17. Growth Funnels

13:39 3 speakers 5 chapters 31 segments
Full Transcript Search All

Speakers

Chapters

  1. 0:08
    Chapter 1: Like most things in the business world, attempting to simplify a strategy is fraught with problems because few things are as simple as the financial entertainment industry would lead you to believe. 92s · Speaker 1

    Like most things in the business world, attempting to simplify a strategy is fraught with problems because few things are as simple as the financial entertainment industry would lead you to believe. I've said it before. Business is complex.…

  2. 1:40
    Chapter 2: The customer has the money, and the customer has the specific problem and unmet needs, and they're searching for a solution and someone to do business with that will meet and even exceed their expectations. 97s · Speaker 2

    The customer has the money, and the customer has the specific problem and unmet needs, and they're searching for a solution and someone to do business with that will meet and even exceed their expectations. The primary key to growth is to f…

  3. 3:19
    Chapter 3: We make a mistake when we assume the genius of our product is the most important thing. 300s · Speaker 1

    We make a mistake when we assume the genius of our product is the most important thing. The genius of a great business is a maniacal focus on the customer, where they're in pain, how they define success. G-A-G-I. Go and get it. After you're…

  4. 8:20
    Chapter 4: Attempting to get more leads before training or retraining on the sales process is likely to result in wasted money and burnt leads, increased conversion. 96s · Speaker 3

    Attempting to get more leads before training or retraining on the sales process is likely to result in wasted money and burnt leads, increased conversion. Obviously, if you take the same number of existing leads but do a better, more consis…

  5. 10:00
    Chapter 5: idea of getting rich is not to increase revenue and then sabotage profits. 197s · Speaker 1

    idea of getting rich is not to increase revenue and then sabotage profits. The concept here is to design a package that will increase revenue and increase profits. It'll do both. Sometimes the transaction value can be increased with somethi…