Recording 9

May 15, 2026 07:40 · 40:33 · English · Whisper Turbo · 6 Kõnelejad
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Loenguindeks
Ainult näitamine
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S… Speaker 1 (Recording 9)
And they will be able to talk to you about modern campaigns and
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S… Speaker 1 (Recording 9)
how you can achieve success in your campaigns.
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S… Speaker 2 (Recording 9)
Listen closely,
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S… Speaker 1 (Recording 9)
particularly if you're a first -time candidate.
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S… Speaker 1 (Recording 9)
So it sounds
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S… Speaker 2 (Recording 9)
like a lot of work now for a campaign,
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S… Speaker 2 (Recording 9)
right?
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S… Speaker 5 (Recording 9)
A lot of people here are first times,
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S… Speaker 5 (Recording 9)
they're running for the first time,
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S… Speaker 2 (Recording 9)
launching a campaign.
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S… Speaker 1 (Recording 9)
So, that's what we need to do.
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S… Speaker 1 (Recording 9)
It used to be also about food.
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S… Speaker 1 (Recording 9)
And
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S… Speaker 1 (Recording 9)
also, campaigns right now are so fast.
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S… Speaker 1 (Recording 9)
Something breaks your factory.
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S… Speaker 1 (Recording 9)
Something breaks also.
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S… Speaker 1 (Recording 9)
You need to have the political.
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S… Speaker 1 (Recording 9)
It's
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S… Speaker 1 (Recording 9)
the most important thing is data.
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S… Speaker 1 (Recording 9)
And knowing that this is your structure,
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S… Speaker 1 (Recording 9)
your foundation,
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S… Speaker 1 (Recording 9)
to build everything else with.
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S… Speaker 4 (Recording 9)
I want to touch on things that
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S… Speaker 2 (Recording 9)
are really interesting.
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S… Speaker 4 (Recording 9)
To everybody in the group,
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S… Speaker 4 (Recording 9)
a
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S… Speaker 2 (Recording 9)
couple of weeks ago,
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S… Speaker 4 (Recording 9)
the other
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S… Speaker 4 (Recording 9)
person wanted me to register.
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S… Speaker 3 (Recording 9)
There's a lot of paperwork that goes into it.
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S… Speaker 3 (Recording 9)
So that goes into research,
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S… Speaker 3 (Recording 9)
looking at historic voting results,
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S… Speaker 3 (Recording 9)
testing potential messaging.
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S… Speaker 3 (Recording 9)
And everything,
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S… Speaker 3 (Recording 9)
too, is the digital environment has changed,
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S… Speaker 3 (Recording 9)
for better or for worse.
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S… Speaker 4 (Recording 9)
What does that outreach look like today?
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S… Speaker 4 (Recording 9)
You said you used to write letters.
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S… Speaker 4 (Recording 9)
Are we sending messages?
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S… Speaker 3 (Recording 9)
What's
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S… Speaker 3 (Recording 9)
out there digitally?
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S… Speaker 3 (Recording 9)
I don't see your point.
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S… Speaker 3 (Recording 9)
What's the narrative,
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S… Speaker 3 (Recording 9)
right?
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S… Speaker 3 (Recording 9)
We need to collect all that information.
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S… Speaker 3 (Recording 9)
This
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S… Speaker 2 (Recording 9)
is the structure.
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S… Speaker 3 (Recording 9)
If
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S… Speaker 3 (Recording 9)
your quota list has the wrong email addresses and
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S… Speaker 3 (Recording 9)
phone numbers, everything you do after that is not important.
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S… Speaker 3 (Recording 9)
So people think this is a long time,
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S… Speaker 3 (Recording 9)
you know, to start the campaign.
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S… Speaker 3 (Recording 9)
It's not.
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S… Speaker 3 (Recording 9)
This is all the research that you need to do.
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S… Speaker 3 (Recording 9)
Compile,
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S… Speaker 2 (Recording 9)
analyze,
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S… Speaker 3 (Recording 9)
and this is what you're building.
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S… Speaker 4 (Recording 9)
I'm going to come back to Elaine in a minute,
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S… Speaker 4 (Recording 9)
but you and I have upset.
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S… Speaker 4 (Recording 9)
What
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S… Speaker 2 (Recording 9)
does that effect?
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S… Speaker 5 (Recording 9)
Media
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S… Speaker 5 (Recording 9)
campaigns have access to a long period before.
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S… Speaker 5 (Recording 9)
And even local campaigns with shoestring budgets,
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S… Speaker 5 (Recording 9)
there's definitely a buffer of things that you can do.
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S… Speaker 5 (Recording 9)
So that's what I'd say for that.
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S… Speaker 4 (Recording 9)
I'll be doing that in anything.
