Recording 9

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S… Speaker 1 (Recording 9)

And they will be able to talk to you about modern campaigns and

0:14

S… Speaker 1 (Recording 9)

how you can achieve success in your campaigns.

0:16

S… Speaker 2 (Recording 9)

Listen closely,

0:17

S… Speaker 1 (Recording 9)

particularly if you're a first -time candidate.

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S… Speaker 1 (Recording 9)

So it sounds

5:17

S… Speaker 2 (Recording 9)

like a lot of work now for a campaign,

5:20

S… Speaker 2 (Recording 9)

right?

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S… Speaker 5 (Recording 9)

A lot of people here are first times,

5:23

S… Speaker 5 (Recording 9)

they're running for the first time,

5:25

S… Speaker 2 (Recording 9)

launching a campaign.

6:16

S… Speaker 1 (Recording 9)

So, that's what we need to do.

6:19

S… Speaker 1 (Recording 9)

It used to be also about food.

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S… Speaker 1 (Recording 9)

And

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S… Speaker 1 (Recording 9)

also, campaigns right now are so fast.

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S… Speaker 1 (Recording 9)

Something breaks your factory.

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S… Speaker 1 (Recording 9)

Something breaks also.

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S… Speaker 1 (Recording 9)

You need to have the political.

6:42

S… Speaker 1 (Recording 9)

It's

6:47

S… Speaker 1 (Recording 9)

the most important thing is data.

6:49

S… Speaker 1 (Recording 9)

And knowing that this is your structure,

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S… Speaker 1 (Recording 9)

your foundation,

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S… Speaker 1 (Recording 9)

to build everything else with.

6:54

S… Speaker 4 (Recording 9)

I want to touch on things that

6:59

S… Speaker 2 (Recording 9)

are really interesting.

6:59

S… Speaker 4 (Recording 9)

To everybody in the group,

7:02

S… Speaker 4 (Recording 9)

a

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S… Speaker 2 (Recording 9)

couple of weeks ago,

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S… Speaker 4 (Recording 9)

the other

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S… Speaker 4 (Recording 9)

person wanted me to register.

8:52

S… Speaker 3 (Recording 9)

There's a lot of paperwork that goes into it.

8:55

S… Speaker 3 (Recording 9)

So that goes into research,

8:57

S… Speaker 3 (Recording 9)

looking at historic voting results,

8:59

S… Speaker 3 (Recording 9)

testing potential messaging.

9:01

S… Speaker 3 (Recording 9)

And everything,

9:02

S… Speaker 3 (Recording 9)

too, is the digital environment has changed,

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S… Speaker 3 (Recording 9)

for better or for worse.

10:00

S… Speaker 4 (Recording 9)

What does that outreach look like today?

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S… Speaker 4 (Recording 9)

You said you used to write letters.

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S… Speaker 4 (Recording 9)

Are we sending messages?

10:07

S… Speaker 3 (Recording 9)

What's

10:32

S… Speaker 3 (Recording 9)

out there digitally?

10:34

S… Speaker 3 (Recording 9)

I don't see your point.

10:35

S… Speaker 3 (Recording 9)

What's the narrative,

10:37

S… Speaker 3 (Recording 9)

right?

10:37

S… Speaker 3 (Recording 9)

We need to collect all that information.

10:39

S… Speaker 3 (Recording 9)

This

10:44

S… Speaker 2 (Recording 9)

is the structure.

10:45

S… Speaker 3 (Recording 9)

If

10:49

S… Speaker 3 (Recording 9)

your quota list has the wrong email addresses and

10:53

S… Speaker 3 (Recording 9)

phone numbers, everything you do after that is not important.

10:57

S… Speaker 3 (Recording 9)

So people think this is a long time,

10:59

S… Speaker 3 (Recording 9)

you know, to start the campaign.

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S… Speaker 3 (Recording 9)

It's not.

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S… Speaker 3 (Recording 9)

This is all the research that you need to do.

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S… Speaker 3 (Recording 9)

Compile,

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S… Speaker 2 (Recording 9)

analyze,

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S… Speaker 3 (Recording 9)

and this is what you're building.

11:07

S… Speaker 4 (Recording 9)

I'm going to come back to Elaine in a minute,

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S… Speaker 4 (Recording 9)

but you and I have upset.

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S… Speaker 4 (Recording 9)

What

11:17

S… Speaker 2 (Recording 9)

does that effect?

11:18

S… Speaker 5 (Recording 9)

Media

11:29

S… Speaker 5 (Recording 9)

campaigns have access to a long period before.

11:33

S… Speaker 5 (Recording 9)

And even local campaigns with shoestring budgets,

11:36

S… Speaker 5 (Recording 9)

there's definitely a buffer of things that you can do.

11:38

S… Speaker 5 (Recording 9)

So that's what I'd say for that.

11:41

S… Speaker 4 (Recording 9)

I'll be doing that in anything.

