PROJETO: DIREÇÃO DE ARTE (Design Gráfico)

Hello everyone, welcome to the Art Direction Project course. My name is Professor Ana Paula Rech, and I will be guiding you through this project. To begin, I'd like to introduce myself so you can get to know me a little. I'm an advertising …

alcoholic beverages, pharmaceuticals, and even cars. CONAIR, the body that oversees all of this, has established a code that contains restrictions for some products, which you should consult if you are interested in working as art directors…

advertising campaign. So we'll focus on the product or service, so I'll promote this product or service. The third type of campaign, according to the approach, is an umbrella campaign that talks about a product line. There are large compani…

literally what you want to say with this campaign. It could be "buy product X" or "buy brand Y," which is great for those looking for heavy-duty bathroom cleaning. So that's what you're saying—the idea. Now, the theme is the setting, the at…

establish a dialogue, to unite, to bring together brands and people, the target audience, so that we can develop concepts and themes. We're talking first in the realm of ideas, and then we'll translate all of that into art. We can work with…

letterhead, an email signature, so you'll develop a pattern that will be replicated in these pieces so that there is unity. This also happens in advertising campaigns, but we're talking about different ads for different media that have thei…

first thing I read because it's higher up. Following that, I have the text and the image, and at the end, following the reading diagonal, I have the signature so I know who the ad belongs to, what brand it is, right? So I can also work with…

creating a piece for digital. So, sending artwork to print on a front-lit banner, an illuminated sign displayed on the street, is different from creating artwork for a social media post. This implies size, this implies bleed. For example, o…

brand. According to the research, most of these people are married. They have completed high school and live in Curitiba or the metropolitan region. These people prefer milk chocolate, it's good to know that, right? And they usually consume…