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S… Speaker 1 (Recording 9)
And
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S… Speaker 4 (Recording 9)
campaign company,
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S… Speaker 1 (Recording 9)
great
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S… Speaker 1 (Recording 9)
to you.
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S… Speaker 1 (Recording 9)
the great volunteers that can recruit for a
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S… Speaker 1 (Recording 9)
fraction of the price.
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S… Speaker 1 (Recording 9)
We're talking converting votes for pennies versus
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S… Speaker 1 (Recording 9)
lawn signs.
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S… Speaker 1 (Recording 9)
Shout out to Ben Brampton.
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S… Speaker 1 (Recording 9)
He's put in four weeks
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S… Speaker 1 (Recording 9)
before the campaign lawn signs.
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S… Speaker 1 (Recording 9)
So seniors won
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S… Speaker 1 (Recording 9)
the drills.
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S… Speaker 1 (Recording 9)
Of course they do.
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S… Speaker 1 (Recording 9)
They're part of that 30 -35 % back.
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S… Speaker 1 (Recording 9)
And they do like lawn signs.
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S… Speaker 1 (Recording 9)
But things are shifting.
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S… Speaker 1 (Recording 9)
And I think they're going to play less
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S… Speaker 6 (Recording 9)
of a goal.
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S… Speaker 1 (Recording 9)
tool that can walk in,
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S… Speaker 1 (Recording 9)
you know, you mentioned it off the top.
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S… Speaker 1 (Recording 9)
And when they're at the doors
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S… Speaker 1 (Recording 9)
and when they're not, they should be like,
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S… Speaker 6 (Recording 9)
the names,
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S… Speaker 1 (Recording 9)
the numbers, you know,
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S… Speaker 6 (Recording 9)
in that household.
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S… Speaker 1 (Recording 9)
So we're not dealing with messy lists
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S… Speaker 1 (Recording 9)
that people come to you or your campaign office with and say,
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S… Speaker 1 (Recording 9)
hey, you know,
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S… Speaker 1 (Recording 9)
here are the red marks,
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S… Speaker 2 (Recording 9)
here are the blue marks,
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S… Speaker 2 (Recording 9)
here's who's.
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S… Speaker 1 (Recording 9)
It gets confusing.
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S… Speaker 1 (Recording 9)
We all have these.
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S… Speaker 1 (Recording 9)
Most of us have one.
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S… Speaker 1 (Recording 9)
And your campaign will actually feel empowered for
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S… Speaker 1 (Recording 9)
a very,
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S… Speaker 1 (Recording 9)
very small amount.
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S… Speaker 4 (Recording 9)
Anything you want to add?
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S… Speaker 3 (Recording 9)
You need
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S… Speaker 3 (Recording 9)
to know who you're targeting and how many times you're going to go down.
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S… Speaker 4 (Recording 9)
I think we've all talked about tools that we all recommend.
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S… Speaker 4 (Recording 9)
So I'm going to come back to you on this because some
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S… Speaker 4 (Recording 9)
of the things I've really...
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S… Speaker 1 (Recording 9)
How we attack, how we walk attack,
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S… Speaker 1 (Recording 9)
how we respond.
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S… Speaker 1 (Recording 9)
Tell us a little bit about the communication side of things.
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S… Speaker 2 (Recording 9)
So when you do your attack,
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S… Speaker 2 (Recording 9)
this is where the data information comes in,
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S… Speaker 2 (Recording 9)
right? I always say strategic intelligence is knowing what you don't know.
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S… Speaker 2 (Recording 9)
So find out what you don't know.
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S… Speaker 2 (Recording 9)
That's where you do the,
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S… Speaker 2 (Recording 9)
you know, the intel search and more for me,
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S… Speaker 2 (Recording 9)
I call it the cyber banking or the awful research,
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S… Speaker 1 (Recording 9)
right?
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S… Speaker 2 (Recording 9)
What do I know about myself?
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S… Speaker 2 (Recording 9)
What do I know about the opposition?
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S… Speaker 2 (Recording 9)
Where are their vulnerabilities?
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S… Speaker 2 (Recording 9)
Where are the landlines?
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S… Speaker 2 (Recording 9)
Where are the strategic opportunities?
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S… Speaker 2 (Recording 9)
What is your narrative?
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S… Speaker 2 (Recording 9)
Like, what do people care about at the door?
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S… Speaker 2 (Recording 9)
Because the biggest mistake is that you're not talking about what they care about.
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S… Speaker 2 (Recording 9)
And also the biggest thing is that if you're not authentic,
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S… Speaker 2 (Recording 9)
you have to be who you are and build on your strengths because people
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S… Speaker 2 (Recording 9)
can feel if you're not.