11:43

S… Speaker 1 (Recording 9)

And

11:56

S… Speaker 4 (Recording 9)

campaign company,

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S… Speaker 1 (Recording 9)

great

12:18

S… Speaker 1 (Recording 9)

to you.

12:18

S… Speaker 1 (Recording 9)

the great volunteers that can recruit for a

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S… Speaker 1 (Recording 9)

fraction of the price.

12:29

S… Speaker 1 (Recording 9)

We're talking converting votes for pennies versus

12:33

S… Speaker 1 (Recording 9)

lawn signs.

12:34

S… Speaker 1 (Recording 9)

Shout out to Ben Brampton.

12:38

S… Speaker 1 (Recording 9)

He's put in four weeks

12:42

S… Speaker 1 (Recording 9)

before the campaign lawn signs.

12:45

S… Speaker 1 (Recording 9)

So seniors won

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S… Speaker 1 (Recording 9)

the drills.

12:53

S… Speaker 1 (Recording 9)

Of course they do.

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S… Speaker 1 (Recording 9)

They're part of that 30 -35 % back.

12:57

S… Speaker 1 (Recording 9)

And they do like lawn signs.

12:59

S… Speaker 1 (Recording 9)

But things are shifting.

13:00

S… Speaker 1 (Recording 9)

And I think they're going to play less

13:04

S… Speaker 6 (Recording 9)

of a goal.

13:07

S… Speaker 1 (Recording 9)

tool that can walk in,

13:09

S… Speaker 1 (Recording 9)

you know, you mentioned it off the top.

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S… Speaker 1 (Recording 9)

And when they're at the doors

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S… Speaker 1 (Recording 9)

and when they're not, they should be like,

13:19

S… Speaker 6 (Recording 9)

the names,

13:20

S… Speaker 1 (Recording 9)

the numbers, you know,

13:22

S… Speaker 6 (Recording 9)

in that household.

13:23

S… Speaker 1 (Recording 9)

So we're not dealing with messy lists

13:27

S… Speaker 1 (Recording 9)

that people come to you or your campaign office with and say,

13:30

S… Speaker 1 (Recording 9)

hey, you know,

13:31

S… Speaker 1 (Recording 9)

here are the red marks,

13:32

S… Speaker 2 (Recording 9)

here are the blue marks,

13:33

S… Speaker 2 (Recording 9)

here's who's.

13:34

S… Speaker 1 (Recording 9)

It gets confusing.

13:37

S… Speaker 1 (Recording 9)

We all have these.

13:39

S… Speaker 1 (Recording 9)

Most of us have one.

13:41

S… Speaker 1 (Recording 9)

And your campaign will actually feel empowered for

13:45

S… Speaker 1 (Recording 9)

a very,

13:47

S… Speaker 1 (Recording 9)

very small amount.

13:49

S… Speaker 4 (Recording 9)

Anything you want to add?

13:50

S… Speaker 3 (Recording 9)

You need

14:20

S… Speaker 3 (Recording 9)

to know who you're targeting and how many times you're going to go down.

14:24

S… Speaker 4 (Recording 9)

I think we've all talked about tools that we all recommend.

14:28

S… Speaker 4 (Recording 9)

So I'm going to come back to you on this because some

14:32

S… Speaker 4 (Recording 9)

of the things I've really...

15:00

S… Speaker 1 (Recording 9)

How we attack, how we walk attack,

15:01

S… Speaker 1 (Recording 9)

how we respond.

15:02

S… Speaker 1 (Recording 9)

Tell us a little bit about the communication side of things.

15:07

S… Speaker 2 (Recording 9)

So when you do your attack,

15:09

S… Speaker 2 (Recording 9)

this is where the data information comes in,

15:11

S… Speaker 2 (Recording 9)

right? I always say strategic intelligence is knowing what you don't know.

15:15

S… Speaker 2 (Recording 9)

So find out what you don't know.

15:16

S… Speaker 2 (Recording 9)

That's where you do the,

15:19

S… Speaker 2 (Recording 9)

you know, the intel search and more for me,

15:22

S… Speaker 2 (Recording 9)

I call it the cyber banking or the awful research,

15:24

S… Speaker 1 (Recording 9)

right?

15:24

S… Speaker 2 (Recording 9)

What do I know about myself?

15:26

S… Speaker 2 (Recording 9)

What do I know about the opposition?

15:28

S… Speaker 2 (Recording 9)

Where are their vulnerabilities?

15:29

S… Speaker 2 (Recording 9)

Where are the landlines?

15:31

S… Speaker 2 (Recording 9)

Where are the strategic opportunities?

15:32

S… Speaker 2 (Recording 9)

What is your narrative?

15:33

S… Speaker 2 (Recording 9)

Like, what do people care about at the door?

15:36

S… Speaker 2 (Recording 9)

Because the biggest mistake is that you're not talking about what they care about.

