Recording 9 — Lecture Index

0:09

Bab 1: And they will be able to talk to you about modern campaigns and how you can achieve success in your campaigns. 9s · Speaker 1

And they will be able to talk to you about modern campaigns and how you can achieve success in your campaigns. Listen closely, particularly if you're a first -time candidate.

5:11

Bab 2: So it sounds like a lot of work now for a campaign, right? 103s · Speaker 1

So it sounds like a lot of work now for a campaign, right? A lot of people here are first times, they're running for the first time, launching a campaign. So, that's what we need to do. It used to be also about food. And also, campaigns rig…

6:54

Bab 3: I want to touch on things that are really interesting. 117s · Speaker 4

I want to touch on things that are really interesting. To everybody in the group, a couple of weeks ago, the other person wanted me to register.

8:52

Bab 4: There's a lot of paperwork that goes into it. 14s · Speaker 3

There's a lot of paperwork that goes into it. So that goes into research, looking at historic voting results, testing potential messaging. And everything, too, is the digital environment has changed, for better or for worse.

10:00

Bab 5: What does that outreach look like today? 77s · Speaker 4

What does that outreach look like today? You said you used to write letters. Are we sending messages? What's out there digitally? I don't see your point. What's the narrative, right? We need to collect all that information. This is the stru…

11:18

Bab 6: Media campaigns have access to a long period before. 106s · Speaker 5

Media campaigns have access to a long period before. And even local campaigns with shoestring budgets, there's definitely a buffer of things that you can do. So that's what I'd say for that. I'll be doing that in anything. And campaign comp…

13:04

Bab 7: of a goal. 301s · Speaker 6

of a goal. tool that can walk in, you know, you mentioned it off the top. And when they're at the doors and when they're not, they should be like, the names, the numbers, you know, in that household. So we're not dealing with messy lists th…

18:06

Bab 8: state of taxation. 116s · Speaker 1

state of taxation. If you don't think the local... That's great. So before the previous question, Cam, you're talking a lot about shoestring budget when it comes to campaign, you're self -funding, you're raising. You said that there's a lot…

20:03

Bab 9: The flashy videos are not going to win you votes. 73s · Speaker 3

The flashy videos are not going to win you votes. They're great about it. Your kids will see your cancer. Your friends will see your social media is exploding. But flashy videos don't vote. And, you know, I've worked on enough campaigns to …

21:16

Bab 10: i'm going to add something in your mouth okay but that's not yours One of the things I, it's my pet beef when it comes to campaigns, and a lot of candidates spend a lot of time on it, the best candidates do not, which is a good sign of a good candidate, is they obsess about their websites. 61s · Speaker 1

i'm going to add something in your mouth okay but that's not yours One of the things I, it's my pet beef when it comes to campaigns, and a lot of candidates spend a lot of time on it, the best candidates do not, which is a good sign of a go…

23:25

Bab 11: We got hired last year to work on a campaign in Alberta. 291s · Speaker 2

We got hired last year to work on a campaign in Alberta. And it was a municipal campaign for outreach. And the campaign served off really well. But then Chelsea flew out there to help me exchange them. There's no CRM here. They're not using…

30:05

Bab 12: I think there's a lot of hype versus practical applications when it comes to AI. 301s · Speaker 3

I think there's a lot of hype versus practical applications when it comes to AI. Looking at the hype surrounding it, I don't think AI is something that's going to replace the judgment of the campaign manager or being able to build an entire…

35:07

Bab 13: Look, money's important. 85s · Speaker 1

Look, money's important. It's not the defining thing. I mean, I've been part of campaigns where I've seen literally shoot straight lines and questions to win because the candidate presents their values first. And people can identify with th…

36:55

Bab 14: We can buy lunch for our volunteers or something. 208s · Speaker 3

We can buy lunch for our volunteers or something. Though it's a very important aspect. Also, looking at fundraising strategies, you need to split various values on that for sure. But I think for the most part, you're not going to have that …