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S… Speaker 2 (Recording 9)
What is the story?
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S… Speaker 2 (Recording 9)
What is your elevator pitch?
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S… Speaker 2 (Recording 9)
When you knock the door,
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S… Speaker 2 (Recording 9)
I've knocked on doors.
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S… Speaker 2 (Recording 9)
You know,
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S… Speaker 2 (Recording 9)
even in the last municipal,
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S… Speaker 2 (Recording 9)
I was helping to knock on a door.
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S… Speaker 2 (Recording 9)
And going back would be like,
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S… Speaker 2 (Recording 9)
you've got maybe 15 seconds.
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S… Speaker 2 (Recording 9)
They don't even want to talk to you.
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S… Speaker 2 (Recording 9)
And just say,
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S… Speaker 2 (Recording 9)
how do you get the book in?
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S… Speaker 2 (Recording 9)
And then what is it that I'm going to tell them,
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S… Speaker 2 (Recording 9)
you know,
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S… Speaker 2 (Recording 9)
that's going to make them want to come or at least spend another 30 or 60 seconds
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S… Speaker 2 (Recording 9)
with me at the door.
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S… Speaker 2 (Recording 9)
So it's about narrative and telling a compelling story that's
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S… Speaker 2 (Recording 9)
going to get people to listen or at least pay attention.
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S… Speaker 2 (Recording 9)
And then you follow up with,
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S… Speaker 2 (Recording 9)
can I send you some material?
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S… Speaker 2 (Recording 9)
Put up a lot of time.
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S… Speaker 2 (Recording 9)
Here's what you don't have.
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S… Speaker 2 (Recording 9)
And they're like,
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S… Speaker 2 (Recording 9)
okay, I'll consider it.
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S… Speaker 2 (Recording 9)
Then you go back again.
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S… Speaker 2 (Recording 9)
Things in communication,
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S… Speaker 2 (Recording 9)
it's all about what you need.
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S… Speaker 2 (Recording 9)
You hit them at different angles,
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S… Speaker 1 (Recording 9)
right?
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S… Speaker 2 (Recording 9)
This is where the personal contact is the voter
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S… Speaker 2 (Recording 9)
outreach team that's going out,
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S… Speaker 2 (Recording 9)
and it's the tools that help support it.
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S… Speaker 2 (Recording 9)
You need the right tool for the right audience.
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S… Speaker 2 (Recording 9)
TikTok is not where you're going to get the same years ago.
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S… Speaker 1 (Recording 9)
That is true.
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S… Speaker 1 (Recording 9)
I think,
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S… Speaker 1 (Recording 9)
you know,
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S… Speaker 1 (Recording 9)
mistakes are made when you're talking at people.
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S… Speaker 1 (Recording 9)
You're not speaking to their problems.
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S… Speaker 1 (Recording 9)
And people don't care about our vision.
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S… Speaker 1 (Recording 9)
Respectively,
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S… Speaker 1 (Recording 9)
you know,
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S… Speaker 1 (Recording 9)
people are going to go out and say,
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S… Speaker 1 (Recording 9)
I believe in low taxes.
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S… Speaker 1 (Recording 9)
We need to fix transit.
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S… Speaker 1 (Recording 9)
We need more housing built.
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S… Speaker 1 (Recording 9)
Because guess what?
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S… Speaker 1 (Recording 9)
It doesn't matter where you're on the political spectrum.
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S… Speaker 1 (Recording 9)
Every single one of you in this room are going to say,
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S… Speaker 1 (Recording 9)
hey, I subscribe to you.
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S… Speaker 1 (Recording 9)
But when you knock the door,
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S… Speaker 1 (Recording 9)
people don't care about that.
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S… Speaker 1 (Recording 9)
They care about the 9 % property tax increase.
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S… Speaker 1 (Recording 9)
They care about the issues germane
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S… Speaker 1 (Recording 9)
to them being hyper -localized.
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S… Speaker 1 (Recording 9)
Whether that's pedestrian safety,
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S… Speaker 1 (Recording 9)
you know,
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S… Speaker 1 (Recording 9)
on Yonge Street in Willow Hill,
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S… Speaker 1 (Recording 9)
Shreddington,
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S… Speaker 1 (Recording 9)
Councilor Changi's,
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S… Speaker 1 (Recording 9)
you know,
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S… Speaker 1 (Recording 9)
dealing with that as a local issue.
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S… Speaker 1 (Recording 9)
You know,
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S… Speaker 1 (Recording 9)
or whether it is something in the downtown east side that
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S… Speaker 1 (Recording 9)
Keenan Lewis is going to be dealing with potentially as an ex -Mayor of
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S… Speaker 1 (Recording 9)
Hamilton. But he knows that conversation is different on the downtown east
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S… Speaker 1 (Recording 9)
side than it is with the people in Vancouver.