15:40

S… Speaker 2 (Recording 9)

And also the biggest thing is that if you're not authentic,

15:43

S… Speaker 2 (Recording 9)

you have to be who you are and build on your strengths because people

15:47

S… Speaker 2 (Recording 9)

can feel if you're not.

15:48

S… Speaker 2 (Recording 9)

What is the story?

15:50

S… Speaker 2 (Recording 9)

What is your elevator pitch?

15:51

S… Speaker 2 (Recording 9)

When you knock the door,

15:51

S… Speaker 2 (Recording 9)

I've knocked on doors.

15:52

S… Speaker 2 (Recording 9)

You know,

15:53

S… Speaker 2 (Recording 9)

even in the last municipal,

15:55

S… Speaker 2 (Recording 9)

I was helping to knock on a door.

15:57

S… Speaker 2 (Recording 9)

And going back would be like,

15:58

S… Speaker 2 (Recording 9)

you've got maybe 15 seconds.

16:00

S… Speaker 2 (Recording 9)

They don't even want to talk to you.

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S… Speaker 2 (Recording 9)

And just say,

16:02

S… Speaker 2 (Recording 9)

how do you get the book in?

16:04

S… Speaker 2 (Recording 9)

And then what is it that I'm going to tell them,

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S… Speaker 2 (Recording 9)

you know,

16:06

S… Speaker 2 (Recording 9)

that's going to make them want to come or at least spend another 30 or 60 seconds

16:11

S… Speaker 2 (Recording 9)

with me at the door.

16:12

S… Speaker 2 (Recording 9)

So it's about narrative and telling a compelling story that's

16:16

S… Speaker 2 (Recording 9)

going to get people to listen or at least pay attention.

16:19

S… Speaker 2 (Recording 9)

And then you follow up with,

16:21

S… Speaker 2 (Recording 9)

can I send you some material?

16:22

S… Speaker 2 (Recording 9)

Put up a lot of time.

16:23

S… Speaker 2 (Recording 9)

Here's what you don't have.

16:24

S… Speaker 2 (Recording 9)

And they're like,

16:25

S… Speaker 2 (Recording 9)

okay, I'll consider it.

16:26

S… Speaker 2 (Recording 9)

Then you go back again.

16:27

S… Speaker 2 (Recording 9)

Things in communication,

16:29

S… Speaker 2 (Recording 9)

it's all about what you need.

16:31

S… Speaker 2 (Recording 9)

You hit them at different angles,

16:33

S… Speaker 1 (Recording 9)

right?

16:34

S… Speaker 2 (Recording 9)

This is where the personal contact is the voter

16:38

S… Speaker 2 (Recording 9)

outreach team that's going out,

16:39

S… Speaker 2 (Recording 9)

and it's the tools that help support it.

16:41

S… Speaker 2 (Recording 9)

You need the right tool for the right audience.

16:43

S… Speaker 2 (Recording 9)

TikTok is not where you're going to get the same years ago.

16:46

S… Speaker 1 (Recording 9)

That is true.

16:47

S… Speaker 1 (Recording 9)

I think,

16:52

S… Speaker 1 (Recording 9)

you know,

16:52

S… Speaker 1 (Recording 9)

mistakes are made when you're talking at people.

16:56

S… Speaker 1 (Recording 9)

You're not speaking to their problems.

17:00

S… Speaker 1 (Recording 9)

And people don't care about our vision.

17:02

S… Speaker 1 (Recording 9)

Respectively,

17:04

S… Speaker 1 (Recording 9)

you know,

17:05

S… Speaker 1 (Recording 9)

people are going to go out and say,

17:06

S… Speaker 1 (Recording 9)

I believe in low taxes.

17:08

S… Speaker 1 (Recording 9)

We need to fix transit.

17:10

S… Speaker 1 (Recording 9)

We need more housing built.

17:11

S… Speaker 1 (Recording 9)

Because guess what?

17:12

S… Speaker 1 (Recording 9)

It doesn't matter where you're on the political spectrum.

17:15

S… Speaker 1 (Recording 9)

Every single one of you in this room are going to say,

17:18

S… Speaker 1 (Recording 9)

hey, I subscribe to you.

17:19

S… Speaker 1 (Recording 9)

But when you knock the door,

17:20

S… Speaker 1 (Recording 9)

people don't care about that.

17:23

S… Speaker 1 (Recording 9)

They care about the 9 % property tax increase.

17:27

S… Speaker 1 (Recording 9)

They care about the issues germane

17:31

S… Speaker 1 (Recording 9)

to them being hyper -localized.

17:35

S… Speaker 1 (Recording 9)

Whether that's pedestrian safety,

17:37

S… Speaker 1 (Recording 9)

you know,

17:38

S… Speaker 1 (Recording 9)

on Yonge Street in Willow Hill,

17:40

S… Speaker 1 (Recording 9)

Shreddington,

17:40

S… Speaker 1 (Recording 9)

Councilor Changi's,

17:41

S… Speaker 1 (Recording 9)

you know,

17:43

S… Speaker 1 (Recording 9)

dealing with that as a local issue.

