FutrGroup-AI-Course_audio

Povzetek

Vprašaj AI o tem transkriptu