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S… Speaker 1 (Recording 9)
Views and perspectives on the
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S… Speaker 1 (Recording 9)
state of taxation.
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S… Speaker 1 (Recording 9)
If you don't think the local...
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S… Speaker 1 (Recording 9)
That's great.
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S… Speaker 1 (Recording 9)
So before the previous question,
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S… Speaker 1 (Recording 9)
Cam, you're talking a lot about shoestring
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S… Speaker 1 (Recording 9)
budget when it comes to campaign,
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S… Speaker 1 (Recording 9)
you're self -funding,
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S… Speaker 1 (Recording 9)
you're raising.
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S… Speaker 1 (Recording 9)
You said that there's a lot there.
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S… Speaker 1 (Recording 9)
That's great.
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S… Speaker 1 (Recording 9)
They can do texting, they can do digital,
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S… Speaker 1 (Recording 9)
they can do all the things you've seen that people waste money on.
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S… Speaker 1 (Recording 9)
I know you said F the long signs.
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S… Speaker 1 (Recording 9)
But Ken,
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S… Speaker 1 (Recording 9)
what are some of the things that campaigns are wasting money on when it comes
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S… Speaker 1 (Recording 9)
to tools?
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S… Speaker 1 (Recording 9)
Anything to add on me with that?
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S… Speaker 1 (Recording 9)
Things not to do.
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S… Speaker 3 (Recording 9)
The flashy videos are not going to win you votes.
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S… Speaker 3 (Recording 9)
They're great about it.
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S… Speaker 3 (Recording 9)
Your kids will see your cancer.
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S… Speaker 3 (Recording 9)
Your friends will see your social media is exploding.
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S… Speaker 3 (Recording 9)
But flashy videos don't vote.
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S… Speaker 3 (Recording 9)
And, you know,
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S… Speaker 3 (Recording 9)
I've worked on enough campaigns to see videos go viral on issues.
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S… Speaker 3 (Recording 9)
Literally, I mean,
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S… Speaker 3 (Recording 9)
population exponentially about municipalities that are working
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S… Speaker 3 (Recording 9)
on campaigns,
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S… Speaker 3 (Recording 9)
and campaigns feel so good about that.
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S… Speaker 3 (Recording 9)
It's a vanity project.
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S… Speaker 5 (Recording 9)
Again,
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S… Speaker 3 (Recording 9)
if you're interested in vanity,
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S… Speaker 3 (Recording 9)
you know,
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S… Speaker 3 (Recording 9)
you might want to choose something different,
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S… Speaker 3 (Recording 9)
and not the value of public service,
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S… Speaker 3 (Recording 9)
because that is what you're signing up for.
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S… Speaker 3 (Recording 9)
Those videos,
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S… Speaker 3 (Recording 9)
you know, will give you that instant hit.
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S… Speaker 3 (Recording 9)
but they will not win you votes so you know before you drop four or
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S… Speaker 3 (Recording 9)
six hundred bucks on a video to get a thousand uh you know impressions is
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S… Speaker 3 (Recording 9)
that value for the money and you know hard to mention it earlier i can do a push for
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S… Speaker 3 (Recording 9)
you on social uh two for a very small cost will it translate
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S… Speaker 3 (Recording 9)
into votes because if it doesn't this is just profile building uh
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S… Speaker 3 (Recording 9)
and you've got to think really carefully about that so
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S… Speaker 1 (Recording 9)
i'm going to add something in your mouth okay but that's not yours
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S… Speaker 1 (Recording 9)
One of the things I,
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S… Speaker 1 (Recording 9)
it's my pet beef when it comes to campaigns,
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S… Speaker 1 (Recording 9)
and a lot of candidates spend a lot of time on it,
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S… Speaker 1 (Recording 9)
the best candidates do not,
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S… Speaker 1 (Recording 9)
which is a good sign of a good candidate,
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S… Speaker 1 (Recording 9)
is they obsess about their websites.
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S… Speaker 1 (Recording 9)
How does my website look like?
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S… Speaker 1 (Recording 9)
Is it flashy?
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S… Speaker 4 (Recording 9)
Is it green?
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S… Speaker 1 (Recording 9)
Does it look like Maldani's website now or no?
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S… Speaker 1 (Recording 9)
That's something I hear all the time.
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S… Speaker 1 (Recording 9)
So,
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S… Speaker 1 (Recording 9)
your website,
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S… Speaker 1 (Recording 9)
and this is a hill I would happily die on,
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S… Speaker 1 (Recording 9)
your website needs to be functional,
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S… Speaker 1 (Recording 9)
the forms needs to work,
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S… Speaker 1 (Recording 9)
the CRM needs to be integrated.