17:44

S… Speaker 1 (Recording 9)

You know,

17:46

S… Speaker 1 (Recording 9)

or whether it is something in the downtown east side that

17:51

S… Speaker 1 (Recording 9)

Keenan Lewis is going to be dealing with potentially as an ex -Mayor of

17:55

S… Speaker 1 (Recording 9)

Hamilton. But he knows that conversation is different on the downtown east

17:59

S… Speaker 1 (Recording 9)

side than it is with the people in Vancouver.

18:02

S… Speaker 1 (Recording 9)

Views and perspectives on the

18:06

S… Speaker 1 (Recording 9)

state of taxation.

18:06

S… Speaker 1 (Recording 9)

If you don't think the local...

19:02

S… Speaker 1 (Recording 9)

That's great.

19:04

S… Speaker 1 (Recording 9)

So before the previous question,

19:06

S… Speaker 1 (Recording 9)

Cam, you're talking a lot about shoestring

19:12

S… Speaker 1 (Recording 9)

budget when it comes to campaign,

19:13

S… Speaker 1 (Recording 9)

you're self -funding,

19:14

S… Speaker 1 (Recording 9)

you're raising.

19:15

S… Speaker 1 (Recording 9)

You said that there's a lot there.

19:18

S… Speaker 1 (Recording 9)

That's great.

19:20

S… Speaker 1 (Recording 9)

They can do texting, they can do digital,

19:22

S… Speaker 1 (Recording 9)

they can do all the things you've seen that people waste money on.

19:26

S… Speaker 1 (Recording 9)

I know you said F the long signs.

19:28

S… Speaker 1 (Recording 9)

But Ken,

19:29

S… Speaker 1 (Recording 9)

what are some of the things that campaigns are wasting money on when it comes

19:33

S… Speaker 1 (Recording 9)

to tools?

20:00

S… Speaker 1 (Recording 9)

Anything to add on me with that?

20:01

S… Speaker 1 (Recording 9)

Things not to do.

20:03

S… Speaker 3 (Recording 9)

The flashy videos are not going to win you votes.

20:06

S… Speaker 3 (Recording 9)

They're great about it.

20:09

S… Speaker 3 (Recording 9)

Your kids will see your cancer.

20:12

S… Speaker 3 (Recording 9)

Your friends will see your social media is exploding.

20:14

S… Speaker 3 (Recording 9)

But flashy videos don't vote.

20:17

S… Speaker 3 (Recording 9)

And, you know,

20:18

S… Speaker 3 (Recording 9)

I've worked on enough campaigns to see videos go viral on issues.

20:22

S… Speaker 3 (Recording 9)

Literally, I mean,

20:24

S… Speaker 3 (Recording 9)

population exponentially about municipalities that are working

20:28

S… Speaker 3 (Recording 9)

on campaigns,

20:29

S… Speaker 3 (Recording 9)

and campaigns feel so good about that.

20:32

S… Speaker 3 (Recording 9)

It's a vanity project.

20:34

S… Speaker 5 (Recording 9)

Again,

20:34

S… Speaker 3 (Recording 9)

if you're interested in vanity,

20:36

S… Speaker 3 (Recording 9)

you know,

20:37

S… Speaker 3 (Recording 9)

you might want to choose something different,

20:39

S… Speaker 3 (Recording 9)

and not the value of public service,

20:43

S… Speaker 3 (Recording 9)

because that is what you're signing up for.

20:45

S… Speaker 3 (Recording 9)

Those videos,

20:46

S… Speaker 3 (Recording 9)

you know, will give you that instant hit.

20:49

S… Speaker 3 (Recording 9)

but they will not win you votes so you know before you drop four or

20:53

S… Speaker 3 (Recording 9)

six hundred bucks on a video to get a thousand uh you know impressions is

20:58

S… Speaker 3 (Recording 9)

that value for the money and you know hard to mention it earlier i can do a push for

21:02

S… Speaker 3 (Recording 9)

you on social uh two for a very small cost will it translate

21:07

S… Speaker 3 (Recording 9)

into votes because if it doesn't this is just profile building uh

21:11

S… Speaker 3 (Recording 9)

and you've got to think really carefully about that so

21:16

S… Speaker 1 (Recording 9)

i'm going to add something in your mouth okay but that's not yours

21:20

S… Speaker 1 (Recording 9)

One of the things I,

21:21

S… Speaker 1 (Recording 9)

it's my pet beef when it comes to campaigns,

21:23

S… Speaker 1 (Recording 9)

and a lot of candidates spend a lot of time on it,

21:27

S… Speaker 1 (Recording 9)

the best candidates do not,

21:28

S… Speaker 1 (Recording 9)

which is a good sign of a good candidate,

21:30

S… Speaker 1 (Recording 9)

is they obsess about their websites.