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S… Speaker 1 (Recording 9)
Everything needs to be good.
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S… Speaker 1 (Recording 9)
Beyond that,
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S… Speaker 1 (Recording 9)
it doesn't have to be done.
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S… Speaker 1 (Recording 9)
There
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S… Speaker 5 (Recording 9)
isn't a lot of that.
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S… Speaker 1 (Recording 9)
Agencies who does
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S… Speaker 1 (Recording 9)
the job, the forms work,
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S… Speaker 1 (Recording 9)
that is something I would advise a lot of people.
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S… Speaker 1 (Recording 9)
So we'll come to something else now.
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S… Speaker 2 (Recording 9)
We got hired last year to work on a campaign in Alberta.
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S… Speaker 2 (Recording 9)
And it was a municipal campaign for outreach.
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S… Speaker 2 (Recording 9)
And the campaign served off really well.
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S… Speaker 2 (Recording 9)
But then Chelsea flew out there to help me exchange them.
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S… Speaker 2 (Recording 9)
There's no CRM
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S… Speaker 2 (Recording 9)
here. They're not using anything else.
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S… Speaker 2 (Recording 9)
All the supporters that they engaged before then,
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S… Speaker 2 (Recording 9)
they were having no way to track them at all and be able to communicate
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S… Speaker 2 (Recording 9)
them for head or foe.
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S… Speaker 2 (Recording 9)
So we helped them with the system that we were able to help implement
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S… Speaker 2 (Recording 9)
that. And it became more successful.
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S… Speaker 2 (Recording 9)
But to show the detriment of not having an accessible CRM is
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S… Speaker 2 (Recording 9)
that we had dozens of supporters that reached out after election
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S… Speaker 2 (Recording 9)
day and said,
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S… Speaker 2 (Recording 9)
I didn't get any information about voting.
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S… Speaker 2 (Recording 9)
Has the vote taken place yet,
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S… Speaker 2 (Recording 9)
right? Now,
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S… Speaker 2 (Recording 9)
I don't know if we could have won that election just by using CRM,
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S… Speaker 2 (Recording 9)
but I know that we could have mobilized more of our supporters.
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S… Speaker 1 (Recording 9)
I'm going to say one example similar to that.
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S… Speaker 1 (Recording 9)
We had a campaign which had more than 1 ,000 people signed up for something on
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S… Speaker 1 (Recording 9)
the website.
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S… Speaker 1 (Recording 9)
That was the margin of that victory.
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S… Speaker 1 (Recording 9)
and they were never followed up through any emails or any phone calls.
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S… Speaker 1 (Recording 9)
These were people who volunteered and said,
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S… Speaker 1 (Recording 9)
or tell me who you are,
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S… Speaker 1 (Recording 9)
but we never reached out to you.
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S… Speaker 1 (Recording 9)
I'm never taken away.
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S… Speaker 1 (Recording 9)
But you get my point.
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S… Speaker 1 (Recording 9)
We're going to do it because they were asked.
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S… Speaker 1 (Recording 9)
We're going to do it because you've approached them and they've been included in a big
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S… Speaker 1 (Recording 9)
attempt.
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S… Speaker 1 (Recording 9)
Let's take a step back from the CRM,
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S… Speaker 1 (Recording 9)
and we've talked a little bit about that this morning.
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S… Speaker 1 (Recording 9)
Every single person in here can go through their phone right
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S… Speaker 1 (Recording 9)
now, and they can tag people that are in the board running
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S… Speaker 1 (Recording 9)
as local,
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S… Speaker 1 (Recording 9)
and of course,
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S… Speaker 1 (Recording 9)
if you're running for mayor,
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S… Speaker 1 (Recording 9)
you can do that.
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S… Speaker 1 (Recording 9)
Do that right now.
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S… Speaker 1 (Recording 9)
You'll be busy,
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S… Speaker 1 (Recording 9)
75, 100.
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S… Speaker 1 (Recording 9)
depending on how big your phone is 300 votes ahead and the numbers don't matter because
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S… Speaker 1 (Recording 9)
i know there's a lot of smaller communities here imagine your margin of
25:36
S… Speaker 1 (Recording 9)
victory you can do that right now you can start your CRM right
25:40
S… Speaker 1 (Recording 9)
now by accessing your phone book and sure talk
25:45
S… Speaker 1 (Recording 9)
to three to five people around you you may be your own campaign manager in
25:49
S… Speaker 1 (Recording 9)
this election so it starts with you and building
25:53
S… Speaker 1 (Recording 9)
that contact with this and not waiting for the voters and doing it on your
25:58
S… Speaker 1 (Recording 9)
own device is something you can do
26:08
S… Speaker 2 (Recording 9)
in order to reach you.