21:32

S… Speaker 1 (Recording 9)

How does my website look like?

21:35

S… Speaker 1 (Recording 9)

Is it flashy?

21:37

S… Speaker 4 (Recording 9)

Is it green?

21:37

S… Speaker 1 (Recording 9)

Does it look like Maldani's website now or no?

21:39

S… Speaker 1 (Recording 9)

That's something I hear all the time.

21:41

S… Speaker 1 (Recording 9)

So,

21:41

S… Speaker 1 (Recording 9)

your website,

21:43

S… Speaker 1 (Recording 9)

and this is a hill I would happily die on,

21:45

S… Speaker 1 (Recording 9)

your website needs to be functional,

21:47

S… Speaker 1 (Recording 9)

the forms needs to work,

21:50

S… Speaker 1 (Recording 9)

the CRM needs to be integrated.

21:52

S… Speaker 1 (Recording 9)

Everything needs to be good.

21:53

S… Speaker 1 (Recording 9)

Beyond that,

21:54

S… Speaker 1 (Recording 9)

it doesn't have to be done.

21:58

S… Speaker 1 (Recording 9)

There

22:02

S… Speaker 5 (Recording 9)

isn't a lot of that.

22:03

S… Speaker 1 (Recording 9)

Agencies who does

22:10

S… Speaker 1 (Recording 9)

the job, the forms work,

22:12

S… Speaker 1 (Recording 9)

that is something I would advise a lot of people.

22:15

S… Speaker 1 (Recording 9)

So we'll come to something else now.

23:25

S… Speaker 2 (Recording 9)

We got hired last year to work on a campaign in Alberta.

23:29

S… Speaker 2 (Recording 9)

And it was a municipal campaign for outreach.

23:32

S… Speaker 2 (Recording 9)

And the campaign served off really well.

23:35

S… Speaker 2 (Recording 9)

But then Chelsea flew out there to help me exchange them.

23:37

S… Speaker 2 (Recording 9)

There's no CRM

23:42

S… Speaker 2 (Recording 9)

here. They're not using anything else.

23:43

S… Speaker 2 (Recording 9)

All the supporters that they engaged before then,

23:46

S… Speaker 2 (Recording 9)

they were having no way to track them at all and be able to communicate

23:51

S… Speaker 2 (Recording 9)

them for head or foe.

23:52

S… Speaker 2 (Recording 9)

So we helped them with the system that we were able to help implement

23:56

S… Speaker 2 (Recording 9)

that. And it became more successful.

23:58

S… Speaker 2 (Recording 9)

But to show the detriment of not having an accessible CRM is

24:02

S… Speaker 2 (Recording 9)

that we had dozens of supporters that reached out after election

24:06

S… Speaker 2 (Recording 9)

day and said,

24:07

S… Speaker 2 (Recording 9)

I didn't get any information about voting.

24:09

S… Speaker 2 (Recording 9)

Has the vote taken place yet,

24:11

S… Speaker 2 (Recording 9)

right? Now,

24:12

S… Speaker 2 (Recording 9)

I don't know if we could have won that election just by using CRM,

24:14

S… Speaker 2 (Recording 9)

but I know that we could have mobilized more of our supporters.

24:17

S… Speaker 1 (Recording 9)

I'm going to say one example similar to that.

24:20

S… Speaker 1 (Recording 9)

We had a campaign which had more than 1 ,000 people signed up for something on

24:24

S… Speaker 1 (Recording 9)

the website.

24:24

S… Speaker 1 (Recording 9)

That was the margin of that victory.

24:28

S… Speaker 1 (Recording 9)

and they were never followed up through any emails or any phone calls.

24:31

S… Speaker 1 (Recording 9)

These were people who volunteered and said,

24:34

S… Speaker 1 (Recording 9)

or tell me who you are,

24:36

S… Speaker 1 (Recording 9)

but we never reached out to you.

24:38

S… Speaker 1 (Recording 9)

I'm never taken away.

24:40

S… Speaker 1 (Recording 9)

But you get my point.

25:00

S… Speaker 1 (Recording 9)

We're going to do it because they were asked.

25:00

S… Speaker 1 (Recording 9)

We're going to do it because you've approached them and they've been included in a big

25:05

S… Speaker 1 (Recording 9)

attempt.

25:05

S… Speaker 1 (Recording 9)

Let's take a step back from the CRM,

25:08

S… Speaker 1 (Recording 9)

and we've talked a little bit about that this morning.

25:10

S… Speaker 1 (Recording 9)

Every single person in here can go through their phone right

25:14

S… Speaker 1 (Recording 9)

now, and they can tag people that are in the board running

25:18

S… Speaker 1 (Recording 9)

as local,

25:19

S… Speaker 1 (Recording 9)

and of course,

25:21

S… Speaker 1 (Recording 9)

if you're running for mayor,

25:23

S… Speaker 1 (Recording 9)

you can do that.