26:09
S… Speaker 2 (Recording 9)
There are so many things out there.
26:11
S… Speaker 1 (Recording 9)
You're right.
26:12
S… Speaker 2 (Recording 9)
It's your cell phone.
26:13
S… Speaker 2 (Recording 9)
It's your Facebook contacts.
26:14
S… Speaker 2 (Recording 9)
Don't miss out on anybody and don't already tell people before
26:19
S… Speaker 2 (Recording 9)
you ask them for your own.
26:20
S… Speaker 2 (Recording 9)
So the biggest goal we have on Instagram is yourself.
26:24
S… Speaker 2 (Recording 9)
You are your greatest asset.
26:27
S… Speaker 2 (Recording 9)
And so go out there.
26:29
S… Speaker 2 (Recording 9)
And you sell what your vision is,
26:31
S… Speaker 2 (Recording 9)
your authenticity,
26:32
S… Speaker 2 (Recording 9)
and then that will also get people.
26:35
S… Speaker 2 (Recording 9)
And it will come out.
26:36
S… Speaker 2 (Recording 9)
It will come out when you know the doors when your direct outreach team is
26:40
S… Speaker 2 (Recording 9)
knocking on your behalf.
26:41
S… Speaker 2 (Recording 9)
Or it will come out on your social media.
26:43
S… Speaker 2 (Recording 9)
That is the key thing.
26:44
S… Speaker 2 (Recording 9)
So I know we put a lot,
26:46
S… Speaker 2 (Recording 9)
you know, in whether data and AI and whatnot.
26:49
S… Speaker 2 (Recording 9)
You are incredible to value guys.
26:52
S… Speaker 1 (Recording 9)
She just said AI.
26:53
S… Speaker 1 (Recording 9)
That's something I want to talk about.
26:55
S… Speaker 1 (Recording 9)
But before that,
26:56
S… Speaker 1 (Recording 9)
the first part of your answer should be.
26:58
S… Speaker 1 (Recording 9)
We recorded and played in loop every day for every candidate.
27:00
S… Speaker 1 (Recording 9)
We need
27:04
S… Speaker 1 (Recording 9)
to hear that every day.
27:05
S… Speaker 1 (Recording 9)
She talked about AI now.
27:09
S… Speaker 1 (Recording 9)
In modern day to talk about
27:14
S… Speaker 1 (Recording 9)
AI. We have a man with Vancouver.
27:16
S… Speaker 1 (Recording 9)
So
27:22
S… Speaker 1 (Recording 9)
yeah,
27:22
S… Speaker 1 (Recording 9)
we're all talking about it.
27:24
S… Speaker 1 (Recording 9)
Many of us are using it.
27:25
S… Speaker 1 (Recording 9)
Every
27:29
S… Speaker 1 (Recording 9)
candidate is something
27:34
S… Speaker 1 (Recording 9)
people can do with AI or something.
27:37
S… Speaker 2 (Recording 9)
It
28:09
S… Speaker 2 (Recording 9)
is not a strategy.
28:10
S… Speaker 2 (Recording 9)
It is not a candidate.
28:11
S… Speaker 2 (Recording 9)
You do not have a human voice
28:17
S… Speaker 2 (Recording 9)
and...
30:05
S… Speaker 3 (Recording 9)
I think there's a lot of hype versus practical applications
30:10
S… Speaker 1 (Recording 9)
when it comes to AI.
30:11
S… Speaker 3 (Recording 9)
Looking at the hype surrounding it,
30:13
S… Speaker 3 (Recording 9)
I don't think AI is something that's going to replace the judgment of the campaign manager
30:17
S… Speaker 3 (Recording 9)
or being able to build an entire campaign.
30:19
S… Speaker 3 (Recording 9)
It can definitely be a new framework,
30:22
S… Speaker 3 (Recording 9)
the skeleton of it,
30:23
S… Speaker 3 (Recording 9)
but as I've mentioned by my fellow analysts here,
30:26
S… Speaker 3 (Recording 9)
it doesn't replace actual political judgment.
30:29
S… Speaker 4 (Recording 9)
With my firm,
30:30
S… Speaker 3 (Recording 9)
what we're using AI for and what we found is really effective is helping
30:34
S… Speaker 3 (Recording 9)
to automate a lot of mundane tasks.
30:37
S… Speaker 3 (Recording 9)
And in particular,
30:39
S… Speaker 3 (Recording 9)
we've been using AI to help with issues related to data.
30:43
S… Speaker 3 (Recording 9)
There are definitely privacy concerns we have to have with putting large
30:47
S… Speaker 3 (Recording 9)
data sets into AI.