25:24

S… Speaker 1 (Recording 9)

Do that right now.

25:25

S… Speaker 1 (Recording 9)

You'll be busy,

25:26

S… Speaker 1 (Recording 9)

75, 100.

25:28

S… Speaker 1 (Recording 9)

depending on how big your phone is 300 votes ahead and the numbers don't matter because

25:32

S… Speaker 1 (Recording 9)

i know there's a lot of smaller communities here imagine your margin of

25:36

S… Speaker 1 (Recording 9)

victory you can do that right now you can start your CRM right

25:40

S… Speaker 1 (Recording 9)

now by accessing your phone book and sure talk

25:45

S… Speaker 1 (Recording 9)

to three to five people around you you may be your own campaign manager in

25:49

S… Speaker 1 (Recording 9)

this election so it starts with you and building

25:53

S… Speaker 1 (Recording 9)

that contact with this and not waiting for the voters and doing it on your

25:58

S… Speaker 1 (Recording 9)

own device is something you can do

26:08

S… Speaker 2 (Recording 9)

in order to reach you.

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S… Speaker 2 (Recording 9)

There are so many things out there.

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S… Speaker 1 (Recording 9)

You're right.

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S… Speaker 2 (Recording 9)

It's your cell phone.

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S… Speaker 2 (Recording 9)

It's your Facebook contacts.

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S… Speaker 2 (Recording 9)

Don't miss out on anybody and don't already tell people before

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S… Speaker 2 (Recording 9)

you ask them for your own.

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S… Speaker 2 (Recording 9)

So the biggest goal we have on Instagram is yourself.

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S… Speaker 2 (Recording 9)

You are your greatest asset.

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S… Speaker 2 (Recording 9)

And so go out there.

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S… Speaker 2 (Recording 9)

And you sell what your vision is,

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S… Speaker 2 (Recording 9)

your authenticity,

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S… Speaker 2 (Recording 9)

and then that will also get people.

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S… Speaker 2 (Recording 9)

And it will come out.

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S… Speaker 2 (Recording 9)

It will come out when you know the doors when your direct outreach team is

26:40

S… Speaker 2 (Recording 9)

knocking on your behalf.

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S… Speaker 2 (Recording 9)

Or it will come out on your social media.

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S… Speaker 2 (Recording 9)

That is the key thing.

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S… Speaker 2 (Recording 9)

So I know we put a lot,

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S… Speaker 2 (Recording 9)

you know, in whether data and AI and whatnot.

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S… Speaker 2 (Recording 9)

You are incredible to value guys.

26:52

S… Speaker 1 (Recording 9)

She just said AI.

26:53

S… Speaker 1 (Recording 9)

That's something I want to talk about.

26:55

S… Speaker 1 (Recording 9)

But before that,

26:56

S… Speaker 1 (Recording 9)

the first part of your answer should be.

26:58

S… Speaker 1 (Recording 9)

We recorded and played in loop every day for every candidate.

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S… Speaker 1 (Recording 9)

We need

27:04

S… Speaker 1 (Recording 9)

to hear that every day.

27:05

S… Speaker 1 (Recording 9)

She talked about AI now.

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S… Speaker 1 (Recording 9)

In modern day to talk about

27:14

S… Speaker 1 (Recording 9)

AI. We have a man with Vancouver.

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S… Speaker 1 (Recording 9)

So

27:22

S… Speaker 1 (Recording 9)

yeah,

27:22

S… Speaker 1 (Recording 9)

we're all talking about it.

27:24

S… Speaker 1 (Recording 9)

Many of us are using it.

27:25

S… Speaker 1 (Recording 9)

Every

27:29

S… Speaker 1 (Recording 9)

candidate is something

27:34

S… Speaker 1 (Recording 9)

people can do with AI or something.

27:37

S… Speaker 2 (Recording 9)

It

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S… Speaker 2 (Recording 9)

is not a strategy.

28:10

S… Speaker 2 (Recording 9)

It is not a candidate.

28:11

S… Speaker 2 (Recording 9)

You do not have a human voice

28:17

S… Speaker 2 (Recording 9)

and...

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S… Speaker 3 (Recording 9)

I think there's a lot of hype versus practical applications

30:10

S… Speaker 1 (Recording 9)

when it comes to AI.

30:11

S… Speaker 3 (Recording 9)

Looking at the hype surrounding it,

30:13

S… Speaker 3 (Recording 9)

I don't think AI is something that's going to replace the judgment of the campaign manager

30:17

S… Speaker 3 (Recording 9)

or being able to build an entire campaign.

30:19

S… Speaker 3 (Recording 9)

It can definitely be a new framework,

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S… Speaker 3 (Recording 9)

the skeleton of it,

30:23

S… Speaker 3 (Recording 9)

but as I've mentioned by my fellow analysts here,

30:26

S… Speaker 3 (Recording 9)

it doesn't replace actual political judgment.

30:29

S… Speaker 4 (Recording 9)

With my firm,

30:30

S… Speaker 3 (Recording 9)

what we're using AI for and what we found is really effective is helping

30:34

S… Speaker 3 (Recording 9)

to automate a lot of mundane tasks.

30:37

S… Speaker 3 (Recording 9)

And in particular,

30:39

S… Speaker 3 (Recording 9)

we've been using AI to help with issues related to data.

30:43

S… Speaker 3 (Recording 9)

There are definitely privacy concerns we have to have with putting large

30:47

S… Speaker 3 (Recording 9)

data sets into AI.

30:48

S… Speaker 3 (Recording 9)

That's something we all have to be very mindful of.

30:51

S… Speaker 2 (Recording 9)

But, you know,

30:51

S… Speaker 3 (Recording 9)

just on a practical note,

30:53

S… Speaker 3 (Recording 9)

we work with a lot of large data sets where we have addresses.

30:58

S… Speaker 3 (Recording 9)

complete from voters' lists or discover data that we're able to

31:02

S… Speaker 3 (Recording 9)

source. And so AI,

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S… Speaker 3 (Recording 9)

for instance, can help with things like finding most of those,

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S… Speaker 3 (Recording 9)

which otherwise we'd have to use a specialized tool for or require manual work.

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S… Speaker 3 (Recording 9)

So I think there's definitely some practical applications for using it on all campaigns.

31:14

S… Speaker 1 (Recording 9)

Yeah, absolutely.

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S… Speaker 1 (Recording 9)

I think there's this critical moment to which I'm having this session

31:19

S… Speaker 1 (Recording 9)

now. Like AI,

31:20

S… Speaker 1 (Recording 9)

you can all set the same thing,

31:22

S… Speaker 1 (Recording 9)

that AI does not replace a good strategy.

31:26

S… Speaker 1 (Recording 9)

It can amplify a good strategy in the right way.

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S… Speaker 1 (Recording 9)

So I think that's what we take away from it.

31:30

S… Speaker 1 (Recording 9)

You know,

31:31

S… Speaker 1 (Recording 9)

and you talked about that in a sense.

31:33

S… Speaker 1 (Recording 9)

So don't take your entire list and put it through the free plan of Chattypt to

31:37

S… Speaker 1 (Recording 9)

get back the insights you want.

31:39

S… Speaker 1 (Recording 9)

Chattypt adds...

31:41

S… Speaker 1 (Recording 9)

This is something I delivered a talk in what we want.

31:43

S… Speaker 1 (Recording 9)

I said,

31:44

S… Speaker 1 (Recording 9)

Chajubiti ads are coming.

31:45

S… Speaker 1 (Recording 9)

So all those late nights,

31:47

S… Speaker 1 (Recording 9)

Chajubiti talking about all of your vice problems,

31:50

S… Speaker 1 (Recording 9)

it will now tell you that you have a product that can solve.

31:53

S… Speaker 1 (Recording 9)

And imagine doing it as your

31:58

S… Speaker 1 (Recording 9)

next man of Mississauga,

32:00

S… Speaker 1 (Recording 9)

right? So these are things possible.

35:00

S… Speaker 2 (Recording 9)

When it comes to fundraising,

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S… Speaker 2 (Recording 9)

the good,

35:01

S… Speaker 2 (Recording 9)

the bad, the ugly.

35:02

S… Speaker 2 (Recording 9)

Anyone else?

35:04

S… Speaker 4 (Recording 9)

I've avoided fundraising,

35:05

S… Speaker 4 (Recording 9)

so I'm going to pass this over.

35:07

S… Speaker 1 (Recording 9)

Look,

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S… Speaker 1 (Recording 9)

money's important.

35:11

S… Speaker 1 (Recording 9)

It's not the defining thing.

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S… Speaker 1 (Recording 9)

I mean, I've been part of campaigns where I've seen literally shoot straight lines and

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S… Speaker 1 (Recording 9)

questions to win because the candidate presents their values first.

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S… Speaker 1 (Recording 9)

And people can identify with that.

35:24

S… Speaker 1 (Recording 9)

And they can reason with that.

35:25

S… Speaker 1 (Recording 9)

So,

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S… Speaker 2 (Recording 9)

you know,

35:27

S… Speaker 1 (Recording 9)

I'm less concerned.

35:29

S… Speaker 1 (Recording 9)

I don't.

35:31

S… Speaker 1 (Recording 9)

want to turn this into a you need x to win uh based

35:35

S… Speaker 1 (Recording 9)

on the community size that you're in um i don't i think it's it's it's

35:39

S… Speaker 1 (Recording 9)

a values driven approach it's that authenticity that people should see when they

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S… Speaker 1 (Recording 9)

see you at a uh you know a

35:47

S… Speaker 1 (Recording 9)

community meeting at the legal hall in a church basement you know at

35:51

S… Speaker 1 (Recording 9)

a debate you know and then by the way at the debates bring a

35:57

S… Speaker 1 (Recording 9)

ball bring a class with you you guys are all running municipally

36:02

S… Speaker 1 (Recording 9)

All your municipalities are in the water business.