30:48
S… Speaker 3 (Recording 9)
That's something we all have to be very mindful of.
30:51
S… Speaker 2 (Recording 9)
But, you know,
30:51
S… Speaker 3 (Recording 9)
just on a practical note,
30:53
S… Speaker 3 (Recording 9)
we work with a lot of large data sets where we have addresses.
30:58
S… Speaker 3 (Recording 9)
complete from voters' lists or discover data that we're able to
31:02
S… Speaker 3 (Recording 9)
source. And so AI,
31:03
S… Speaker 3 (Recording 9)
for instance, can help with things like finding most of those,
31:06
S… Speaker 3 (Recording 9)
which otherwise we'd have to use a specialized tool for or require manual work.
31:10
S… Speaker 3 (Recording 9)
So I think there's definitely some practical applications for using it on all campaigns.
31:14
S… Speaker 1 (Recording 9)
Yeah, absolutely.
31:15
S… Speaker 1 (Recording 9)
I think there's this critical moment to which I'm having this session
31:19
S… Speaker 1 (Recording 9)
now. Like AI,
31:20
S… Speaker 1 (Recording 9)
you can all set the same thing,
31:22
S… Speaker 1 (Recording 9)
that AI does not replace a good strategy.
31:26
S… Speaker 1 (Recording 9)
It can amplify a good strategy in the right way.
31:28
S… Speaker 1 (Recording 9)
So I think that's what we take away from it.
31:30
S… Speaker 1 (Recording 9)
You know,
31:31
S… Speaker 1 (Recording 9)
and you talked about that in a sense.
31:33
S… Speaker 1 (Recording 9)
So don't take your entire list and put it through the free plan of Chattypt to
31:37
S… Speaker 1 (Recording 9)
get back the insights you want.
31:39
S… Speaker 1 (Recording 9)
Chattypt adds...
31:41
S… Speaker 1 (Recording 9)
This is something I delivered a talk in what we want.
31:43
S… Speaker 1 (Recording 9)
I said,
31:44
S… Speaker 1 (Recording 9)
Chajubiti ads are coming.
31:45
S… Speaker 1 (Recording 9)
So all those late nights,
31:47
S… Speaker 1 (Recording 9)
Chajubiti talking about all of your vice problems,
31:50
S… Speaker 1 (Recording 9)
it will now tell you that you have a product that can solve.
31:53
S… Speaker 1 (Recording 9)
And imagine doing it as your
31:58
S… Speaker 1 (Recording 9)
next man of Mississauga,
32:00
S… Speaker 1 (Recording 9)
right? So these are things possible.
35:00
S… Speaker 2 (Recording 9)
When it comes to fundraising,
35:00
S… Speaker 2 (Recording 9)
the good,
35:01
S… Speaker 2 (Recording 9)
the bad, the ugly.
35:02
S… Speaker 2 (Recording 9)
Anyone else?
35:04
S… Speaker 4 (Recording 9)
I've avoided fundraising,
35:05
S… Speaker 4 (Recording 9)
so I'm going to pass this over.
35:07
S… Speaker 1 (Recording 9)
Look,
35:10
S… Speaker 1 (Recording 9)
money's important.
35:11
S… Speaker 1 (Recording 9)
It's not the defining thing.
35:14
S… Speaker 1 (Recording 9)
I mean, I've been part of campaigns where I've seen literally shoot straight lines and
35:18
S… Speaker 1 (Recording 9)
questions to win because the candidate presents their values first.
35:22
S… Speaker 1 (Recording 9)
And people can identify with that.
35:24
S… Speaker 1 (Recording 9)
And they can reason with that.
35:25
S… Speaker 1 (Recording 9)
So,
35:27
S… Speaker 2 (Recording 9)
you know,
35:27
S… Speaker 1 (Recording 9)
I'm less concerned.
35:29
S… Speaker 1 (Recording 9)
I don't.
35:31
S… Speaker 1 (Recording 9)
want to turn this into a you need x to win uh based
35:35
S… Speaker 1 (Recording 9)
on the community size that you're in um i don't i think it's it's it's
35:39
S… Speaker 1 (Recording 9)
a values driven approach it's that authenticity that people should see when they
35:43
S… Speaker 1 (Recording 9)
see you at a uh you know a
35:47
S… Speaker 1 (Recording 9)
community meeting at the legal hall in a church basement you know at
35:51
S… Speaker 1 (Recording 9)
a debate you know and then by the way at the debates bring a
35:57
S… Speaker 1 (Recording 9)
ball bring a class with you you guys are all running municipally
36:02
S… Speaker 1 (Recording 9)
All your municipalities are in the water business.
36:04
S… Speaker 1 (Recording 9)
You should not have a bottle of water.