36:04

S… Speaker 1 (Recording 9)

You should not have a bottle of water.

36:07

S… Speaker 1 (Recording 9)

Organizations

36:13

S… Speaker 1 (Recording 9)

might put in front of the debate.

36:17

S… Speaker 1 (Recording 9)

Make sure that's off the stage.

36:18

S… Speaker 1 (Recording 9)

Because you're in the water business.

36:20

S… Speaker 1 (Recording 9)

And I know that might seem tangential,

36:22

S… Speaker 1 (Recording 9)

but it's these little things that matter that can convey authenticity.

36:25

S… Speaker 1 (Recording 9)

If we're able to drink this,

36:27

S… Speaker 1 (Recording 9)

shower with this,

36:28

S… Speaker 1 (Recording 9)

flush our toilets with this,

36:30

S… Speaker 1 (Recording 9)

we should not be using that.

36:55

S… Speaker 3 (Recording 9)

We can buy lunch for our volunteers or something.

36:57

S… Speaker 3 (Recording 9)

Though it's a very important aspect.

37:00

S… Speaker 1 (Recording 9)

Also,

37:02

S… Speaker 3 (Recording 9)

looking at fundraising strategies,

37:04

S… Speaker 3 (Recording 9)

you need to split

37:08

S… Speaker 3 (Recording 9)

various values on that for sure.

37:10

S… Speaker 3 (Recording 9)

But I think for the most part,

37:12

S… Speaker 3 (Recording 9)

you're not going to have that party support where people are donating

37:17

S… Speaker 3 (Recording 9)

because they support the ex -political party,

37:20

S… Speaker 3 (Recording 9)

right? They are donating because they support you.

37:22

S… Speaker 3 (Recording 9)

You need to be able to communicate with

37:27

S… Speaker 3 (Recording 9)

your supporters and voters about why they should donate too.

37:30

S… Speaker 2 (Recording 9)

Sounds great.

37:31

S… Speaker 2 (Recording 9)

Most of the end.

37:32

S… Speaker 2 (Recording 9)

Any last comments or anything you missed?

37:34

S… Speaker 2 (Recording 9)

So,

37:38

S… Speaker 2 (Recording 9)

I've actually,

37:39

S… Speaker 4 (Recording 9)

you

37:44

S… Speaker 4 (Recording 9)

know, 35 ,000 from the air.

37:46

S… Speaker 4 (Recording 9)

What are the actual tools?

37:49

S… Speaker 4 (Recording 9)

So,

37:51

S… Speaker 4 (Recording 9)

first thing is the takeaway.

37:53

S… Speaker 4 (Recording 9)

If your team,

37:54

S… Speaker 4 (Recording 9)

if you guys heard

37:59

S… Speaker 4 (Recording 9)

why shoot something first,

38:00

S… Speaker 4 (Recording 9)

why

38:04

S… Speaker 4 (Recording 9)

shoot something not,

38:08

S… Speaker 4 (Recording 9)

you need to do an intelligence audit.

38:10

S… Speaker 4 (Recording 9)

Go through,

38:11

S… Speaker 4 (Recording 9)

just Google yourself.

38:13

S… Speaker 4 (Recording 9)

Google your clients.

38:15

S… Speaker 4 (Recording 9)

Google,

38:15

S… Speaker 4 (Recording 9)

you know, social media.

38:18

S… Speaker 4 (Recording 9)

You don't need to,

38:19

S… Speaker 4 (Recording 9)

but it

38:24

S… Speaker 4 (Recording 9)

would just be like,

38:25

S… Speaker 4 (Recording 9)

there are search buttons in...

38:47

S… Speaker 4 (Recording 9)

These are the things

38:52

S… Speaker 4 (Recording 9)

that will throw your campaign rails.

39:16

S… Speaker 1 (Recording 9)

for sure.

39:16

S… Speaker 3 (Recording 9)

Tracking advanced voting duties,

39:18

S… Speaker 3 (Recording 9)

right? Making sure that you get your supporters out for that.

39:20

S… Speaker 3 (Recording 9)

And also having a GOTP plan.

39:22

S… Speaker 3 (Recording 9)

You need to be flexible with modern

39:26

S… Speaker 3 (Recording 9)

campaigns for sure,

39:27

S… Speaker 3 (Recording 9)

but also you should be planning early because,

39:30

S… Speaker 2 (Recording 9)

as I said before,

39:31

S… Speaker 3 (Recording 9)

a lot of organizations are in business.

39:33

S… Speaker 2 (Recording 9)

Lee,

39:34

S… Speaker 2 (Recording 9)

last 40 seconds.

39:35

S… Speaker 1 (Recording 9)

Really quickly,

39:36

S… Speaker 1 (Recording 9)

speaking and talking about people,

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