36:07
S… Speaker 1 (Recording 9)
Organizations
36:13
S… Speaker 1 (Recording 9)
might put in front of the debate.
36:17
S… Speaker 1 (Recording 9)
Make sure that's off the stage.
36:18
S… Speaker 1 (Recording 9)
Because you're in the water business.
36:20
S… Speaker 1 (Recording 9)
And I know that might seem tangential,
36:22
S… Speaker 1 (Recording 9)
but it's these little things that matter that can convey authenticity.
36:25
S… Speaker 1 (Recording 9)
If we're able to drink this,
36:27
S… Speaker 1 (Recording 9)
shower with this,
36:28
S… Speaker 1 (Recording 9)
flush our toilets with this,
36:30
S… Speaker 1 (Recording 9)
we should not be using that.
36:55
S… Speaker 3 (Recording 9)
We can buy lunch for our volunteers or something.
36:57
S… Speaker 3 (Recording 9)
Though it's a very important aspect.
37:00
S… Speaker 1 (Recording 9)
Also,
37:02
S… Speaker 3 (Recording 9)
looking at fundraising strategies,
37:04
S… Speaker 3 (Recording 9)
you need to split
37:08
S… Speaker 3 (Recording 9)
various values on that for sure.
37:10
S… Speaker 3 (Recording 9)
But I think for the most part,
37:12
S… Speaker 3 (Recording 9)
you're not going to have that party support where people are donating
37:17
S… Speaker 3 (Recording 9)
because they support the ex -political party,
37:20
S… Speaker 3 (Recording 9)
right? They are donating because they support you.
37:22
S… Speaker 3 (Recording 9)
You need to be able to communicate with
37:27
S… Speaker 3 (Recording 9)
your supporters and voters about why they should donate too.
37:30
S… Speaker 2 (Recording 9)
Sounds great.
37:31
S… Speaker 2 (Recording 9)
Most of the end.
37:32
S… Speaker 2 (Recording 9)
Any last comments or anything you missed?
37:34
S… Speaker 2 (Recording 9)
So,
37:38
S… Speaker 2 (Recording 9)
I've actually,
37:39
S… Speaker 4 (Recording 9)
you
37:44
S… Speaker 4 (Recording 9)
know, 35 ,000 from the air.
37:46
S… Speaker 4 (Recording 9)
What are the actual tools?
37:49
S… Speaker 4 (Recording 9)
So,
37:51
S… Speaker 4 (Recording 9)
first thing is the takeaway.
37:53
S… Speaker 4 (Recording 9)
If your team,
37:54
S… Speaker 4 (Recording 9)
if you guys heard
37:59
S… Speaker 4 (Recording 9)
why shoot something first,
38:00
S… Speaker 4 (Recording 9)
why
38:04
S… Speaker 4 (Recording 9)
shoot something not,
38:08
S… Speaker 4 (Recording 9)
you need to do an intelligence audit.
38:10
S… Speaker 4 (Recording 9)
Go through,
38:11
S… Speaker 4 (Recording 9)
just Google yourself.
38:13
S… Speaker 4 (Recording 9)
Google your clients.
38:15
S… Speaker 4 (Recording 9)
Google,
38:15
S… Speaker 4 (Recording 9)
you know, social media.
38:18
S… Speaker 4 (Recording 9)
You don't need to,
38:19
S… Speaker 4 (Recording 9)
but it
38:24
S… Speaker 4 (Recording 9)
would just be like,
38:25
S… Speaker 4 (Recording 9)
there are search buttons in...
38:47
S… Speaker 4 (Recording 9)
These are the things
38:52
S… Speaker 4 (Recording 9)
that will throw your campaign rails.
39:16
S… Speaker 1 (Recording 9)
for sure.
39:16
S… Speaker 3 (Recording 9)
Tracking advanced voting duties,
39:18
S… Speaker 3 (Recording 9)
right? Making sure that you get your supporters out for that.
39:20
S… Speaker 3 (Recording 9)
And also having a GOTP plan.
39:22
S… Speaker 3 (Recording 9)
You need to be flexible with modern
39:26
S… Speaker 3 (Recording 9)
campaigns for sure,
39:27
S… Speaker 3 (Recording 9)
but also you should be planning early because,
39:30
S… Speaker 2 (Recording 9)
as I said before,
39:31
S… Speaker 3 (Recording 9)
a lot of organizations are in business.
39:33
S… Speaker 2 (Recording 9)
Lee,
39:34
S… Speaker 2 (Recording 9)
last 40 seconds.
39:35
S… Speaker 1 (Recording 9)
Really quickly,
39:36
S… Speaker 1 (Recording 9)
speaking and talking about people,

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